This week I talk about getting your emails noticed.
The first part of an email a recipient reads is the ‘From Line”.
You have a few choices what to use here, including:
* Your company name: (i.e. Johansen International);
* Your name: (i.e. Kurt Johansen);
* The position name of someone in your business: (i.e. CEO – Johansen International);
* The email loyalty program name: (VIP Club – Johansen International); OR
* your name and a description of your services: (i.e. Kurt Johansen – Email Mastery).
The choice should be based on what you think most recipients are likely to recognize.
Your first and last name is quite a useful relationship building technique but it must be recognisable to your recipients.
If you are sending to a list of people who know you and are expecting your emails then you may use your names successfully. i.e Kurt Johansen.
This particular ‘FROM’ technique works especially well for small businesses who have a personal relationship with their clients.
But…
If you are sending to a list as an employee or from a business where the business name is primarily known then it may be wise to use the business name. i.e. Johansen International.
Whatever you choose be consistent. If you change, it may confuse your recipients which could lead to ‘unsubscribes’.
Please DO NOT use “sales@abccompany”, or “admin@abccompany” etc. as these will not help build a relationship with your lists.
Also keep in mind many emails are now read on mobile phones. Therefore it also pays to get your ‘FROM’ line identified early. i.e “Kurt Johansen – Email Mastery” rather than “Email Mastery – Kurt Johansen”;
An often overlooked element of the FROM line is a person’s email address. Try to avoid using ‘Hotmail, Yahoo, Gmail addresses if you email market. Use your email address. i.e kurt@johanseninternational.com.au
Your real address will render a more personal touch when it comes to email marketing. If you do not wish people to reply to the FROM email address (as it is your personal email address) this can be organised.
Email Marketing programs allow you to program where the return/reply email should be directed to.
So, make sure you have your FROM line correctly set up if you wish to succeed in Email Marketing. If you need help contact me. We can get you into a professional Email Marketing system for only $49.50 per month.
When you come on board I will throw in 2 one-hour training sessions (valued at $500) from me – absolutely FREE.
Yes, I will walk you through how to use the system to best affect and how to get the most out of your email marketing for FREE when you sign up at http://budurl.com/EmailProfits
A study from ExactTarget reveals what motivates people to give up their email address. The results are not exactly startling but it is useful information to know.
67% to receive discounts and promotions;
55% to get a ‘freebie’;
50% to get updates on upcoming sales;
45% to get updates on future products;
33% to get access to exclusive content;
29% for fun and entertainment;
28% to learn more about their products and services;
28% to stay informed about them;
22% for education about topics they specialise in;
17% because someone recommended them;
14% to interact with them;
11% to show support.
Make sure you build your website or include provision for people to give you their email address easily.
The point I take out of the research is there are many reasons and we should be catering for as many as we can.
When you undertake email marketing it is important you stay relevant to your list of subscribers.
It is crucial to send messages only to people who really are expecting contact on the subject and try to avoid sending emails to your entire list if it is not relevant to them.
Let me explain…
You may have an email list of around 500-1000. They may have become subscribers to you for various reasons. You may have met them somewhere, they have signed up at your store, they may have signed up from your website, and/or they may have been referred to you. i.e. Not everyone on your list may want or need every product or service you have.
It’s important we segment our lists as much as possible to allow us the ability to send targeted emails pertaining to the client or prospect.
This way we avoid bothering people with wasteful material.
Much research has been done and on average people receive 44 emails per day.
But…
Only around 11 of those are from companies, people, businesses they expect to receive emails from. Or in other words permission based emails.
So, it’s important we don’t add or be part of 33 unwanted emails people receive which contain details they really didn’t wish to know about.
Email Marketing is cost effective, yet it is also intrusive.
Be a welcome addition to someone’s in-box not an unwelcome intruder.
A very funny thing happened to me on the way to
Son #1’s Paintball Birthday Party last weekend.
(And yes it does hurt if the paintballs don’t burst on impact -
but… that’s another story).
The funny story is; We Got Lost.
Yes lost in the Adelaide Hills.
STOP laughing !
I was using a printed out Google Map route chart but it didn’t show
all the country roads and the GPS in the car didn’t have a clue where
we were either.
So, I stopped the car. Spat the dummy! (And don’t tell me you
haven’t done that before) and said.
“That’s IT. We are going home !!!”
Yep, my patience had grown thin.
Then out of the mouth of Son #3 came,
“Why don’t we just go back a bit ? We were on track back there.
Then we can start looking again.”
Hmmm… with my sanity restored by a 14 year old, I agreed to
turn around and retrace our steps. It only took us a few minutes and
about 4 kilometres to discover we were on the right road all the time.
So, I turned around, AGAIN, and drove back down the road
and YES…
right past the place which had seen my previous tantrum.
Then low and behold there was our turn off.
Only…
Another 150 metres on.
We had travelled 67 kilometres and I stopped short 150 metres
from the desired point.
Gosh, as Maxwell Smart would say, “Missed It By That Much!”
Now, this had me thinking all week, “What if I did listen to myself
and returned home?” What if I didn’t listen to Son #3″. “What If…?”
You know the answer, We would have fallen short of our goal.
And many people would have missed out shooting me with
green-gooey paintballs.
So, the lesson this week is to, “Never Give Up.”
Never give up on your dreams, your passions, your heart felt desires.
And don’t give up on your Marketing and providing your customers
with the all the information they need to include your products and
services in their lives to help them.
And when you do find yourself; a little lost; remember the words of
a 14 year old…
“Why don’t we just go back a little…We were on track back then.”
I was re-reading Guerrilla Marketing “Secrets For Making Big Profits From Your Small Business” – by Jay Conrad Levinson, Copyrited 1984 and saw a very familiar theme which is true today.
Back then Email marketing did not exist. Gosh even the internet may have been around only in thought.
But what I discovered was…
Jay Conrad Levinson told all his clients when you market you must have these three key elements and stick to them.
They are…
You must be COMMITTED to your marketing program;
You must think of that program as an INVESTMENT;
You must see it to that your program is CONSISTENT.
Now how true is this.
He says, If you are not committed to your marketing or advertising, it’s probably not going to work for you.
Marketing and Advertising should be considered as a conservative investment. They are not miracle workers. They are not the magic formulas. They are not instant gratifiers. If you don’t recognise that marketing is a conservative investment, you’ll have difficulty committing to a marketing program.
By accepting this chances are you will be committed to your investment and earn a lot more from money than by spending your money in marketing. And there is a difference.
And the finally, the third key element which he also introduces as his ‘3 secrets’ is don’t change media. Learn as much as you can on one and develop a winning formula. Then don’t change the message either. People come and go in market all the time.
Consistency equals familiarity.
Familiarity equates to confidence.
And confidence equates to sales.,
Whether you choose email marketing or not for your next marketing campaign, all three of Jay’s 3 Key Elements must be in play.
For me, Email Marketing also brings into play 3 other Key Elements.
Have a List;
Have a Relationship with your list; and
Make Dynamic, Irresistible Offers to your list.
So remember those words which were written over a quarter of a century ago: Commitment, Investment, Consistent when you next undertake your email marketing campaign.
Hi Everyone Let me help you with your email marketing. Click SmartEmail to be taken to the program. Click: Natasha Burfield’s Testimonial to view Natasha’s Testimonial. Cheers and Great Selling Kurt PS: The SMART EMAIL program is HERE: […]
July 30, 2010 
Posted in Business Strategy, email marketing 
No Comments » 
With so many emails now being read via mobile phones it will make it easy for recipients to action the way you wish.
content rss
Recent Comments