You should be like the Lioness

You should be like the Lioness

I was talking to a business owner this morning. One that has been receiving my emails for many years yet hasn't started to email market to their customers. When I asked why, the reply came back... "Because we are too proud to use email.  We create glossy brochures and advertise on the radio and T.V.  "We are beyond email marketing." "OK"  I … [Read more...]

Australia Post Or Email ? – Part 2

Australia Post Or Email ? – Part 2

With the price of stamps and the delay in delivery time announced by Australia Post recently it makes sense to move your customer database over to online. Why? Because… You can send emails to them much more cost effective than the old snail mail. And… You can send multiple messages, multiple times closer together. However, it isn’t about totally … [Read more...]

Australia Post Or Email ?

Australia Post Or Email ?

Australia Post - don't you just love them. In the next 10 years they are forecasting to lose $12.1 billion. That is serious Moolah ! So what do they wish to do to prevent this ? Simple... Increase prices and slow down deliveries. Yep, Australia Post wishes to delay you getting your letter by taking 300% extra time to deliver and also... Charge … [Read more...]

Inside: 7 Tips On How To Write Better Email Subject Lines

Inside: 7 Tips On How To Write Better Email Subject Lines

Just like an article in the newspaper, the Subject Line of your email (the Article Headline in the newspaper) is the most important element to grab your readers' attention. If you have a compelling subject line the chance of your email being opened improves dramatically. In a recent MarketingSherpa.com survey, 85% of businesses reported increased … [Read more...]

Here’s Why You Should Keep Emailing…

Here’s Why You Should Keep Emailing…

One of the greatest fears I receive from clients is: "But What If They Don't Open My Emails ?" The reality is... They won't. Get over it ! People are busy. People don't care about you. People are too busy living their lives to stop and read every piece of material they come across in a day. But when you get it right and I mean the TIMING... Then … [Read more...]

It all started after I sent an email out last week.

It all started after I sent an email out last week.

Today I would like to take you on a journey. A real live email journey which happened last week. This is real. The names have not been changed to protect the innocent. You will read every word of the emails. If you are not interested to discover how emails work simply... Click out now.  No skin of my knees if you do. But if you wish to see how … [Read more...]

When Emails Go Wrong…

When Emails Go Wrong…

Emails are used for a variety of reasons these days. Whilst I have written a book... There Are Only 8 Different Types Of Emails Emails can be categorised into 3 areas. Emails which contain Content and or Information; Emails which contain Promotional/Sale Items; Emails which are about building the Relationship with your recipient. Here is an … [Read more...]

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