People today want the quick fix, the magic pill, the immediate solution.
They wish to be the CEO before they have learned the business, learned the environment AND served their apprenticeship.
It’s Ok to dream and it’s Ok to desire but it’s not OK to believe you deserve the right to the Excecutive Bathroom without first completing a solid learning process and proving you can continually produce the outcomes needed.
Email Marketing is very much like this too.
I see over and over again people who profess to be email marketing experts because they send an email out once in awhile. They believe they know the game and emailing is easy.
But…
Whilst the ACT of EMAILING is easy the ART of EMAILING is not.
Email Marketing, whilst not an exact science, has many proven formulas to help you succeed. It has an underlying tone and purpose which can take years to learn.
Years to learn by looking at results, looking at open rates, looking at click-through rates, looking at unsubscribe rates, looking at statistics during different times of the week.
Sure, you can send out an email and stumble upon success. Gees many marketers do.
But by recording results, deciphering the wins and losses and by massaging your messages, you can hit a winner more times than not.
So, the clear message from this post is to take time to construct email marketing campaigns which will resonate with your audience.
Construct your emails to proven formulas which will help, assist and increase your open and response rates.
Create messages which will HELP your client.
Don’t take this medium lightly. If you do, you are not caring for your recipients and they will see this.
Gosh it is an exciting time for email marketers – but only if you are keeping up with the latest trends, technology and changing environment.
Email marketing is evolving. Are you staying up with the advancement?
More and more people today read their emails via Smart Phones. This gives them the ability to access programs like YouTube at their fingertips. This in turn gives the email marketer the ability to gain further trust with the recipient by creating videos in the marketing.
If you are not sure how to go about all this then let me know. My team and I are up with the latest trends and we can help you climb the email marketing success ladder too.
So remember; Email Marketing is an ART not an ACT and with the right help and guidance you too can benefit with greater customer relationships and sales.
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September 1, 2010 
Posted in Business Strategy, email marketing 
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