It Is The Only Thing That Matters

It Is The Only Thing That Matters

With pens in their hand they were ready. 1/3 of the crowd pondered it, 1/3 of the crowd ignored it and 1/3 of the crowd got it. I was not disappointed. It was the result expected. This is what usually happens from my opening line in a recent keynote talk to a group of tradespeople last Saturday. I learned this from a master sales person and … [Read more...]

My Mother Bought A Walker

My Mother Bought A Walker

It was a phone call I expected. It was always going to come. Let me take you back 12 months first though... Last February my mother fell over and at 82 it was not a pleasant experience for both of us. She got over it, not sure if I have, but she was up and walking around within 72 hours. This little tipple also tripped her mind. One day she entered … [Read more...]

If You Are Too Shy – Email Them

If You Are Too Shy – Email Them

If you are too shy to phone your customers then Email them.  Don't give them an excuse to go to another supplier. Believe In Yourself … [Read more...]

The Mystery To Get Away From Work – Solved

The Mystery To Get Away From Work – Solved

Ross is a financial planner.  And a pretty good one by all accounts. Ross always seems to be on holidays. Not a European River Cruise or an African Jungle Safari but Ross likes to take breaks. He enjoys time away from the office and recently told me the secrets to his apparently "free" ways. Ross calls them his Golden Rules. Maybe they can help you … [Read more...]

I find most of my clients use Email Types 2 & 3 the most

I find most of my clients use Email Types 2 & 3 the most

It always intrigues me when I have a client who is in a dilemma what to write to their clients. They get confused or are unsure of how to add meaning to their emails. Like the other day...this statement was said to me. "Kurt, it is Ok for you. You do this all the time." My answer... "Yes I do.  But I also have a system which helps … [Read more...]

You should be like the Lioness

You should be like the Lioness

I was talking to a business owner this morning. One that has been receiving my emails for many years yet hasn't started to email market to their customers. When I asked why, the reply came back... "Because we are too proud to use email.  We create glossy brochures and advertise on the radio and T.V.  "We are beyond email marketing." "OK"  I … [Read more...]

Australia Post Or Email ? – Part 2

Australia Post Or Email ? – Part 2

With the price of stamps and the delay in delivery time announced by Australia Post recently it makes sense to move your customer database over to online. Why? Because… You can send emails to them much more cost effective than the old snail mail. And… You can send multiple messages, multiple times closer together. However, it isn’t about totally … [Read more...]

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