Inside: 7 Tips On How To Write Better Email Subject Lines

Inside: 7 Tips On How To Write Better Email Subject Lines

Just like an article in the newspaper, the Subject Line of your email (the Article Headline in the newspaper) is the most important element to grab your readers' attention. If you have a compelling subject line the chance of your email being opened improves dramatically. In a recent MarketingSherpa.com survey, 85% of businesses reported increased … [Read more...]

Here’s Why You Should Keep Emailing…

Here’s Why You Should Keep Emailing…

One of the greatest fears I receive from clients is: "But What If They Don't Open My Emails ?" The reality is... They won't. Get over it ! People are busy. People don't care about you. People are too busy living their lives to stop and read every piece of material they come across in a day. But when you get it right and I mean the TIMING... Then … [Read more...]

It all started after I sent an email out last week.

It all started after I sent an email out last week.

Today I would like to take you on a journey. A real live email journey which happened last week. This is real. The names have not been changed to protect the innocent. You will read every word of the emails. If you are not interested to discover how emails work simply... Click out now.  No skin of my knees if you do. But if you wish to see how … [Read more...]

When Emails Go Wrong…

When Emails Go Wrong…

Emails are used for a variety of reasons these days. Whilst I have written a book... There Are Only 8 Different Types Of Emails Emails can be categorised into 3 areas. Emails which contain Content and or Information; Emails which contain Promotional/Sale Items; Emails which are about building the Relationship with your recipient. Here is an … [Read more...]

Unless You Are A Meerkat…

Unless You Are A Meerkat…

To answer the common question I receive about email marketing which is: "What Do I Write ?"; I have many responses. After a few questions back to the enquirer I finish off with one main theme. "It's All About Them !" That is right.  It is not about you.  It is about the email recipient. For instance. The customer does not care about your xxxx year … [Read more...]

When Do You Stop Sending Emails ?

When Do You Stop Sending Emails ?

Seems to be with each post I make I get another enquiry about email marketing. Which I love. The latest contact came from Gabriela who lives in Brazil. Yes... Brazil.  (I have always wanted to go there !) Now Gabriela asked me, "What I do to turn a Prospect into a Customer ?" By definition a Prospect is someone who is 'Interested' in your product … [Read more...]

Your Prospects Are In One Of These Three Stages

Your Prospects Are In One Of These Three Stages

In my last post it read... "You Cannot Persuade People To Buy Things They Don't Want" In the past 24 hours I received numerous emails from people asking me to expand on this matter and to provide examples. So here is the point any person who undertakes sales should understand... The prospect has to first acknowledge they are interested in the … [Read more...]

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