Get these 4 questions right and you will discover your emails will work

Email Marketing has been around for a long time. Some would say too long ! Yet the reality is most of us subscribe to many email lists, not that we read all the emails, but we stay subscribed. Why do we do that? Why don't we simply unclutter our lives, unsubscribe from these lists and get on with what we have to do. Well there are a multitude … [Read more...]

Email Is Still Popular

As I write emails for businesses as a living it has occurred to me at times why others don't do it. It can be business owners are too busy or not quite understanding of the effectiveness of email marketing so I thought I would put a few words together here. Email is on the increase.  You cannot open any social media account without an email … [Read more...]

Email or Monthly Newsletter

I am asked this question almost every day. And I know it costs people countless of hours and dollars. Yesterday I had another example of it. It came from a well-known South Australian business. All South Australians know this company.  They see its marketing plastered everywhere. I would guess 80% of interstate people would know this company … [Read more...]

My Rather Extravagant 100% Free Email Tips

Some ideas in this post may relate to you; some may not. You may already know a few – yet the most common comment I hear about them is, “I knew that, and we should be doing it, but we’re not.” It is very easy to overlook even the most obvious things, isn’t it?  I do it all the time. The important thing is everything I tell you about email … [Read more...]

“It’s Like Joining The Jam Session With The Band After The Concert”

Every now again in your life you are given an opportunity. An opportunity which IF TAKEN can mean more to you than you would have originally ever expected. Let me explain by telling you a quick story. Around 9 years ago I joined a Business Group. It cost $12,000 for the year to be a member. The Group met four weekends a year in different … [Read more...]

How could a university marketing graduate get it so wrong ?!

It didn't take me more than 2 minutes to tell the General Manager to a business I consult to... "This sales letter is crap !" I meant to say in a polite way...  "This sales letter won't work !" but me being me didn't quite express it so eloquently. You see this business, one I know quite intimately, needed to steer in a different direction to … [Read more...]

4 Shocking Truths Which Will Kill Your Marketing Sales

If there was ever a lesson to keep in contact with your clients then it has to be the same lesson Robert learned last week. Robert is (well at some stage was) a client of mine.  Robert allowed his office staff to take over his marketing and to keep in regular contact with his clients. Ok...Ok.... Let's get real here... Robert dumped me because … [Read more...]

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