Armand Morin

Armand Morin is a believable, lovable guy who walks his talk. Making $227,000 per week over the internet you would presume he would not have to do seminar speaking.

Armand though was very obliging in his content.

• He showed us the money he makes from his speaking business and from which events.
• He showed us the Myths behind seminar selling.
• He showed us the difference between a workshop and a seminar.
• He also showed us his rules for Speakers who talk at his seminar. (Kurt’s comments: I wont reveal these here – you had to pay $500 like we did to attend to get this inside information) Well I’ll let you know this, Armand did inform us that ALL SPEAKERS get the same deal.

“Remember when you are on stage you are selling an experience not a seminar.”

Kurt’s Footnote:

Armand gave away heaps of content during this session. In fact I wrote pages of how he puts his seminars together and what he pays and how the system works.  He has lived up to his earlier sessions where he told us 80% content, 20%sales.  Armand you are also a legend !

PS: Armand does seminars because he is competitive and loves to beat the other speakers. He does this by providing the right message and product to the audience.  Seems easy in theory but he really does his homework to get it right.

STEPHEN PIERCE

Stephen Pierce’s after lunch session (day two of the conference) was more of a business hour rather than how to talk on a paltform.

“Success in your business is not about marketing/sales/etc. It’s about being better than your competitors.”

Follow the formula:

• Understand your vision: Why must I/we win?
• Operational Plan: Where can I/we win?
• Strategic Question: What will it take for me/us to win?
• Tactical Question: How will me/us win?
• Technical Question: What will I/we use to win? What will I/we do to win?

“We often can’t manage the trend that is happening in the market place but we can manage in what area we wish to compete.”

Stephen also spoke the five elements to be successful in business:

1. Be Caring;
2. Have Intelligence;
3. Be Courageous;
4. Maintain Discipline;
5. Be Trustworthy.

Kurt’s Footnote:

I am a student and fan of Stephen Pierce’s yet this time he seemed a bit rushed in his delivery. A little leeway is given on my part because I know he was negotiating the set up of another seminar at the Convention Centre in Sydney at the end of November. An interesting point that I took from his presentation was that all the other speakers talk about sticking around and being accessible. Stephen didn’t do this although I did have an opportunity to have a chat with his lovely wife Alicia who is absolutely patient with attendees and spends the time answering everyone’s question.