2008

To Make A New Year’s Resolution Or Not?

December 30, 2008 By Kurt 2 Comments

Hi Everyone

New Year upon us and do we make a resolution or not.

Most of us don’t keep them so for 2009 I am going to change my thoughts and NOT make a New Year’s Resolution,

instead…

I am going to make quicker and more decisive decisions starting with this one.

I am going to cease watching the six o’clock news stories except for the sport and weather.

YouÂ see there is too much gloom and doom being processed through the news and I wish to remain distant from it and to stay positive.

As the saying goes…

“Success Breeds Success”

and you will not find this if you keep watching the news.

I’ll keep up to speed on the world by on-line news and the paper I buy each day.

That way I can skim over most of it and hone in on the stories which intrigue me, not the ones a news editor wishes to telecast.

There ya go.

Probably is a Resolution for the pedantics

but…

for me it’s a DECISION.

Heers hoping you make some great decisons in your life for 2009.

See you next year.

Cheers and Great Selling

Kurt

PS: Let me know what your 2009 decisons are going to be – I am interested.

Filed Under: Business Strategy, Personal Tagged With: decision, New Year's resolution

Merry Christmas

December 23, 2008 By Kurt Leave a Comment

Hi Everyone

Just a short note to say Merry Christmas and may you end 2008 in peace and joy.

Cheers and Great Selling

Kurt

Filed Under: Personal

“What’s The Difference Between P.T. Barnum & Sylvester Stallone?”

December 22, 2008 By Kurt Leave a Comment

Hi Everyone

What IS the difference between these two incredibly gifted men.

Read what Phineas T. Barnum wrote 128 years ago

and then…

listen to Tony Robbins tell a 9 minute story about the man who wrote Rocky.

Leave a comment and tell me what you think the difference is

because ….

well I’m truly interested.

Here’s what P.T. Barnum wrote in “The Art of Getting Money” in 1880.

Quote:

“DO NOT SCATTER YOUR POWERS”

Engage in one kind of business only, and stick to it faithfully until you succeed, or until your experience shows that you abandon it.

A constant hammering on one nail will generally drive it home at last, so that it can be clinched.

When a man’s undivided attention is centered on one object, his mind will constantly be suggesting improvements of value, which would escape him if his brain was occupied by a dozen different subjects at once.

Many a fortune has slipped through a man’s fingers because he was engaged in too many occupations at a time.

There is good sense in the old caution against having too many irons in the fire at once.”

P.T. Barnum 1880

UNQUOTE

NOW…

Grab a comfy seat, sit back, relax and enjoy another Tony Robbins video.

This one’s about a man who knew what he wanted.

So, do you know what you want in life?

Do you know your OUTCOME.

If you do…

Go and chase it with all your heart.

Merry Christmas everyone and may all your dreams come true.

Cheers and Great Selling
Kurt
Australia’s Email Marketing Guru

Filed Under: Business Strategy, Email Marketing, Marketing Ideas, Personal Tagged With: Email Marketing, Kurt Johansen, marketing, Rocky, Sylvester Stallone, Tony Robbins

An Email Sales Template You Can Use

December 19, 2008 By Kurt Leave a Comment

“I Was Asked Yesterday What Do I Actually Do For A Living”
And It Took Me By Surprise

so much of a surprise that as a Very Merry Christmas present from me;
when you read this email and grasp it contents you will receive a valuable
marketing and sales template.

Read, Digest and Enjoy !

Hi Everyone

This person surprised me with this question because they have been receiving my emails over the past 18 months and had even replied to me at times with,
“I love getting your emails Kurt, they brighten up my day.”

These are terrific emails for me to receive but this person must have some bad workdays – don’t you think.

Then the words of P.T. Barnum began ringing in my ears.

And I “quote”:
“Your object in advertising is to make the public understand what you have
got to sell, and if you have not the pluck to keep advertising, until you have
imparted that information, all the money you have spent is lost.”
P. T. Barnum 1880
“Unquote”

Well, I am going to indulge in this email.

and…

Yes, there is a line here as many may well say I do this all the time !

because…

I may not have “made the public understand what I have got to sell”

But…

I am going to provide you with a copy of an email I sent to a prospective client.

I have taken out the ‘confidentiality parts

It’s my ” Christmas Present” to you – Merry Christmas.

Read it , Digest it and Use It In Your Business !

Email Sent To A Client:

Hi ………….

It’s Kurt Johansen. (Referee’s name) ………. from (Referee’s business) …………, introduced us yesterday.

I am confirming us getting together on Monday at 10.00 am.

As asked, I am including a spiel on who I am and what I do.

More specifically this email contains:

My introduction. It’s my ‘elevator pitch’, not too personal in an email but it gets the appoint across;
What we do;
How ABC can benefit from this;
An additional Massive benefit for ABC; and
The Fees;
The No Risk Guarantee; and
The conclusion.

Let’s start:

1. Introduction:

My name is Kurt Johansen. I am known internationally as Australia’s Leading Email Marketing Strategist.

I teach business people world-wide a step-by-step process to get their marketing
emails opened, read and acted upon.

It has worked for me and many others and if you learn it and use it as described there
is a good chance it will work for you too.

If you would like a free book valued at $29.95 titled “7 Killer Tips To Get Your Emails Read” explaining my system simply go to www.kurtjohansen.com and register your details.

A copy will be sent direct to your in-box, free of charge.

Google my name, Kurt Johansen, and you will find me in the number one spot against 1.6 million competing pages. Often I appear on the first page of Google up to 5 times.
This is because of the expertise I have in marketing. My personal website
www.kurtjohansen.com is actively read by followers around the world.

2. What We Do

As a business coach I have continually heard business people tell me they suffer from
one or more of these frustrations.

I don’t market to existing customers;
Besides it costs too much to market;
I don’t have the time to market;
I’m a ….. not a marketer.

Business people concentrate so much in their business they neglect to work on the marketing of their business.

And…

the growth, expansion and maintenance of a business is in the marketing.

Marketing used effectively attracts people to continually return to a business
and not go to competitors.

So, although I provide all the tips and methods how to use email marketing profitably for a business in my book, most people do not ACT upon the information.

They are not alone and it is not their fault – it’s just a reality of business.

What we specifically do is to help conduct and maintain email marketing campaigns for our clients to bring in cash splurges they would not have had.

This is done by using our unique software which allows clients to maintain unlimited customers in unlimited databases. These databases can be segmented into different areas of a business so we can match the marketing message direct to the correct customer.

We call this “Email Mastery” and it’s about sending the right message to the right person at the right time.

We can also add ‘a name capture box’ on a business’ website so new people
can sign up for a ‘VIP Club’ or ‘Birthday Club’ depending on the needs of the client.

In your instance it could be a box on ABC Outlets web-sites which says:

“Join the ABC VIP CLUB here”

Marketing messages can then be sent to these customer which contain specific messages or offers.

Three elements exist to make sure email marketing works:

1. The List of names;

2. The Relationship a business has with their list;

3. The Offer being made at the time.

We then systematically and strategically keep the customers up to date and
informed about events which are happening in our client’s businesses.

3. How Can ABC Benefit From This?

Depending on your existing marketing methods, email marketing is a powerful addition or simply a huge godsend to enable a message to reach your customers quickly, easily and cost effectively to bring in more profits – profits you would not have had.

Messages can be sent on a daily, weekly, fortnightly basis, depending on your requirements.

Messages can also be sent to a certain type of client if you do not wish to send to everyone.

Messages generally contain fabulous offers to attract your customer into the outlet.

It could be to gain more clients on a less-patronage item, it could be to introduce a
weekly supplier special. It could even be to offer a free birthday offer.

(Customer’s name), I am not informed of your specific marketing methods or campaigns, although I do see the ABC ads in print, TV etc. so I won’t go into specific marketing messages but we have strategies and methods to assist your particular type of business.

And yes, we have clients using our Email Marketing system which are clients of ABC now.

ABC can specifically benefit using email marketing by using our unique web-based software system, and utilising our comprehensive marketing strategies (client’s pay us $5,000 a quarter to benefit from these) to bring in extra sales, profits and customers.

The way to conduct email marketing is by utilising the list, building a relationship with your list and offering insatiable deals customers will jump at and come rushing through your doors with oodles of cash.

4. A massive benefit for ABC is:

We are able to inform you which customers opened and read your emails and what time of the day they did.

This is a unique service we provide.

Most of your outlets would not have lists at this stage and hence missing out on enormous sales and profits to both them and ABC.

This is another major reason to engage us so we can show them and you how to obtain a list quickly to help more money flow to you both.

It is often said in marketing – the MONEY is in the list.

5. Fees

Two specific fees exist to include email marketing inside ABC.

1. The cost of creating ABC’s unique email marketing platform containing unlimited names and lists;

2. The cost of regular email campaigns being forwarded direct to your outlet’s and
their customer’s inbox.

On Monday I would like to take your through a PowerPoint slide on our system, and
discuss fees in person.

More importantly to explain exactly what is being offered and the huge potential upswing in profits which our email marketing system and strategies can bring to ABC and it’s members.

6. No Risk Guarantee

Our system also comes with our guarantee which I will explain on Monday.

PLUS

I am happy to add an extra one in for you.

This will be MY PERSONAL EXTRA GUARANTEE:

7. Conclusion

When compared with other forms of marketing -Brochures, TV, Radio, Messenger, Advertiser; email marketing is by far the most economical and very quick ‘message to market’ marketing which can be done.

My company ‘Johansen International’ is a specialist in this field.

(Customers Name), I am pleased to be able to show you the system.
We will need about 60 minutes.

I thought I would also bring along ……. (see if you can take along a customer to act as a referee/testimonial).

He/She is the (company title..) at (company name) and is conversant with the system and how it can benefit ABC best.

If you would like any further information before Monday, then please give me a buzz or email.

(Customers Name), I am looking forward to having a sound and solid working
relationship with you.

Cheers
Kurt
Kurt Johansen

Johansen International

Direct: 0412 94 77 33

Grab my new book “7 Killer Tips To Get Your Emails Read” at

http://www.kurtjohansen.com

——————————————————————————

Back To Kurt
There you go. A sales and marketing template which when used and massaged inside your business will set you up prior to the sales call.

It’s all part the pre-call plan you should have in place in your business.

If you would like help with your email marketing, please contact me.

I know I can help.

Cheers and Great Selling
Kurt
kurt@johanseninternational.com.au

PS: You may know somebody who could benefit from this email template
or our services and I would be only too happy for you to pass it on.

Filed Under: Business Strategy, Email Marketing, Marketing Ideas Tagged With: business, database, email, emails, marketing, money, presenter, presenters, profits, sales, tips

“Phineas T Barnum Said This 128 Years Ago”

December 16, 2008 By Kurt Leave a Comment

And it’s oh so true today.

Couldn’t wait could you – you had to see what the man who created the ‘Greatest Show On Earth’, P.T. Barnum said didn’t you.

That’s Ok, you are not alone.

ENJOY…

Extract from P.T. Barnum’s The Art of Money Getting – Golden Rules for Making Money.

“You may advertise a spurious article, and induce many people to call and buy it once, but they will denounce you as an impostor and swindler, and your business will gradually die out and leave you poor. This is right. Few people can safely depend upon chance custom. You will need to have your customers return and purchase again. A man said to me, “I have tried advertising and did not succeed; yet I have a good article.”

I replied, “My friend, there may be exceptions to a general rule. But how do you advertise?”

“I put it in a weekly newspaper three times, and paid a dollar and a half for it.” I replied: “Sir, advertising is like learning – ‘a little is a dangerous thing!’”

A French writer says that “the reader of a newspaper does not see the first mention of an ordinary advertisement; the second insertion he sees, but does not read; the third insertion he reads; the fourth insertion, he looks at the price; the fifth insertion, he speaks to his wife; the sixth insertion, he is ready to purchase, and the seventh insertion, he purchases.”

Your object in advertising is to make the public understand what you have got to sell, and if you have not the pluck to keep advertising, until you have imparted that information, all the money you have spent is lost. You are like the fellow who told the gentleman if he would give him ten cents it would save him a dollar. “How can I help you with so small a sum?” asked the gentleman in surprise. “I started out this morning (hiccuped the fellow) with the full determination to get drunk, and I have spent my only dollar to accomplish the object, and it has not quite done it. Ten cents worth more of whiskey would just do it, and in this manner I should save the dollar already expended.”

So a man who advertises at all must keep it up until the public know who and what he is, and what his business is, or else the money invested in advertising is lost.

Some men have a peculiar genius for writing a striking advertisement, one that will arrest the attention of the reader at first sight. This fact, of course, gives the advertiser a great advantage.

P.T.Barnum 1880.

So, how true is all this. P.T. Barnum was indeed the ‘Best of the Best’ in his day.

And…

The legacy he has left us will enable you to be amongst the ‘Best of the Best’ today.

Stay focussed, stay committed and above all learn to write striking advertisements or in our world of the internet, striking copy.

Cheer and Great Selling

Kurt

PS: Contact me if you would like help with your marketing. I am now known as Australia’s Email Marketing Guru – and can help you with your email campaigns.

PPS: If you haven’t grabbed your copy of me book “7 Killer Tips To Get Your Emails Read” – Do so by signing in for it on the right hand side.

PPPS: Stay tuned for another P.T.Barnum extract soon.

Filed Under: Business Strategy, Email Marketing, Marketing Ideas Tagged With: email, Email Marketing, internet, Kurt, Kurt Johansen, P.T. Barnum, sales

“We Have R*oom To Help Another Seven People With Their Christmas Sales”

December 10, 2008 By Kurt Leave a Comment

and bring in extra ca*sh to your business RIGHT NOW !

We have just finished sending out email campaigns for the last two businesses who signed up for our spec*ial $197 (plus gst) offer I sent out last week.

This is where you sa*ve a whopping $2,497 by not having to build your own email marketing system
but use our “Missile Marketing” platform to send your emails from.

The offer we are giving is:

we will upload your database into our unique email marketing software system and
then help you create,
format,
edit and
send the email campaign direct to your clients.

There is no need to worry about how this works we can do all the leg work for you.

The latest two email campaigns we arranged for clients under this arrangement have received these type of responses all within mere hours of sending:

Business #1 – Restau-rant – Adelaide South Australia
An ‘Open’ rate of 33.3%

and the ‘Read’ rate 91.7%.

Business #2 – Pump Supply Company – Melbourne Victoria
An ‘Open’ rate of 17.54%

and the ‘Read’ rate 37.3%.
These stats are crucial to know in any marketing campaign so you can gauge its effectiveness.
Can your current marketing provide you these stats?

And what is your current marketing or advertising?Â Are you the victim of this?

Here is a recent article I clipped from the Adelaide Advertiser:

It may be difficult to read but the last paragraph is the MOST important.

It says…

“Adverting is losing effectiveness, people are switching off … and companies are starting to ask: How can we … connect better with our audience?”

Well, the answer is SIMPLE.

Email Marketing.Â It WORKS.Â This is where we create a marketing message direct to your clients who are happy to receive it.

It fast, it’s simple, it’s easy and above all it’s cost effective.Â In fact it can easily be seen as the most economical way of keeping in contact with your clients.

Call me or email and let me help you.

We are taking on another 7 new marketing campaigns right now.

But…

Like last week when these 7 positions fill we have to stop so we can concentrate on the email campaigns.Â We won’t overload ourselves and dilute the quality.

So , if you are looking at generating extra Christmas Sales, or need more income immediately to flow into your business then contact me NOW so you can get your email marketing campaign out to your clients now.

Cheers and Great Selling
Kurt

kurt@johanseninternational.com.au
Direct: 0412 94 77 33

PS:Â Â Â Only 7 spots are open and you need to act fast so we can send the campaign for you.
PPS:Â At the very least grab my â€œ7 Killer Tips To Get Your Emails Readâ€ valued at $29.95 for FR*EE – it will show you how to conduct email marketing.

Filed Under: Business Strategy, Email Marketing Tagged With: boost revenue, Email Marketing, Kurt Johansen, marketing, sales

“Does Your Marketing Get This Response?”

December 4, 2008 By Kurt Leave a Comment

Hi Everyone

If you wish to get the best from your marketing then you need to adopt a simple. quick, and easy method to relate to your customers. The best way to do this is via email marketing.

We provide an all up service, by way of formatting, editing, testing and delivering your email campaigns so you get on to do what you do best.

Here’s what one of our very good clients says about us.

Cheers and Great Selling
Kurt
PS: Contact me now so I can help you too.

Filed Under: Business Strategy, Email Marketing, Marketing Ideas Tagged With: database, Email Marketing, internet, Kurt Johansen, Mal Emery, sales

Boost Your Festive Season Sales

December 4, 2008 By Kurt 2 Comments

Â Hi Everyone

“Looking for those extra Christmas Sales…”
WELL

it’s not too late to get your customers to order

If you are looking to make more sales this time of the year this is the ideal time to contact your mailing list.

Many people ponder for hours over what to get their families and friends for Christmas.

They rack their brains, have panic attacks and can str*ess over what presents to give.

They may even yell, scream, cry and get very emotional.

So…

This is where you can help.

Let me explain…

Existing customers are already your friends.Â You have their contact details and they will love you for contacting them letting them know what you can offer them out of your products and services they may be able to give as presents.

You can phone them, send them a letter, flyer, brochure or any other direct mail correspondence.

But…

the most economical and affordable way to get an immediate message out to them is via email.

And this is where I can help.

I have been called the ‘Email Marketing Guru’ by Mal Emery Australia’s leading millionaire maker, entrepreneur and marketer.

“Kurt has dis*covered the way to get your emails opened, read and acted upon” – Mal Emery.

Normally we build an email marketing system for clients using our spec*ial software and sit down with them and construct a years’ marketing strategies so they are always prepared to help and assist their clients every day of the year.

We then help compose, edit and transmit their emails though our servers to ensure maximum pene-tration and delivery of their sales message.

One of our clients said this to us:

“Kurt, the response we’ve received from the email you sent has been phenomenal.Â People are coming in while we are still placing letters in envelopes to send out the same promotion by mail.Â I wouldn’t have believed it unless I saw it for myself.Â Thank you very much, this campaign has been a real winner”
Sam Raslan, Owner, Byblos Mediterranean Cuisine – Adelaide.

This campaign had an open rate of emails at 30% with an 80% read rate (exclusive figures provided by Johansen International).Â Most direct mail campaigns work off a 2%-4% rate.Â So you can see why the owner Sam was so excited.

So HOW can I help you get your message to your customers during this str*essful buying time for them.

Well…I can’t guaran-tee I get you Sam’s figures because email marketing works in this way.
1. The list
2. The relationship you have with your list
3. The offer you are making to them.

but I can do this for you…

and,Â I have never offered this to anyone before.

I have created for this holi-day sea-son a dedicated email sending system exclusively for my mailing list whereby I can send out your emails for you without the necessity for you to create your own system.

The way it works is we upload your database into our dedicated system, help compose and edit your spec*ial Christmas, holi-day or even ‘closing down for the year’ sale and send it out.Â This normally would require you to have a dedicated system built costing $2,497, and then $197 per email campaign we send to your database.

But I am NOT going to charge you that.

I am going to waive the $2,497 dedicated system built fee and allow you to be guided and hand held by me to get your message out direct into your client’s email box for $197 per email campaign sent regardless of the size of your email list.

That’s right if you have 400 on your list it would cost you $220 for stamps, not to talk about paper, ink, envelopes and time if you sent it by mail.

If you have 1000 on your list it would cost you $550 plus to get your letters to them.

But my fee for this spec*ial offer is only $197 per email letter sent regardless of the size of your list.

And as a bo*nus…

when you decide to join this spec*ial promotion I will give you statistics to let you know how many were opened and how many times they were read – absolutely fr*ee.Â

And my personal guaran-tee that if we do not get at least a 5% open rate (250% times more than the normal direct mail statistic) then the email campaign is FR*EE.

That’s right if after sending out your email we do not get at least a 5% open rate I will refund your $197 for sending the email and wasting your time and mine.

You take absolutely NO RISK.

Let me recap what I am offering here:

Allow me to set you up in our dedicated email sending system and forward your spec*ial holi-day/christmas offer to your clients and I will waive the normal fee of $2497.

Once we agree we have the right message compiled and it is tested in our unique spam avoidance filters and mailout programs we will press the button to deliver your messages to your clients for one low fee of $197 per email campaign sent.

And…

If we do not get at least a 5% open rate the entire exercise to you is absolutely fr*ee.

So there you go; a way to get to your customers, quick, easy, fast with your holi-day sea-son spec*ial offers and promotions.

But don’t delay.

My staff have got wind of this offer and have yelled at me for doing it.Â They thought they were heading towards the ‘Great Australian Shutdown’ and wern’t expecting extra work coming their way.

Seriously though, we can only take on 7 clients using this promotion.

And we need to start doing it right away

So, if you are even remotely thinking about getting more business at this time of the year this IS the way to go – email marketing – IT WORKS.

Contact me immediately – the details are in the signature.

Cheers and Great Selling
Kurt
Kurt Johansen

Johansen International
kurt@johanseninternational.com.au
Direct: 0412 94 77 33
Grab my new book “7 Killer Tips To Get Your Emails Read” at
http://www.kurtjohansen.com
PS: We detest spam too. We will not touch or use your database for any other reason except to send out your email campaigns for you.

PPS: This is a spec*ial promotion which will be removed after the first 7 people contact me to come on board.Â Don’t delay as this offer may fill today.

Filed Under: Business Strategy Tagged With: database, Email Marketing, festive season, internet, Kurt Johansen, Mal Emery, sales