Do You Know Who Janine Allis Is?

In Leiza Clark’s “Female Entrepreneurs” – Leading Australian Businesswomen - she interviewed  Janine Allis creator of Boost Juice Bars which revealed an interesting insight.

Janine Allis built her business from scratch.

Having a passion, determination and personal attitude towards healthy living she developed the grab-and-go Boost Juice concept after seeing a similar venture in the States when accompanying her husband on a trip.

Janine built a business plan, pitched her ideas to investors and the rest is history. There are over 150 Boost Juice franchises turning over more than 100 million dollars per annum in around 13 countries with a new store opening most days.

You can grab Leiza Clarks’ book from all good bookstores.

In the meantime here is a question on marketing asked to Janine and her answer:

“QUOTE”:

Question:
Did you have a target market?

Answer:
Yes- The target market was females aged 18-35, so we focused on that market.

We did email marketing from the word go.

We opened the door and started sending emails straight away and doing monthly newsletters.

I personally inputted the first 6000 emails – I did everything.

I was running the stores, doing the accounts and marketing and obviously loved every single bit of it.

That puts me in good stead now, because there’s not one part of this business that I don’t understand.

It hasn’t really changed, only got bigger, but I’ve had to change in the sense that I can’t be involved in everything all the time.

“UNQUOTE”

In my next post I am going to decipher this paragraph even more, but is interesting because a major success of Janine Allis’s marketing was email marketing.

Cheers and Great Selling
Kurt

Australia’s Email Marketing Guru
kurt@johanseninternational.com.au
Direct: 0412 94 77 33

PS: If you wish help with your email marketing, contact me – I would be only too happy to help.