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Just Don’t Bug Them

June 30, 2009 By Leave a Comment

Hi Everyone

It’s essential when you send out your email campaigns you
make it important and relevant to your customer.

Just don’t bug them with any old email.

I mean come on…

just because you think it’s email contact time again  – sending out an email should still be worthwhile and prosperous for your clients.

I crafted a campaign for my good friend and client Victor Little, early June,
to take advantage of the end of the financial year.

It didn’t need to be sent then but it gives us
what I call, ‘a valid reason‘ in timing.

The campaign was a success from only 3 emails.  Yes 3 emails.

Many people would have given up after sending one email
if they saw the sales results.

Some may have sent out 2 emails

but…

only a few percent would have had the courage to keep going.

Victor did and after 3 emails, using different subject titles

well…let’s just say,

Victor knows the value of belief.

If you truly have a product and service you believe
your clients should have then eventually your clients will too.

This is what happened.

Here is what Victor sent today as a testimonial for me:

“We have been using Kurt’s email system for over 6 months now and
could not be happier. He has taken a lot of work from my team so we can
spend more time in marketing.

This month we ran a spec.ial campaign for the end of the financial year only using Kurt’s system  – 3 days ( 3 emails) and $39,000 worth of sales and
the majority of stock sold.

This I can swear by was the best promotion we have ever done, the results speak volumes about Kurt’s ability to deliver, he said it would and the campaign did.

We highly recommend Kurt to anyone who needs an autoresponder or email campaign done for you.

From Victor Little
General Manager DEPS
15 Embrey Crt Pakenham
Victoria. 3180
http://www.deps.com.au

Gosh, it’s great to receive messages like this.

It’s even better for my clients to have successes.

And you can too…

Just contact me and let’s get your email campaigns winning like Victor.

Hey, think about it.

3 Emails and $39,000 worth of sales.

As I say to my mates – Not bad figures those !!!

Cheer and Great Selling

Kurt

“Australia’s Email Marketing Guru”

PS: Victor is also holding a Business Expo in Melbourne on the 18th July 2009.
I’ll be speaking at it and I hope you register and learn some wonderful business tips.

Here are some contact details:
info@businessactionexpo.com
www.businessactionexpo.com

Filed Under: Email Marketing, Seminars Tagged With: , , , , , , , , ,

Email Marketing or Twitter?

June 23, 2009 By Leave a Comment

Hi Everyone

It’s been a strange world for me recently.

You see I have been holding off email campaigns and experimenting with Twitter.

It’s not that I am moving away from Email Marketing, that is NEVER going to happen.  It’s just that Twitter has been a big part of my life for 12 months so I thought I would discover how responsive people are.

Now here is the big difference for me.

Twitter is a great tool to stay in touch and let your friends know about what’s happening in your universe.  Twitter is a great tool to discover what others are doing as well.  The care you need to take with Twitter though is limiting the number of people you ‘follow’.

I have a few select people, I follow on Twitter – not to say I don’t care about others; it is just a way I can manage my time better.

I receive many notices about people following me and I peruse each Twitter person’s site to see how they can add value to my day or my clients’ day.  If I can’t immediately see this I choose not to follow them.

This is a vital part of Twitter – CHOOSE who you wish to follow carefully.  Do not clutter up your day by allowing non-progressive messages to distract you.

The major draw back from an email marketer’s viewpoint about Twitter is you cannot see the stats on who read your Tweet or who has clicked on a link you my have provided.

The major benefit I can see from Twitter is I can see immediately what the people I am following on Twitter are doing.  This is important to me as it is immediate up to date information which may be vital.  Tweets can be received via your computer or phone which is another major bounus.

Ok, now then that’s Twitter.

Well nearly.  I friend of mine said the other day, “I don’t get it !  I don’t wish to know what somebody had for breakfast !”

My answer was…

“Neither do I.  I don’t follow anyone who is using Twitter that way.  I only follow who are adding value to my day.”

And this is the important point.

Let me explain further…

Martha Stewart was interviewed a few weeks ago and responded to the interviewer, “Yes, I am on Twitter. I think I have about 500,000 followers.”

“We were doing a book signing in Chicago and sent out a Tweet to let my ‘followers’ know what book store and when I would be there.  When we arrived there were people lined up for blocks.”

Do you see the POWER of Twitter – NO advertsing nor marketing campaign could have been as so powerful as sending only 140 characters out over the internet and mobile phone system, just a like SMS.

See why I have been experimenting.

Cheers and Great Selling

Kurt
Australia’s Email Marketing Guru

PS: If you are thinking about Twittering let me know. Who knows I may add you to my ‘Follows” list.

Filed Under: Business Strategy, Email Marketing Tagged With: , , , , , ,

“Email Marketing Tips – Copywriting”

June 9, 2009 By Leave a Comment

Hi Everyone

“Do You Know Who Pete Godfrey Is?”

Well, Pete Godfrey is one of Australia’s best copywriters.

Let me help you with what a copywriter actual is and does.

A copywriter can be described as a person who creates words and makes the:

  • unbelieveable sound realistic;
  • the unknown person become a legend;
  • the sceptical become a true believer;
  • the doubting become convinced and

almost without exception a copywriter becomes your friend as they are
the ones who can overcome all sales objections and points out to you
why you need a certain product or service.

I am not talking about snake oil salesmen here.

A true copywriter only reveals why you should own, invest or simply
have what you are already interested in.

and the best in Australia is Pete Godfrey.

Pete is known throughout the world as ‘The Wizard of Words”

I have known him for many years.  I have endorsed him internationally
and I was his MC at his roadtrip seminar in Adelaide a couple of years
ago.

Well, Pete has been conducting close door master copywriting
classes around Australia but this about to to cease.

He is now introducing his home study course.

But before he does…

he has set up a web site where you can get
5 fr*ee bonus items on his best copywriting sec.rets.

These 5 bonuses do not cost any money; but…

if you read them and use them as described you could make a
bundle of money for yourself or your business.

So, I  encourage you to grab them HERE and get a piece of
Pete’s skill in your life NOW.

Cheers and Great Selling
Kurt
Australia’s Email Marketing Guru

PS: Here is the LINK again.  GRAB PETE’S BONUSES HERE

Filed Under: Business Strategy, Email Marketing Tagged With: , , , , ,

Journalists Fight Back

June 8, 2009 By Leave a Comment

Hi Everyone

Just when we thought the newspaper was dying (and it is), journalists are fighting back by joining in and…

Take a look at this article.

Cheers and Great Selling

Kurt

Filed Under: Marketing Ideas

“Is Speed Killing The NewsPaper?”

June 4, 2009 By Leave a Comment

“Is Speed Killing The NewsPaper?”
if you ask the newspaper industry it is.

Hi Everyone

Not many people would be aware that the newspaper industry is in strife.

Numerous journalists and administrative staff are being laid off
throughout the world.

And it can’t be blamed on the economic downturn.

You see it all has to do with the massive speed we
now wish to receive our information.

Speed kills. The Internet dramatically changed the role of newspapers because
news doesn’t wait for printing presses and delivery trucks.

Now, content distributed via Twitter, Facebook and blog posts
make content not only instantaneous but everywhere.

Whether you are a news organization, retailer or B2B company you need
a new approach if you are only sending out monthly newsletters.  By the time
your customer has received your monthly newsletter and read it; too
much time will pass before your next one gets there.

If you wait too long, the marketplace will own and shape your message.
Instead of making the news, you’ll react to it.

Email is still faster than print, and then there is of course other mediums
that are even faster.

This information explo.sion and its distractions have led to a
decrease in time and patience by your customer.

The four-page direct-mail letter has been replaced by email marketing and
140-character Twitter offers.

SMS, Twitter, blogs, online video and soc.ial networks compete with
your mailouts, for attention.

Your email message might lose out to the 160-character text message and
the 140-character tweet if you don’t come to the point quickly, with content that’s visible no matter which platform or configuration your customer uses.

So what’s the point of my post today ???

Well, it’s about getting you to realise it’s time to EMBRACE new technology.

It’s about getting to realise there are new mediums and

It’s about getting you to admit you need help to get your message across.

Contact me now and I’ll help unravel the mysteries and have you
working on email marketing, twitter updates and the mag*ic of
Facebook for your business now.

You need to do this before your competitors do.

So contact me NOW.

Cheers and Great Selling
kurt Avatar White 2009.jpg
Kurt
Kurt Johansen
“Australia’s Email Marketing Guru“

Filed Under: Business Strategy, Email Marketing, Marketing Ideas Tagged With: , , , , , ,

In Email Marketing To Know How To Persuade People Is…

June 2, 2009 By Leave a Comment

Hi Everyone

“To Know How To Persuade People Is One Of
The Most Powerful Tools a Person Can Have.”

One guy I’ve known for years who is a master at persuasion is
copywriting genius Pete Godfrey.

And to celebrate the launch of his Last Ever Copywriting &
Marketing Master Class Home Study Course, Pete’s giving away
some powerful fr~ee gifts on persuasion.

If you get on over to www.crocodilemarketing.com
and enter your name and email, you’ll get access to a dynamic report
called: The Ul-timate Copywriting & Marketing Secret.

You’ll dis.cover the one critical thing you can do right now to
become a master at persuasion.

You’ll be grinning like the cat that swallowed the canary once this
secret is revealed. This secret gives you the power to persuade;
the power to get what you want, when you want it.

Go there now www.crocodilemarketing.com and read every
word of this life changing report.

I’ve got my copy; now it’s time to get yours.

Cheers and Great Selling

Kurt
Australia’s Email Marketing Guru

PS: There are 3 copywriting bonuses available when you go to
Pete’s website www.crocodilemarketing.com

And they are fr*ee.

Filed Under: Marketing Ideas Tagged With: , , , , , , ,