“Email Marketing Statistics Are Thought To Be….”
Hi Everyone
In an article published by Chad White in the Email Insider, yesterday,
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109717
it was revealed the anticipated ROI (Return On Investment) from email
marketing in 2009 was closer to $130 for every dollar spent.
It was previously thought the ROI for 2009 would be around $43.52.
This should have all company executives and business owners screaming
at their Financial Officers and Marketing Teams asking them how much
are they budgeting for with email marketing in their advertising budgets this year.
It is well documented email marketing is the best return on investment in
marketing a business can do.
My article posted in February this year outlined this:
http://www.kurtjohansen.com/businessstrategy/%E2%80%9Cemail-marketing-brings-in-the-best-return-on-investment%E2%80%9D.php
but the best is…
it’s now a far better result than anyone expected.
The main reason the stats are so high is we have never been able to accurately count how much spending occurs from a consumer who read an email campaign but goes direct to a website or visits a store.
Now the figures are in and Chad White makes a valid point -
if you are not using email marketing in your business – WHY NOT !
Quote from Chad White’s article:
“Be sure to trumpet your successes and the email marketing successes
of your peers and competitors.
If financial self-interest doesn’t motivate your executives,
then perhaps the sense that their competitors are pulling
ahead of them may.”
Unquote.
I will be delivering a talk on email marketing in Melbourne this weekend – you can grab the details here:
http://www.businessactionexpo.com/
Here I will reveal:
- the 7 Killer Tips to get your emails open, read and acted upon
I’ll also reveal how one business made $39,000 after sending out
only three emails using my tactics.
I know there may be sceptics out there and that is OK.
If, however, you are looking for that edge over your competitors
or simply looking for extra money to pay your bills and feed your family
then take a look at email marketing it is the most cost effective highest
return on investment you can achieve.
Cheers and Great Selling
Kurt
Kurt Johansen
Australia’s Email Marketing Guru
