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“7 Gangbuster Email Marketing Tips To Get You Ready For Christmas”

August 20, 2009 By Leave a Comment

Hi Everyone

Grab these 7 Gangbuster Tips to get your bonanza Christmas holiday rush.

Gosh it’s Only 4 months to go until Christmas.

It really isn’t that far away.

If you haven’t started thinking about your Christmas
email marketing campaigns then, I suggest it may be time to.

Your campaigns should start in the beginning of November and earlier if you can.

So, what can you do now to help make your Christmas email campaigns run
as smoothly as possible?

1. Revisit last year’s campaigns and see what worked, what didn’t and
how you can improve them.

2. Take a look at your lists.  Can you segment them anymore?
Can you separate the lists into groups to match customers with products?

3. Start creating a ‘sending’ schedule.  Planning will make it so much
easier and you can even upload email campaigns in advance.

5. If you have neglected your clients over recent months it is best to start
reconnecting with them now.  Rebuild your relationship with them. This way
your customers will be used to receiving messages from you.
If you wait until November they will think you are just trying to
sell them something.

6. By starting to contact them you will be able to ‘clean’ your list and
check who’s opening and reading them.  Then you can target specific products to specific customers.

and…

7. Check you website links are working.  After all we don’t wish to make it hard for them to give us money – do we.

Follow these 7 tips and get your email marketing on track for a bonanza
Christmas holiday rush.

Cheers and Great Selling
Kurt

Filed Under: Business Strategy, Email Marketing, Marketing Ideas

Be Dynamic In Your Client’s Life

August 13, 2009 By Leave a Comment

Hi Everyone

“Are You Dynamic In Your Client’s Life?”

It is just a sign of the times that in today’s society cynicism is
at an all time high.

People trust less.

Which means it’s tough to make your marketing work.

True business relationships and longevity of clients is based on trust.

And never before have we had to prove things to our clients as of now.

I mean, just because we say something it doesn’t mean diddly squat
if we cannot prove it.

It’s not that people do not wish to do business with people, it’s just
that they need to be shown some evidence it will work, benefit or
solve a problem for them.

If you can do this, you’ll keep your customers for a long time, and
you’ll pick up a lot of customers from companies who do not
keep their promises.

This deserves some serious thought.

Can you prove your marketing hype?

Can you show evidence your system, product, or service will work?

Do you have testimonials – real meaningful testimonials?

If you do then fantastic.

You are on your way to be a dynamic person in your customers life.

Cheers and Great Selling
Kurt

Filed Under: Business Strategy, Email Marketing Tagged With: , , , , , , , ,

Extra Email Marketing Tips

August 9, 2009 By Leave a Comment

Hi Everyone

In my previous posts I have detailed there are three Key Factors in emailing marketing.

1. The List;
2. The Relationship with your list; and
3. The Offer you make to them.

Yet, how do we manage to gain a sound relationship with our clients?

By using these extra 7 Tips: – They Will Work.

1.  Make sure you are using an address your customer recognises. Be consistent.

The address is your FACE. It is the first part of your email campaign people see.

2.  Ensure you are using a service provider which has the capacity to send out your messages.

Don’t use a company which has a dubious reputation or
cannot handle the traffic you wish to send.

(I once used a company which had electronically programmed you were spamming if any more than 100 emails at a time were sent -
Obviously I don’t use them now.)

3.  Provide your customers with a real email address for them to reply to.

You should have nothing to hide and encourage their interaction with you.

4.  Respond to any requests you may receive straight away. Especially ‘unsubscribes’.

Some people will not hit the automatic unsubscribe button you have provided and will email you with the request.

Act promptly, efficiently and courteously.

5.  Send out messages which will help them solve their problems or rescue them.

It’s not always about sales in the emails – it’s about building TRUST in the relationship.

If you get this right than the right offer will get to them.

6.  Become their HERO. They will love you for it.  Stay in contact and know how to have a conversation with them.

and…

7.  Do this every week or at least fortnight – once a month is too long between contacting you friends, so don’t do it with your customers.

Cheers and Great Selling
Kurt

Filed Under: Business Strategy, Email Marketing Tagged With: , , , , , , ,

“How Many People Should Approve My Email Marketing Messages?”

August 5, 2009 By Leave a Comment

Hi Everyone

I came across a very interesting question from a client.

They asked me to suggest to them the best number of people who should make up their email marketing team.

You see they wished to have a graphic artist, copywriter, several department members and a few interested parties to be called upon for email marketing campaigns.

They thought all these people could actively engage in meaningful discussion and be able to send marketing messages to their database.

In theory the ‘team’ based idea could work well but in email marketing sometimes the message can be lost with too many people involved.

Email Marketing is about quick, instant reaction to events or simply being proactive to beat your competitors.

Having too many people decide on how it will look, how it will read and how it will be received may delay the important part of the email and that is getting out there.

Sure we need email marketing calendars etc. and this is where the email marketing  ‘team’ may work but in my experience it’s not that “Too Many Cooks Spoil The Broth it’s about “Too Many People Who Have To Approve Your Email May Dilute Your Email Marketing Message’.

Cheers and Great Selling
Kurt

Filed Under: Business Strategy, Email Marketing Tagged With: , , , , , , ,

“Will Using Video In My Email Marketing Make Me Money?”

August 5, 2009 By Leave a Comment

Hi Everyone

In my email marketing post last March I asked the question,

“Do You Use Video In Your Email Marketing?”

I explored the reason why you should and why it’s important to do so.

You can read my post here:  http://bit.ly/2m85Da

I also gave a scenario of how and where you could use it.

Now according to Mike Madaio, Chief Internet Architect at QVC, people who watch video tend to convert better.

Video usage is expanding right now primarily due to three major factors:

1) people are watching numerous videos online and are therefore more receptive and acceptant to video in email;

2) creating and editing video has become very economical; and

3) video is consistently showing it increases engagement and the believability factor of the message.

So, get to it.  Start using video in your email marketing and you will get better results.

To give you an idea of how effective email marketing can be play Victor’s video and listen in.

The message is becoming louder and clearer –

USE VIDEO in your email marketing.

Cheers and Great Selling
Kurt

PS:  See you couldn’t resist playing the video could you ???

Filed Under: Business Strategy, Email Marketing Tagged With: , , , , , , , , ,

Email Marketing For The Fish and Chip Shop

August 4, 2009 By Leave a Comment

Hi Everyone

Last week I placed a post about this question I received
from the local Fish and Chip shop owner.

“This email stuff you do, it couldn’t possibly work for us!”

and…

my reply was…

“Why not?  Seems to me you are in a perfect business for
it to be used.  Plenty of daily/weekly customers enter your shop.”

Let me continue.

If the shop owner knew the names, contact details and a little bit of
information about their customers then they could market directly to them.

And the most economical and cost effective way to do this is with email.

For example with around 400 weekly customers the Fish and Chip owner
could forward an email to their customers about a spec.ial offer.

This could be an email sent out during a slow trade day to boost daily sales or
an email about a great opportun*ity which came to them.

Let me be more specific.

If the Fish and Chip shop owner knew their customers liked a
spec.fic type of fish and theowner managed to get some extra they
could send a message which might say,

***************************************************************

“Hi (Customer’s Name)

A fish.ing vessel we usually pur-chase from had a terrific haul of whiting last night.

They normally expect to net ‘x’ amount of  kilos but for some reason,
and they don’t know if it was the full moon, the new nets they used or
just plain good luck but they managed to almost double their ca*tch.

What this means is they had to offload the fish and they offered some to me.

But…

I am a tough bargainer and

I refused to pay top dollar to take this surplus whiting
- not because the fish isn’t any good -
actually it’s the best whiting we have bought for months

but because…

I knew they didn’t have a ready market.

And for you this means we have whiting galore, or a little bit more than usual.

So (Customers Name) I propose to make you this mouth-watering offer.

Come into our shop tonight or tomorrow night and receive two exquisitely fresh serves of delicious white-fleshed whiting for the price of one.

That’s right order one – GET one FR*EE

And I know (customer’s name) you are a whiting fan aren’t you.

The extra whiting we have isn’t an enormous amount which will mean it
will sell out tonight or tomorrow so maybe it might be better to give me a call on xxxxxxxxx so I can save some pieces for you.

This offer is only going to people on my email list.

and…

customers who just walk into our store won’t know about it.

I’d dislike you  to say to me next time you’re in,
“Hey, I heard you had a whiting offer the other day.
Thanks for letting me know !!!”

******************************************************************

Can you see the value of email marketing???

It’s a most cost effective way to get your message out there quick, reliably
and personal.

Sure you may not have a Fish and Chip shop but I can guar*antee the principles in all businesses are the same.

It’s about:

  1. The List;
  2. The Relationship you have with your list; and
  3. The Offer.

If you have a great product and service and collect names, email addresses and
a little info about your client you can increase sales revenue in your business.

But don’t just take my word for it.

Why not listen to Victor.  http://www.youtube.com/watch?v=CPqiUcOhvzY

He normally made $0-$500 from his marketing to clients but after using my
email system Victor made made an astonishing $39,000 in 3 days using
only email marketing.

Can you do this as well ?

Well depends…

Depends on whether you wish to just keep saying hello to customers and
waiting for them to enter your store or phone your business
or…
whether you become a marketer.

It’s your choice.

Cheers and Great Selling

Kurt

Filed Under: Business Strategy, Email Marketing Tagged With: , , , , , ,