Hi Everyone
I came across a very interesting question from a client.
They asked me to suggest to them the best number of people who should make up their email marketing team.
You see they wished to have a graphic artist, copywriter, several department members and a few interested parties to be called upon for email marketing campaigns.
They thought all these people could actively engage in meaningful discussion and be able to send marketing messages to their database.
In theory the ‘team’ based idea could work well but in email marketing sometimes the message can be lost with too many people involved.
Email Marketing is about quick, instant reaction to events or simply being proactive to beat your competitors.
Having too many people decide on how it will look, how it will read and how it will be received may delay the important part of the email and that is getting out there.
Sure we need email marketing calendars etc. and this is where the email marketing ‘team’ may work but in my experience it’s not that “Too Many Cooks Spoil The Broth it’s about “Too Many People Who Have To Approve Your Email May Dilute Your Email Marketing Message’.
Cheers and Great Selling
Kurt
