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“Email Is Just A Tool”

October 27, 2009 By Leave a Comment

Hi Everyone

Yes, Email is just a tool.

Email and the use of it should not be placed on such high grounds for it to be regarded as the be-all-and-end-all.

Used correctly it is the most cost effective means to get your message out there.

It can convey emotion by the words you use, it can reveal by the videos you include, it can even make sales by the offers you make.

It really is a wonderful marketing medium and channel.

but…

the bottom line in sales is:

“People buy from friends”
Make your customers, your clients, and they will keep coming back.

Cheers and Great Selling
Kurt
Email Master Coach

Filed Under: Business Strategy, Email Marketing Tagged With: , , , , , , , ,

“They Are All The Same Word”

October 27, 2009 By Leave a Comment

Hi Everyone

“Sales, Influence, Negotiation, Persuasion”, are all the same word.

It doesn’t matter what our belief system is; we are all into one of these.

The trick  is to give so much value the person feels wonderful during and after the experience.

If you have a good product and it is fairly priced and you are ethical then… you are on your way.

But…

When you use Email Marketing you also need to overcome a major hurdle in that people cannot see you.

The communication process is made up of:

Words 7%

Voice 38%
(including pitch, volume, tone etc.)

Body Language 55%
(Hand gestures, facial expressions etc.)

Total 100%

and…

when you use Email Marketing they cannot see your face or body language nor hear your voice – and this is a major obstacle to overcome.

So, what can we do to overcome this?

Firstly, treat them with respect and use their name in your messages.

Secondly, grab their interest.  Write to them as if you are talking directly to them.

Thirdly, captivate their attention.  Get into the emotion of the product and service you are asking them to take on.

and above all…

be HONEST in your dealings.

Give them value, give them great offers and DELIVER.

Deliver, on time and on budget.

So don’t be shy to use these words in your vocabulary “Sales, Influence, Negotiation, Persuasion”    -   if you are credible they will believe.

Cheers and Great Selling

Kurt
Email Master Coach

Filed Under: Business Strategy, Email Marketing Tagged With: , , , , , , ,

Email Marketing – How Often? It Depends…

October 25, 2009 By Leave a Comment

Hi Everyone

I am often asked, “How often should I send out email marketing messages.”

and the simple answer is…

it DEPENDS.

Yes, it all depends on the outcome you are trying to achieve and the relationship you have with your list.

Let me explain.

If you have a launch of a new product, service or opening of a new store then it would be natural to have a number of lead up emails letting your customers know.

If you are letting them know about a change in your business then maybe a lesser campaign would be best suited.

In an old sales term we used to say, “Persistence beats Resistance.”
And whilst this could be true to an extent, we need to be careful with email marketing.

Too much can be just that TOO MUCH.

Know what your strategy is, know what your list will tolerate and above all KNOW both to the nth degree.

Cheers and Great Selling
Kurt
Email Master Coach

Filed Under: Business Strategy, Email Marketing Tagged With: , , , , , , , ,

Busy, Busy, Busy

October 21, 2009 By Leave a Comment

Hi Everyone

I have been extremely busy over the past weeks talking to new clients and putting together their Christmas email marketing campaigns.

Gees, there is hope and optimism abound at the moment which is enlightening.

If you listen to negative talk about the economy, the financial crisis, how bad everything is then you are talking to the wrong crowd.

Stay around positive people, mix with those who are striving and reaching their goals and above all stay focused.

If you have a good product or service and have it fairly priced then let people know about it.

And…

The best, most affordable way to achieve this is through email marketing.

Learn how, get help or simply let somebody do it for you.

But do it !

Cheers and Great Selling
Kurt

Filed Under: Business Strategy, Email Marketing Tagged With: , , , , , , ,

“Gosh, Someone Has A Good Memory… “

October 15, 2009 By Leave a Comment

Hi Everyone
I received a call from a person on my lists and asked if my “2009 5 x 5  x 5 Christmas Promotion” was still going.

I had to let them know that I filled 4 spots pretty quick earlier in the week and there was one left.They grabbed it.

They then scolded me:
“Kurt,  last year you offered 7 spots in your Christmas promotion, why only 5 this year ?!”.

Gosh, they could have floored me, how did they remember that ?
but…
they were right.

Last year’s promotion was for me to help 7 businesses.

So, after some soul searching and rearranging of my schedules I have agreed to open up another 2 spots.

So, if are still deciding if you wish to undertake an email marketing campaign for your business I have included the details of my “2009 5 x 5  x 5 Christmas Promotion” below.

After these 2 spots are gone though I can’t accept any more.

Cheers and Great Selling
Kurt

Filed Under: Business Strategy, Email Marketing Tagged With: , , , , , , ,

“Read This Email Before You Start A Christmas Marketing Campaign “

October 15, 2009 By Leave a Comment

Hi Everyone
For the past few weeks I have been putting together my 2009 Christmas Promotion for you and now it’s ready.

In a nutshell:
It’s an opportunity for you to use my knowledge and expertise  to create an email marketing campaign for  Christmas you.

To be successful at email marketing you need two key elements.
1. Email Software;
2. Marketing Strategies.

So, What Is On Offer:
I am going to open the doors, turn on the lights and help 5 businesses create a series of 5 emails all for $500.

I am calling this my:
2009 5 x 5  x 5 Christmas Promotion.decoration:

What you get:
Direct access to me via mobile, email, skype to help craft your email campaign and 5 emails;
Uploading of your database into our special email software to send the emails;
Statistical information on the success of the emails including, read rates and open rates.
Protection to ensure every email meets accepted practices;
Help with subject lines;
headlines;
and much much more.
Now this opportunity IS NOT for everyone.
I don’t want wingers, pessimists, negative people or those who think email  marketing doesn’t works. 

Quite frankly I am not here to convince you with this promotion, I am here to help.

I also don’t wish anyone who is not prepared to create a relationship with their clients because email marketing is about:
1. Your List;
2. The RELATIONSHIP you have with your list;  and
3. The Offer you are making to your list.

So, if you are serious about making a difference to your business, to your  Christmas sales and to your customers I’d love to help.

I need to be honest here -
Will this series of 5 emails for $500 be easy – No it won’t.
It will take both commitment from you and me. Are you prepared to make this commitment ???

Now there are 5 spots, well 4 really because my accountant took one last week, so don’t delay jump in. Contact me now to be part of my 2009 5 x 5 x 5 x Christmas Promotion and drive cash into your bank account
and…
smiles on the faces of your customers as you provide them with quality products and services.

Contact me NOW.

Cheers and Great Selling
Kurt
PS:  It doesn’t matter if you have never done email marketing before my “2009 5 x 5 x 5 Christmas Promotion” will be ideal to help you.

Filed Under: Business Strategy, Email Marketing Tagged With: , , , , , ,

“I’m Just Putting Together The Final Touches To…”

October 5, 2009 By Leave a Comment

Hi Everyone
I’m just putting together the final touches to this year’s 2009 Christmas Promotion for you.
If you haven’t thought about what you will be doing for your clients this year then you should get a move on.There is less than 2 months to go to Christmas and you do not wish to rush something out at the last minute.  Do you.Christmas sales should be part of a well researched, and well defined marketing campaign.

and …the use of email to inform your customers  is a terrific media to this with.This year, I am going to give the opportunity to help 5 businesses.

The promotion I am working on is called my
“2009 5 x 5 x 5 Christmas Promotion”.

It’s almost completed though I still have to get the entire package past my accountant who has already told me, “I’m crazy !!!”
but…
within a couple of days I’ll have him convinced it’s not about me, it’s about you.
So, hang in there.

I need to do a couple more twists and tweeks then  I’ll have my new “2009 5 x 5 x 5 Christmas Promotion” out to you.

Cheers and Great Selling
Kurt
Australia’s Email Marketing Guru
PS:  It doesn’t matter if you have never done email marketing before my “2009 5 x 5 x 5 Christmas Promotion” will be ideal to help you.

PPS:  You may know someone who could really use some help with their Christmas Promotions, why not send them the link to this post.

Filed Under: Business Strategy, Email Marketing Tagged With: , , , , , , , , , , ,

Pete Godfrey – Australia’s Copywriting “Wizard of Words”

October 5, 2009 By Leave a Comment

Hey Kurt

Loved your free booklet…great common sense advice! (You can quote me.)

Cheers
Pete

Filed Under: Business Strategy, Email Marketing, Testimonials Tagged With: , , , , ,

Quick Email Marketing Tool

October 5, 2009 By Leave a Comment

Hi Everyone

Here is a quick email marketing tool which will prevent your email address being harvested.

http://www.marketingcues.com/tools/antiSpamEmail.htm

I’ll do a fuller review very soon.

Cheers and Great Selling
Kurt

Filed Under: Business Strategy, Email Marketing Tagged With: , , , ,

” ‘Tis The Season To Be Jolly”

October 2, 2009 By Leave a Comment

Hi Everyone

Yes , ’tis the season to be jolly.

Or it will be soon.

It’s when people start to decide

what they…

wish to give for Christmas presents;

What they…

wish to do on this special day.

where they…

wish to celebrate the day.

and…

whom they wish to celebrate it with.

and above ALL…

it’s the time of year when people
start to get agitated, confused and stressed.

You see…

there are so many things to organise.

And it does get people down.

So , how can you help
your clients overcome these holiday stresses?

but before you think too much about that…

You too may be feeling the tension.

So, I thought I would put together something which
will HELP YOU help your clients.

I am tossing around a few ideas at the moment
and hopefully by early next week I’ll be able to give you the answer.

There you go – fear not about your festive marketing activities, I’ll have something for you next week which will help.

Cheers and Great Selling

Kurt
Australia’s Email Marketing Guru

PS:  It doesn’t matter if you have your own list of clients or not – by next week I’ll have it worked out how I can help you.

PPS: If you are ready to go with your festive season campaigns contact me and I’d be only too happy to offer my thoughts.

Filed Under: Business Strategy, Email Marketing Tagged With: , , , , , ,