Pete Godfrey, known as the Wizard of Words, endorses the use of Kurt Johansen for your email marketing campaigns.
Cheers and Great Selling
Kurt
“Pete Godfrey Endorses Email Marketer – Kurt Johansen”
November 29, 2009 By Leave a Comment
“400% Increase In Bookings”
November 27, 2009 By Leave a Comment
Sol Institute’s, Natasha Burfield talks about how she increased bookings by a massive 400%.
Cheers and Great Selling
Kurt
“Email Marketers Need Time To Learn”
November 27, 2009 By Leave a Comment
Hi Everyone
Email Marketing has a strange relationship in the world of advertising.
According to Datran Media 80.4% of corporations in the USA engaged in some form of Email Marketing in 2009.
Yet, I have discovered email marketing is best suited for smaller to medium businesses who have a unique personal relationship with their clients.
You see, email marketing is about letting you customers know what is going on in your business and how your products and services can help them.
It is also about informing your customers on how they can improve, enhance, strengthen their knowledge and skill in the common areas you share.
But…
Email Marketing is a gift which once learnt will serve you well.
Treat it like cooking.
Sure most people can put together some food to survive.
But only artistic, creative and resourceful people can whip us a delicacy.
Only those who have studied, immersed them self and practised can
cook up a storm.
Well, Email Marketing is very similar.
Learn, study and apply skills and you too can be at the forefront of this exciting marketing medium.
But if you don’t learn – you will join the list of poor cooks and marketers who need to eat out each night.
Cheers and Great Selling
Kurt
“This Is Dumb !”
November 17, 2009 By Leave a Comment
Hi Everyone
I have found companies and organisations segment their lists, dare I say it, TOO much.
They heavily dissect their databases into categories and try to target very finely who their messages are sent to.
Email Marketing IS NOT a media which requires infinite segments.
It is a media which is “Interruptive” in the life of the recipient
therefore…
your RELATIONSHIP with your list
and…
the way you interrupt them…
with your subject line, email header and copywriting will dictate your success.
Because…
Email Marketing serves only one of TWO purposes:
1. To build a relationship
or…
2. To make a sale.
Too many email marketers concentrate on always trying to make a sale.
This is DUMB.
The art of selling never changes, regardless of the media used or the sales person.
In sales – PEOPLE BUY FROM FRIENDS.
If are continually sending out SALES emails to your list you will damage your relationship with the recipient and maybe loose their friendship.
Think before you send your marketing email -
and answer this question…
‘Am I being DUMB?”
Cheers and Great Selling
Kurt
Email Mastery
“Only Two Reasons To Send Marketing Emails”
November 14, 2009 By Leave a Comment
Hi Everyone
All marketing emails should only serve one of two purposes.
- to build a relationship with your list;Â Â Â Â Â Â Â Â Â Â Â Â or
- to make a sale.
You must be very clear in your mind what the purpose of the email is to be before you send it.
For instance:
If you are sending emails to your list for the first time then it will necessary to build your relationship with them first.
If you have a strong relationship with your people and have a new product or service then sending a sale email would be accepted.
The right mixture is crucial for email marketing success.
Cheers and Great Selling
Kurt
Email Mastery
“Overcoming the ‘I don’t know what to get them problem.”
November 9, 2009 By Leave a Comment
Hi Everyone
The biggest problem my friends and family seem to have at Christmas time is the, “I don’t know what to get them!” problem.
You know the one.
“Oh, is Uncle Bob coming over for Christmas dinner this year?!”
“I don’t know what to get him !”
“Surely Aunt Maud isn’t coming to Christmas dinner after last years episode. Gee, she is just so hard to please.Â
I never know what to get her !”
We have all been there, haven’t we.
and…
So have most of your customers.
Ok, now here’s how you can help people overcome the
“I don’t know what to get them !” problem.
Instead of just letting people know what products and services you have; try to link them to a particular personality style.
ie. If you sell computer games, try sorting them into games which cater for various gamers. The new gamer, the once-a-year-gamer, the skilled gamer and give a briefing on each.
Ok, I hear you – the gamer will know what they want, so this is a bit dumb.
but…
it’s about…
the person buying the game.
HELP your customers choose the correct present this year.
Instead of saying we have wines on offer at discount prices, say something like,
” If Uncle Bob likes a big heavy red then I suggest these two varieties….”
“If your Aunt Maud likes sweet wines then the late harvested wines are the best for her. This is where the sugar content has evolved in the grape whilst still growing on the vine. We have these two on offer….”
The point I am raising here is Christmas time gives us an opportunity to expand our marketing and give more information to HELP our customers.
It is never the customers responsibility to know what you have on offer it’s the business owners responsibility to let their customers know everything about their products and services and how they can help them.
Plus…
Christmas is a time when people buy presents for others and they can get frustrated during this time.
Make it easy for them.
Your Action Plan is now to look at what you can write about your products and services and how you can not only help the end user but how you can help the BUYER.
Cheers and Great Selling
Kurt
Email Master Coach
“Here Are Five Reasons To Use Email Marketing”
November 5, 2009 By Leave a Comment
Here Are Five Reasons To Use Email Marketing
FACT: Figures from the Direct Marketing Association (DMA)
show email marketing has now overtaken direct mail
in terms of volume.
Here are FIVE reasons you should be using Email Marketing
in your business regardless of it’s size.
1. It’s personal
All emails should be personalised with the recipient’s
first name. Send emails with their first name
in the subject line and again at the start of the email.
It could be included again in the body of the email to
accentuate a point.
People love to read their name but this should be
limited maybe only once or twice depending on the
length of the email.
2. It’s quicker
Emails can be written, uploaded and sent whilst
you are still placing Direct Mail letters in their
envelopes.
If you have an urgent message to send out to your clients
you can do this very quickly with email.
plus…
If a competitor beats your latest price with an advert
in a paper or on radio etc. you can respond very
quickly with a counter offer to your valued clients.
No other medium allows us to do this with this speed
and accuracy.
3. It’s More affordable
No postage costs, no envelopes, no ink, and very little
labour is required for email campaigns.
This means your return on investment can be so
much higher.
Whether you are sending to 200 or 2000 the costs are
the same.
4. It’s measurable
Real statistics are so valuable with email campaigns.
You can discover quickly and easily who has opened your
emails, who clicked on a link, who read and acted
upon your email campaign.
This simply cannot be done with Direct Mail, Radio, TV,
Newspaper Ads with the same efficiency as email.
5. It helps build customer relationships
Email campaigns should not be only about ‘selling’
inform your customers about events, new and
exciting happenings which relate to them.
***************************************************
Remember it is all about them not you.
Used correctly email marketing is a the best and most
affordable way to keep in contact with your customers.
Use it wisely and will pay dividends.
Cheers and Great Selling
Kurt
Email Master Coach
‘Is Email Marketing Dead ?’
November 4, 2009 By Leave a Comment
Hi Everyone
“Is Email Marketing Dead ?”
I have read so many views and written so many replies on websites about this topic that I need to publish MY views.
First for me, email IS a marketing channel.
Let me explain…
Email is still the most cost effective and affordable means for a small business to get there products and services ‘marketed’.
Email Marketing is about the 1. The List; 2. The Relationship and 3. The Offer.
Let’s look at this more specifically.
If a Cafe collected email addresses they could let their patrons quickly and economically know that ANY coffee purchased today comes with a slice of delicious home made apple pie but today only.
If a video store had the email addresses of their clients they could let them know that all ‘NEW’ releases are $1 hire but tonight only.
If you need to fill a restaurant on a quiet night then a fabulous offer could be sent to email clients.
Email definitely has a place.
I have filled restaurants for clients, sold PVC Piping ($39,000 in 3 days) for a client who hasn’t sold any more than $500 ever in his previous marketing efforts using most marketing channels.
We just had over a 200% increase in bookings for a business breakfast for a client and they are ‘pumped’ by the result.
Email needs to be used wisely.
The stats I always read seem to refer to large corporations and massive businesses. They don’t relate to the most common of businesses, the small business.
Email used effectively is about contacting your mates, your friends and writing to them on a one-to-one basis.
So for me it is THE BEST media for small business. And in Australia around 67% of people are employed by a small business.
Email done correctly makes sense but make it personal.
The email should be written as if it is going to one person, written in the first person, including the person’s first name and this way it will be welcomed as a message from a friend in their in-boxes.
Simple rule in sales.  People BUY from friends.
Whilst some people may deplore email it could be because the message has not been written directly to them and the message probably contains nothing more than a message about the company sending it.
This is NOT the way to use email.
When you learn the steps from my book located in the top right hand side of this page you will discover the process which is making my clients and myself ‘friends and buyers’ in this wonderful world of email marketing.
If you are a large corporation you should be asking your marketing team what are we doing to become close to our customers. Why would someone buy from an email which is not sent personally to them but part of a massive mail out.
If you are in small business refuse to accept the notion email marketing is dead. It is alive and vibrant and the most cost effective way to get you message to your clients.
When you send out emails be their friend.
Cheers
Kurt Johansen
Email Master Coach
