Hi Everyone

All marketing emails should only serve one of two purposes.

1. to build a relationship with your list;             or
2. to make a sale.

You must be very clear in your mind what the purpose of the email is to be before you send it.

For instance:

If you are sending emails to your list for the first time then it will necessary to build your relationship with them first.

If you have a strong relationship with your people and have a new product or service then sending a sale email would be accepted.

The right mixture is crucial for email marketing success.

Cheers and Great Selling
Kurt
Email Mastery