Merry Christmas

Merry Christmas

Hi Everyone Thank you for following me this year. Merry Christmas to all. Cheers and Great Selling Kurt Email Mastery … [Read more...]

Email Marketing Spending To Rise In 2010

Email Marketing Spending To Rise In 2010

Hi Everyone Email marketing spending is due to rise in 2010, according to email research firm Silverpop. Read the full article by David Goetzel of Media Post underneath. Read the article here. Cheers and Great Selling Kurt … [Read more...]

“Email Marketing Statistics- How Much Is Good?”

“Email Marketing Statistics- How Much Is Good?”

Hi Everyone Over the past few months I have been working with new clients on their email marketing campaigns. I invariably get asked about open rates and read rates and "How much is good?" i.e. What percentages do other people get? Well it all depends really. What I find is over a period of say five email campaigns we can get a … [Read more...]

Personalise Your Email Marketing Subject Lines

Personalise Your Email Marketing Subject Lines

Hi Everyone One of the tips I give in my email marketing is to 'personalise' the Subject line of your email. Most people don't and it is strange for me to understand why not. It will increase your open rates. To make a point one email jumped right off my screen today. It read, Hi Kurt "Our Christmas Specials Are Waiting For … [Read more...]

Email Marketing Shouldn’t Be A Nightmare

Email Marketing Shouldn’t Be A Nightmare

Hi Everyone Email Marketing Shouldn't Be A Nightmare ! To learn email marketing you need to do a bit more then just send an email to a list. I mean it can be that simple but... if you wish real success you need to understand the intricacies of the media. You need to comprehend: * subject Lines; * personalisation; * … [Read more...]

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