Entries from December 2009

Merry Christmas

Date December 24, 2009

Thank you for following me this year.

Merry Christmas to all.

Email Marketing Spending To Rise In 2010

Date December 18, 2009

Email marketing spending is due to rise in 2010, according to email research firm Silverpop.

“Email Marketing Statistics- How Much Is Good?”

Date December 17, 2009

What I find is over a period of say five email campaigns we can get a fairly strong indicative response rate from a list.

Personalise Your Email Marketing Subject Lines

Date December 15, 2009

One of the tips I give in my email marketing is to ‘personalise’ the Subject line of your email.
It will increase your open rates.

Email Marketing Shouldn’t Be A Nightmare

Date December 10, 2009

If you wish real success you need to understand the intricacies of the media.

You need to comprehend:

* subject Lines;
* personalisation;
* content;
* segmentation;
* copywriting clicks;
* measurements and statistics and then

be able to ensure you don’t mess with the Spam Laws.