Hi Everyone
I hope you are having a wonderful festive break.
Here’s a very quick where I
let you know what’s in store in 2011.
Cheers and Great Selling
Kurt
Email Marketing – Are You Using Google Places ?
December 29, 2010 By Leave a Comment
Hi Everyone
Email Marketing is a great way to offer products and services to your database.
Here’s another: Google Places.
Cheers and Great Selling
Kurt
Email Marketing: It’s Time To Clean Your Lists
December 27, 2010 By Leave a Comment
Hi Everyone
As we enter into 2011, it’s time to clean your email lists and correspond with only those who are happy to receive your messages.
Most of the cleaning of a list would come from deleting those undeliverable addresses.
Cleaning may also come from people who have never opened one of your emails.
It doesn’t matter how many people are on your lists it’s whether you engage them which is important.
Also…
Poor email lists pollute your statistics.
So before you email in 2011, make sure you start with a ‘CLEAN LIST’.
When you do you will see much brighter statistics in 2011.
Cheers and Great Selling
Kurt
Email Marketing: “My Top 4 Products of 2010″
December 21, 2010 By Leave a Comment
Hi Everyone
Start 2011 off with a BANG.
While many businesses tend to go into the ‘Great Australian Shutdown’
about this time of year, it becomes a fantastic opportunity for you to
get thinking about how to hit the ground running in 2011.
And I’d like to help.
During 2010 I tried many products and services and
here are my Top 4.
When used as prescribed any one of these products will bring you
more success in 2011 than you had this year.
And wouldn’t that be a delight.
These products are not in order, they are in a logical sequence
to me. And yes, a couple of them may offer me a reward if you
choose to use them but that is not the reason I am recommending them.
I am recommending them because they deliver great value.
Product Recommendation One:
Pete Godfrey’s – Emotional Ad Writing and Marketing Newsletter.
Grab a 12 month subscription for $347.00. http://www.emotionaladwritingletter.com/
PLUS…ADDED BONUSES
Pete is offering everyone who takes out a 12 month subscription
to his monthly newsletter a whopping $2283.00 worth of bonuses;
plus a copy of his Emotional Ad Writing System valued
at $997 for free. That’s a total of $3280.00 FREE.
But you must hurry Pete’s offer expires Thursday 30th December 2010.
Pete Godfrey’s teachings are a must for anyone serious about getting
the right words on page to persuade and convince your customers
to buy.
Grab it here: http://www.emotionaladwritingletter.com/
Product Recommendation Two:
Once you know how to write your sales letters and ads; you will need an email marketing system to send them out with.
The program I use, trust and recommend to all my clients is SMART EMAIL. http://budurl.com/SmartEmailSystem
Plus as an added bonus which I include.
If you sign up for Smart Email I will personally help and guide
you in how to use the system. Total value of this deal is $597.00
With Smart Email you will not be left on your own to work it out.
I am only an email or a phone call away.
You can take a look at Smart Email here: http://budurl.com/SmartEmailSystem
Product Recommendation Three:
Once you have learnt the art of copywriting and have the
technical side covered to send out your emails you can then
move onto learning more visual techniques of marketing.
My good friends Pam and Steve Brossman are the leaders in
Video Marketing in Australia.
Their training in this field is professional and top shelf.
They have put together a fabulous Video Marketing Course which is
jammed packed full of info, helpful ideas and HOW TO’s.
Their Fast Video Results course http://budurl.com/EmailVideoProfits
is so amazing you will be shedding that old cocoon of 2010 and
metamorphosing into a beautiful marketing butterfly.
I undertook this course in 2010 and was gobsmacked on how they divulged
and shared secrets which most marketers would vehemently shield.
The video marketing course is self-paced which allows you to
download all lessons and also allows you to complete in your time
over and over again if you need.
They are also only an email away to help.
Take a look at Pam and Steve Brossman’s Fast Video Results course
here: http://budurl.com/EmailVideoProfits
Product Recommendation Four:
This last product takes a different slant from external marketing like the
first three products.
This product deals with the internal policies and procedures to help you
manage staff and legislations.
Ingrid Cliff of Heart Harmony has produced a remarkable quick, easy-
how-to guide of Human Resource Templates. http://budurl.com/hrmanual
It is kept up to date with the latest laws on Human Resource Management and is an absolute must have for any business person.
The comprehensive employee handbook contains templates which are simply customisable for your company.
In less than 30 minutes you will have easy to understand and up-to-date
People Management Policies and Procedures covering everything from hiring through to termination.
And soon to be added will be the new Paternity Laws of which all owners of
this manual will be given the latest updates for free.
Ingrid includes a massive $720.00 worth of bonuses.
So there you go ,these are my 4 Top Products of 2010.
1. Pete Godfrey’s Emotional Ad Writing and Marketing Newsletter Pack:
http://www.emotionaladwritingletter.com/
2. Smart Email – The Email Sending Program I thoroughly recommend:
http://budurl.com/SmartEmailSystem
3. Pam and Steve Brossman’s Fast Video Marketing Course:
http://budurl.com/EmailVideoProfits
4. Ingrid Cliff’s HR Manual containing customisable policy & procedure templates:
http://budurl.com/hrmanual
All of these have the POWER to help you catapult to lofty heights in 2011.
Cheers and Great Selling
Kurt
Email Marketing: Take A Look At This Great Subject Line
December 14, 2010 By 2 Comments
Hi Everyone
For years I have been shouting from the rooftops about segmenting your customer lists.
This enables you to send specific messages direct to them.
Another way to segment is inside your email message.
That is to create specific content for a specific demographic of people but send your email message to everyone.
Take a look at Kaboodle’s latest email subject line:
“24 Awesome Gifts for Teens”
This leaves the recipient in no doubt of what the email content contains.
The first paragraph of the email then read:
| This Week’s Hot Picks | |
 |
|
| This holiday season, there’s no need to stress over what to get the teenagers in your life—Kaboodle’s gift guide has awesome ideas for all ages. Whether you’re shopping for a budding fashionista, a music lover, or a fan of the latest gadgets, there’s something for everyone. Take a peek at 24 of our favorite gifts below and browse our entire gift guide for fab ideas for everyone on your list. |
Can you see how they have used segmentation beautifully here.
The subject line and content are very specific.
If you are in the market to buy a present this Christmas for a teenager then here is the perfect email to check out.
Brilliant isn’t it.
And…
The best part of this email is, it did contain 24 Awesome Gifts For Teens, including pictures and url links.
Great email, great strategy and great connection with their list.
Cheers and Great Selling
Kurt
PS: What can you do to copy this tactic?
Email Marketing: Oh Gosh, There’s Only 12 Buying Days To Go
December 13, 2010 By Leave a Comment
Hi Everyone
Over the past couple of weeks I have been busy putting together
Christmas campaigns for clients and today realised Christmas is
approaching faster than a speeding bullet.
Oh Gosh, There’s Only 12 Buying Days To Go.
And did you know…
The majority of your customers need help to buy presents.
Sure; some may have already done their Christmas shopping
but…many would not have
and…
there is always ‘that relative’ who is proving to be a ‘headache’
NO NIGHTMARE to buy for.
So what can you do about this.
The major thing to do is to start looking at your lists and
deciding what products and services you can offer them.
Try to think, “What would make it easier for the customer
to buy?”
i.e. You could offer products and services by price.
“These products priced at:
* Less than $20;
* Between $20 and $50;
* Over $50;
* Over $100.”
This way your customers can decide quickly where to focus their attention.
You could offer your products and services by number.
* Grab one of these and get another one free.
* Buy 4 get the fifth one free.
You could offer your products and services with ‘complimentary’ gift wrapping.
You could offer your products and services with free delivery. This is a major
decider for those people who research and buy on-line.
And one of the best I have seen was this one.
They offered a set of three coupons which they sent to all their customers
via email – in one mail-out:
* Coupon 1 – 10% Off (with an expiry date) and if it is used;
* Coupon 2 – 12% Off (with an expiry date) and if it is used;
* Coupon 3 – 15% Off (with an expiry date).
The best though was the company telling everyone these offers are
only for their email subscribers and the offer IS NOT available unless
people were already on their list.
How’s that for exclusivity and what we call ‘the take-away offer’.
They openly told many previous customers you are not getting this deal !
I have no doubt they have made additional sales as people took advantage
of the coupon email offer.
I also have no doubt they received additional sign-ups to their email lists
as people would not wish to miss out on the next wave of offers.
So, now it’s your turn.
What are you going to put together for you customers?
I recommend you send an email this Wednesday 15th (that leaves you
tomorrow to put your thinking cap on) and again on Friday 17th.
You should then be able to send three emails out the following week.
All in all; there is still time to send out 5 emails before Christmas.
Cheers and Great Selling
Kurt
Email Marketing – Beware About Emailing Frequency
December 11, 2010 By Leave a Comment
Hi Everyone
A question I am continually asked is, “How often should I email my clients?”
The answer is a resounding, “It depends.”
Because…
It does.
All client lists and relationships are different.
But let me help you with a more strategic answer here.
To suddenly increase the frequency of emails to attract short-term sales could be counter productive.
Create a yearly email marketing strategy.
However, in saying this…
Christmas time brings up an ideal opportunity to increase email frequency.
Why?
Because people are looking to spend money somewhere on someone.
So why shouldn’t it be with you?
There are 10 shopping days left for Christmas. Create an email marketing plan to send out a minimum of 5 emails during this time offering a fabulous deal on your products or services.
You will be so glad you did.
Plus…
They will be used to seeing you in their inbox which means you have created an awareness with them to send emails more frequently next year.
Cheers and Great Selling
Kurt
Email Marketing – Can You Use Any Of These Tactics?
December 1, 2010 By Leave a Comment
Hi Everyone
Can You Use Any Of These Tactics?
Each year retailers are looking at different ways to capture sales.
And because your business sells products and services,
you should take a look at this too.
As an example each year I offer my 5 x 5 x 5.5 Christmas Promotion.
It’s where 5 businesses get to work with me on an email campaign for
them to send 5 emails for $550.
Simple Really.
Well this year I was oversubscribed with an additional 433.33% of people
wanting to come on board compared to last year.
I had to turn down many clients.
This could have been because people were waiting for the promotion again or
because they were ready to run their very own Christmas Promotion.
Whatever the reason…
Statistics don’t lie.
So what can you do to engage your customers to buy?
What can you do to entice them to give their Christmas Dollars to you?
Which gets me back to the topic of this email.
In America, retailers are now using their traditional Thanksgiving Holiday
Season to drive sales.
You see…
Thanksgiving is always celebrated on the fourth Thursday in November which has allowed retailers to use this time to announce the commencement of Christmas Shopping.
But what is interesting is…
As well as marking the start of Christmas Sales, clever marketers are driving
sales on the Friday and Monday following Thanksgiving (Thursday).
These days are known as Black Friday and Cyber Monday respectively and I am going to provide you with more tactics in a report on how they are used to make sales and profits in my next email to those who have downloaded my “7 Killer Tips Book” over to the right.
Plus…
if you download this report coming you way – you will be able to discover
how I can still help you with your email marketing this Christmas.
But first…
take a look at these offers retailers are using on Black Friday and
Cyber Monday and determine how you could adopt them in your business.
There are offers ranging from $25 off.
to offers ranging from Free Shipping.
The tactics behind these offers via email are worth dissecting
and studying and that is what I will do in my Free Report coming
your way soon.
Inside it I will discuss their offers.
Do their offers really matter?
That’s what I am going to reveal in my Free Report coming soon.
Contact me if you would like a copy.
In the meantime take another look at these offers and see if you
could adopt something similar in your business.
Cheers and Great Selling
Kurt
Email Marketing: This is the Email Marketing Software I Recommend.
November 24, 2010 By Leave a Comment
Hi Everyone
I am pleased to recommend to you Smart Email.
Smart Email
Smart Email is THE software I recommend to all my clients and associates because of its:
• ease of use;
• accessibility, no matter where you are;
• storage of unlimited contacts names, addresses and information;
• ability to create customised templates, forms and messages;
• autoresponder capabilities enabling you to send emails
even whilst you are asleep;
• ability to create customer surveys; and
• real-time statistics;
PLUS…
it’s one of the most affordable and cost effective programs on the market.
Smart Email is the complete comprehensive email marketing software for you.
And…
everyone who becomes my client will be personally instructed and trained
on how to use Smart Email by me. This training can be for up to two hours (valued at $597).
Email Marketing is the best and most affordable way to keep in contact
with your customers and I thoroughly recommend Smart Email to help
do this for you.
Cheers and Great Selling
Kurt
