Hi Everyone

“Yesterday’s Post Raised A Few Questions From People”

And rightfully so. It’s sometimes a bit too much to get your head around.

I have listed a few questions below because you may have also
thought of these.

But before I answer them, I am suggesting you should be contacting
your clients regularly.

And with Easter coming up, it’s a good time to start.

This can be done via the phone, mail-outs, brochures, flyers which ever way
you like.  It doesn’t really matter.

Easter just offers a fantastic time to be proactive.

What I have been specialising in the last few years is contacting people
via Email.

Why?

Because Email is the most cost effective, trackable, easily transmitted
form of marketing available.  And you can do it too.

Plus…

Most people have an email address.

This has led me to being most proficient in this niche and I can help
you too.

Will Smith, the American actor, said in an inter-view.
“Talent is what you are born with”.  “Skill is what you study, educate,
practice, and refine.”  “I am successful because I study when everyone
else is asleep.”  It’s my SKILL which makes me better, not my talent !”

The years I have put into email marketing has elevated me
beyond the talent level.

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Ok, here are answers to some burning questions which were sent to me.

Q:  Although I am in business I don’t have a list of clients let alone
their email addresses.  What should I do?

A.  There is an old saying in marketing that says “The money is in the LIST.”
This is only partially right.  The money is in:

The List;
The Relationship with your list;
The Offer you are making to them.
If you don’t have a list; get about building one NOW.

Create a reason why people need to sign up. It could be to join your
VIP Club, Birthday Club, Exclusive Membership Club – it doesn’t matter.

People will sign up if they know there is something for them.

When I was in Retail, I had forms on my counter which invited people
to sign up to my free membership club.

Within 48 hours I would send them a letter offering them $50 off a purchase
which had a time limit of 21 days attached to it. (Most sales were $400 +)

They also received 10% off all sales for being a member.

Before you go all – “I’m not giving away $50 or 10%” – what can
you afford to give away?  Give away some profit at the start
of your relationship to build/create a customer for life.

i.e You need to know what the life-time value of a new customer is.
Or in other words, how much money are they likely to sp.end with
you over their lifetime.  Now can you afford to give away a little?

Before long you will build up your list.

But you must never stop.

It doesn’t matter if you are in retail, car sales, restaurants, cafes, or
any business – having the ability to let people know about your
upcoming events will lead to more sales and more profits.

Q. I’m not sure how people will view me if I send an email?

A.  To be blunt – Get over yourself.  It’s about sending a legitimate
marketing message to people who are interested. Sales is a g.ame where
people buy from friends.  If you form the relationship I mentioned above
you will be fine.

Q. What about the Spam Laws etc.?

A.  Now this is an area I am most conversant.  You are allowed to
do many things and I will ensure I hold your hand along the way.
Francis Bacon once said, “Knowledge is Power”  He was wrong.
“Acting on Knowledge is Power”  I know the Spam Act back to front
and I will ensure we are both playing within the rules.

Q.  Ok, I am ready to go, I think.  What happens now?

A.  We talk.  Yes, just some plain old conversing over the phone
where we discuss what marketing you could put in place for Easter.
I develop a series of emails to send in a campaign for you and
I even put it together, load up your list and give you statistics.
It’s that simple.

Q. Do you guarantee results.

A. I guarantee I will put as much emphasis into your campaign as mine.
Results are a little tricky.  It will depend on your List, your Relationship
And the Offer you are willing to make.
I do guarantee you get my undivided attention and ability to work with
me; not one of my staff.

Q.  If I go ahead and like what has happened.  What then?

A.  Well, the ability to become one of my personal clients is on offer.
But I must warn you I do not take everyone on.  I need to like you, as
we are going to get to work with each other on more of a personal basis.
Why? Because I need to get inside your head and grab out those gold nuggets
in your business which you have.

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So there you go, my offer of 5 emails for $550 is on offer
for the next three businesses (2 were snapped up yesterday).

Contact me NOW to begin your Easter email campaigns.

Cheers and Great Selling
Kurt
Email Marketing