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Email Marketing and Mother’s Day

April 26, 2010 By Leave a Comment

Hi Everyone

The next big day in the sales calendar is Mother’s Day.

It’s a day when we rejoice and bless who and what this wonderful person has been.

Or…

is in our lives.

Now I know some people may not wish to acknowledge their mother and for them I respect that.

For others though they take this day most seriously and ponder what remarkable rewards they can provide their mother on her special day.

These rewards are sometimes reliving cherished memories, sometimes they are about creating new ones.

Whatever they are…

They do require a certain amount of thinking, processing, organising, collaborating and implementing.

So here is where you can help your clients.

Why not offer some suggestions on the benefits your products and services are to ‘Mothers’.

Look at your vast supply of products and services and start identifying how they can give your clients’ Mother a very, very exhilarating experience.

And…

Then let them know.

It will make your clients task of discovering how to make their mother feel wonderful on the day easier and it may build a stronger relationship with your clients too.

So, this Mother’s day bring some love and joy to the world by letting people know the benefits your products and services can bring to them.

Now, if you have been following me, you will know there is still an opportunity to send out three emails to your list.

One should be this week, you will be able to send one next week and then the week after Mother’s Day another opportunity avails itself.

So, get your thinking caps on and start looking at specific products and services you have which can be turned into a Mother’s Day reward.

Cheers and Great Selling
Kurt

Filed Under: Business Strategy, Email Marketing

When Email Marketing Meets Mother’s Day

April 17, 2010 By Leave a Comment

Hi Everyone

Are You Prepared For Mother’s Day?”

Gosh, you have just got over Valentines Day, Easter and now you need to get ready for Mother’s Day.

but you shouldn’t despair…

No…

you should be grateful these consumer days exist because it gives you time to plan and help your clients.

Let me explain…

These special days allow you to promote your products and services to help your clients. Do you see I said ‘help them’ and not sell to them. Your products and services should be aimed at helping people.

It’s really that simple. So let’s see what you can do?

Firstly, you need to plan your marketing to finish on Mother’s Day or the week after it.

In Australia, Mother’s Day falls on the second Sunday in May (9th May in 2010) – Let’s call this your “Email Marketing Campaign Finish Day.”

then…

You need to work backwards, weekly, and decide how many emails you may wish to send before the Campaign Finish Day.

I like to commit to at least a minimum of a four – five week campaign.

For example…

If your Campaign Finish Day is the 9th of May (Mother’s Day), then you have the week’s commencing Monday 3rd May, 26 April, 19th April to send emails.

If you wish a four week campaign, like me, then you use the week after Mother’s day as a strategic move. i.e Last chance to grab your xxxxxxxxx – we must close this offer down Friday 14th May.

By using this timetable you can extend the sales period to the week after the Email Marketing Campaign Finish Day.

Confusing? Let me help.

If you wish to send one email per week the schedule would look like:

  • Email One – send week commencing – 19th April;
  • Email Two – send week commencing – 26th April;
  • Email Three- send week commencing – 3rd May;
  • Email Four – send week commencing – 10th May.

All of these emails are to be centred around the theme, Mother’s Day.

So, what have you to offer your clients for Mother’s Day ???

Get to it and start planning NOW.

If you leave it until the last moment it will be too late.

Cheers and Great Selling
Kurt

Filed Under: Business Strategy, Email Marketing Tagged With: , , , , , , , , , , ,

Easter Is Over – So What is Next?

April 11, 2010 By Leave a Comment

Hi Everyone

For the email marketer, Easter is over, so what is next in-line.

It doesn’t need to be a certain event, though these critical times in the consumer spending habits work well – it could just be about letting people know what more you can do for them.

For instance…

what problems or concerns have you solved for a customer lately.  What good deed have you done which would benefit other people.

Let me explain…

Last week I was interviewed by Master Interviewer West Loh.  http://www.westloh.com .  West has interviewed some of the greats in the business/entrepreneurial world like: Bob Ansett, Brian Sher, Noah St Johns, Yaro Starak, Rowena McEvoy.  Now some of these names may not be known to you but I can assure you they are all very very successful people in their fields.

During West’s interview it was obvious I was dealing with a thorough professional who did his research, knew my topic and was prepared to ask me the toughest questions.  At the end of the 50 minutes both West ad I now have a interview which can help his business and mine.  We can turn this into a product and make it available for our clients.

The point I am making here is don’t just rely on your old fashioned selling ways.  Look at doing something different for your clients and help them solve them problems.

If you wish to contact West to see if he would interview you then go to his website at http://www.westloh.com and contact him.  Now these interviews are not free.  West will explain this to you.  Treat it as an investment in which you can reveal your products and services more extensively to your clients in a different media.

We need to be proactive in our marketing, we need to stay on the front foot and continue to push the boundaries and do things our competitors don’t.

But above all we need to help our clients.  My interview with West Loh does that.

What could you do to help your clients ???

Cheers and Great Selling
Kurt
Email Mastery

Filed Under: Business Strategy, Email Marketing Tagged With: , , , , , , ,