With so many emails now being read via mobile phones it will make it easy for recipients to action the way you wish.

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Should we be worried about whether a person reads their emails via a Mobile (Smart) Phone or not?

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Do your customers read their emails first or do they dive into Facebook to find out the latest overnight ‘goss’?

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People who begin their day by checking emails are most likely to
continue to do it during the day and are susceptible to on-line offers;
specials and deals which may land in their in-box.

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Because…

Email Marketing is quite different.

Email Marketing is sending out a message to one or many people, written in the first person and is often an expected and welcomed interlude in the intended recipient’s day.

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How is your Email Marketing going or are you guilty of “Shotgun Marketing”?

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Why did we both do this…WELL…

Because…

The promos and sales on offer grabbed our attention and reached us
at the right time.

Now, there isn’t really anything startling here.

Except…

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Many companies like Foxtel and major car manufacturers crticially understand the importance of this time of the year and embark on major marketing campaigns.

So what does this have to do with you and email marketing?

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In Australia, we are about to enter a crucial marketing and advertising period which is known as the “End of the Financial Year.” This is where companies like to throw out specials and have end of financial year sales. What can you do to join them?

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