Hi Everyone

Email Marketing and the End of the Financial Year, in Australia, go hand in hand.

You see, many companies like Foxtel and  major car manufacturers crticially understand the importance of this time of the year and embark on major marketing campaigns.

So what does this have to do with you and email marketing?

Well, everything.

Let me explain…

When major marketing campaigns are undertaken they normally engage the media of T.V. and Radio.  For many small to medium businesses these media are generally not cost effective.  Or in other words, too expensive for the return they may give.

But this is where email marketing can be deployed.  Email Marketing is a most cost effective way to get your marketing messages out to your clients.

You can use the same themes, same styles as the major company campaigns but massage them to your market.

For instance…

Foxtel has now for two years used the End of The Financial Year to introduce a sales campaign.  They call it by the acronym “EOFYS”, and sing a cheery tune about “Happy EOFYS”.  The MD reported sales increased dramatically when they started the marketing campaign last year so they decided to redeploy it this year.

Major car companies market the “End Of The Financial Year” to discount current models in recognition they are about to release a newer version.  Often these current models have a reduced priced plus include previously paid for accessories.  This method of marketing obtains  instant cashflow and reduces stock which needs to be moved.

So, what could you do.

How can you use the EOFYS to engage your customers?

How can you accessorise your products and services to tantalise your clients into action.  Action to buy or to use?

Marketing is a MUST for all business.  Most business owners often struggle though on how to do it.

The simplest method is to look what’s happenning around in the market place.

Then…

ACT !

Yes, ACT.

Look to see what the big players are doing and piggy back off their marketing.  Of course you will need to massge the message to suit your clients but piggy back off them all the same.

Cheers and Great Selling
Kurt