2010 August

Email Marketing – Father’s Day

August 31, 2010 By Kurt Leave a Comment

Have You Remembered Father’s Day ?

Hi Everyone

I don’t mean remember your Father in particular (although it
would be lovely to), I mean Father’s Day.

Let me explain…

The latest retail statistics tell us poor ol’ Dads have, on
average, $10 less spent on them than Mothers on Mother’s Day.

$10 LESS ON DADS… SACRILEGE !!!

So, to help the poor old Dad’s out there, why don’t you extend
your sales for Father’s Day to Father’s WEEK.

What I mean is; offer your Father’s Day Specials for the entire
week – ending Friday 10th September.

This way Dad’s may be able to have that $10 less than the Mum’s
come his way.

Whatever, you have to offer as a Father’s Day Gift – lengthen the
sale period by 5 days. It may help you SELL MORE too.

If you haven’t informed your clients about Father’s Day then
by extending the sale period by a week will also give you extra time
to do it.

Makes sense doesn’t it.

My team and I are here if you need.

I have a great package available for $197 to send out a
campaign for you.

All you have to do is contact me NOW.

Cheers and Great Selling

Kurt
Email Marketing Strategist

PS: For those people lucky enough to still have your Father with
you than have a wonderful Sunday.

PPS: For those people whose Father is no longer with them I hope
the memories on Sunday are flushed with fond ones.

Filed Under: Business Strategy, Email Marketing Tagged With: business, email, Email Marketing, email marketing tips, emails, Fathers Day, Fathers Day Gifts, Fathers Day Ideas, Internet marketing, Johansen, Kurt, Kurt Johansen

Email Marketing – E-mails For Profit

August 21, 2010 By Kurt Leave a Comment

Hi Everyone

Get video into your email.

Here is what you can do in only minutes and it’s free.

Cheers and Great Selling
Kurt

Filed Under: Business Strategy, Email Marketing

Email Marketing – An Act Or An Art ?

August 17, 2010 By Kurt Leave a Comment

Hi Everyone

Is email marketing an ACT or an ART ?

Let me explain…

People today want the quick fix, the magic pill, the immediate solution.

They wish to be the CEO before they have learned the business, learned the environment AND served their apprenticeship.

It’s Ok to dream and it’s Ok to desire but it’s not OK to believe you deserve the right to the Excecutive Bathroom without first completing a solid learning process and proving you can continually produce the outcomes needed.

Email Marketing is very much like this too.

I see over and over again people who profess to be email marketing experts because they send an email out once in awhile. They believe they know the game and emailing is easy.

But…

Whilst the ACT of EMAILING is easy the ART of EMAILING is not.

Email Marketing, whilst not an exact science, has many proven formulas to help you succeed. It has an underlying tone and purpose which can take years to learn.

Years to learn by looking at results, looking at open rates, looking at click-through rates, looking at unsubscribe rates, looking at statistics during different times of the week.

Sure, you can send out an email and stumble upon success. Gees many marketers do.

But by recording results, deciphering the wins and losses and by massaging your messages, you can hit a winner more times than not.

So, the clear message from this post is to take time to construct email marketing campaigns which will resonate with your audience.

Construct your emails to proven formulas which will help, assist and increase your open and response rates.

Create messages which will HELP your client.

Don’t take this medium lightly. If you do, you are not caring for your recipients and they will see this.

Gosh it is an exciting time for email marketers – but only if you are keeping up with the latest trends, technology and changing environment.

Email marketing is evolving. Are you staying up with the advancement?

More and more people today read their emails via Smart Phones. This gives them the ability to access programs like YouTube at their fingertips. This in turn gives the email marketer the ability to gain further trust with the recipient by creating videos in the marketing.

If you are not sure how to go about all this then let me know. My team and I are up with the latest trends and we can help you climb the email marketing success ladder too.

So remember; Email Marketing is an ART not an ACT and with the right help and guidance you too can benefit with greater customer relationships and sales.

My team and I are here if you need.

Cheers and Great Selling
Kurt