Hi Everyone

Email Marketing’s biggest asset is also it’s biggest enemy.

Let me explain…

It’s very affordable and cost effective to email.   Most people have an email address so it becomes very easy for anyone to send an email.

And this is where the problem could lye for legitimate email marketers.        i.e. Getting their message recognised through all the clutter in a person’s in-box.

Most businesses or people do not understand that email marketing is a science which takes testing, testing and more testing to discover what works best.

There are many things which could be tested too.

Like…

The subject lines, the headers in an email.  Images are also useful additions to an email.

Then you need to consider if you should send a short email or a long email and never discount the method of sending emails.

By this I mean emails should be sent in both HTML and Text versions. Allow the recipient to decide which format they would like to view them in.

With all emails you should also have sound content which is related to the reader and ensure you include a call to action.  Never let the reader wondering what they should do next.

The final part of any email marketing campaign should include your ‘signature’ including links and make sure you also include at least two PS’s.

Email Marketing is affordable and this allows most people to undertake it.

But…

Learn the tips, learn the ways, methods to ensure you get your messages read and become a sought after email marketer to your clients.

Yes, the biggest asset is its affordability so this makes it also  its biggest enemy.

Learn how to email market effectively and you will be soon recognised as a legitimate whiz where your clients will appreciate your messages.

Cheers and Great Selling
Kurt