Hi Everyone I have been in some interesting discussions recently over whether to send out marketing emails in HTML or TEXT. It seems the big push these days, coming from the Internet Marketers, is to send in TEXT. The reason behind this would be deliverability. By sending out emails in TEXT format the belief is you have a greater chance … [Read more...]
Email Marketing: I dont know what to say.

Hi Everyone I had a client tell me, "I know I should be contacting my customers but I don't know what to say." "I am a retailer, not a marketer." I looked at her puzzled and replied, "Aren't you both?" You see it's not about being one or the other. It's about having an ongoing conversation with your customers to enable them to … [Read more...]
Email Marketing: You are allowed to contact existing clients.
HI Everyone There are no restrictions against a company emailing its existing customers or anyone who has inquired about its products or services, even if these individuals have not given permission, as these messages are classified as "relationship" messages under the CAN-SPAM Act. 15 U.S.C. § 7702(17) (iii) to provide—(I) notification … [Read more...]



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