“I Was Asked Yesterday What Do I Actually Do For A Living”
And It Took Me By Surprise
so much of a surprise that as a Very Merry Christmas present from me;
when you read this email and grasp it contents you will receive a valuable
marketing and sales template.
Read, Digest and Enjoy !
Hi Everyone
This person surprised me with this question because they have been receiving my emails over the past 18 months and had even replied to me at times with,
“I love getting your emails Kurt, they brighten up my day.”
These are terrific emails for me to receive but this person must have some bad workdays – don’t you think.
Then the words of P.T. Barnum began ringing in my ears.
And I “quote”:
“Your object in advertising is to make the public understand what you have
got to sell, and if you have not the pluck to keep advertising, until you have
imparted that information, all the money you have spent is lost.”
P. T. Barnum 1880
“Unquote”
Well, I am going to indulge in this email.
and…
Yes, there is a line here as many may well say I do this all the time !
because…
I may not have “made the public understand what I have got to sell”
But…
I am going to provide you with a copy of an email I sent to a prospective client.
I have taken out the ‘confidentiality parts
It’s my ” Christmas Present” to you – Merry Christmas.
Read it , Digest it and Use It In Your Business !
Email Sent To A Client:
Hi ………….
It’s Kurt Johansen. (Referee’s name) ………. from (Referee’s business) …………, introduced us yesterday.
I am confirming us getting together on Monday at 10.00 am.
As asked, I am including a spiel on who I am and what I do.
More specifically this email contains:
- My introduction. It’s my ‘elevator pitch’, not too personal in an email but it gets the appoint across;
- What we do;
- How ABC can benefit from this;
- An additional Massive benefit for ABC; and
- The Fees;
- The No Risk Guarantee; and
- The conclusion.
Let’s start:
1. Introduction:
My name is Kurt Johansen. I am known internationally as Australia’s Leading Email Marketing Strategist.
I teach business people world-wide a step-by-step process to get their marketing
emails opened, read and acted upon.
It has worked for me and many others and if you learn it and use it as described there
is a good chance it will work for you too.
If you would like a free book valued at $29.95 titled “7 Killer Tips To Get Your Emails Read” explaining my system simply go to www.kurtjohansen.com and register your details.
A copy will be sent direct to your in-box, free of charge.
Google my name, Kurt Johansen, and you will find me in the number one spot against 1.6 million competing pages. Often I appear on the first page of Google up to 5 times.
This is because of the expertise I have in marketing. My personal website
www.kurtjohansen.com is actively read by followers around the world.
2. What We Do
As a business coach I have continually heard business people tell me they suffer from
one or more of these frustrations.
- I don’t market to existing customers;
- Besides it costs too much to market;
- I don’t have the time to market;
- I’m a ….. not a marketer.
Business people concentrate so much in their business they neglect to work on the marketing of their business.
And…
the growth, expansion and maintenance of a business is in the marketing.
Marketing used effectively attracts people to continually return to a business
and not go to competitors.
So, although I provide all the tips and methods how to use email marketing profitably for a business in my book, most people do not ACT upon the information.
They are not alone and it is not their fault – it’s just a reality of business.
What we specifically do is to help conduct and maintain email marketing campaigns for our clients to bring in cash splurges they would not have had.
This is done by using our unique software which allows clients to maintain unlimited customers in unlimited databases. These databases can be segmented into different areas of a business so we can match the marketing message direct to the correct customer.
We call this “Email Mastery” and it’s about sending the right message to the right person at the right time.
We can also add ‘a name capture box’ on a business’ website so new people
can sign up for a ‘VIP Club’ or ‘Birthday Club’ depending on the needs of the client.
In your instance it could be a box on ABC Outlets web-sites which says:
“Join the ABC VIP CLUB here”
Marketing messages can then be sent to these customer which contain specific messages or offers.
Three elements exist to make sure email marketing works:
1. The List of names;
2. The Relationship a business has with their list;
3. The Offer being made at the time.
We then systematically and strategically keep the customers up to date and
informed about events which are happening in our client’s businesses.
3. How Can ABC Benefit From This?
Depending on your existing marketing methods, email marketing is a powerful addition or simply a huge godsend to enable a message to reach your customers quickly, easily and cost effectively to bring in more profits – profits you would not have had.
Messages can be sent on a daily, weekly, fortnightly basis, depending on your requirements.
Messages can also be sent to a certain type of client if you do not wish to send to everyone.
Messages generally contain fabulous offers to attract your customer into the outlet.
It could be to gain more clients on a less-patronage item, it could be to introduce a
weekly supplier special. It could even be to offer a free birthday offer.
(Customer’s name), I am not informed of your specific marketing methods or campaigns, although I do see the ABC ads in print, TV etc. so I won’t go into specific marketing messages but we have strategies and methods to assist your particular type of business.
And yes, we have clients using our Email Marketing system which are clients of ABC now.
ABC can specifically benefit using email marketing by using our unique web-based software system, and utilising our comprehensive marketing strategies (client’s pay us $5,000 a quarter to benefit from these) to bring in extra sales, profits and customers.
The way to conduct email marketing is by utilising the list, building a relationship with your list and offering insatiable deals customers will jump at and come rushing through your doors with oodles of cash.
4. A massive benefit for ABC is:
We are able to inform you which customers opened and read your emails and what time of the day they did.
This is a unique service we provide.
Most of your outlets would not have lists at this stage and hence missing out on enormous sales and profits to both them and ABC.
This is another major reason to engage us so we can show them and you how to obtain a list quickly to help more money flow to you both.
It is often said in marketing – the MONEY is in the list.
5. Fees
Two specific fees exist to include email marketing inside ABC.
1. The cost of creating ABC’s unique email marketing platform containing unlimited names and lists;
2. The cost of regular email campaigns being forwarded direct to your outlet’s and
their customer’s inbox.
On Monday I would like to take your through a PowerPoint slide on our system, and
discuss fees in person.
More importantly to explain exactly what is being offered and the huge potential upswing in profits which our email marketing system and strategies can bring to ABC and it’s members.
6. No Risk Guarantee
Our system also comes with our guarantee which I will explain on Monday.
PLUS
I am happy to add an extra one in for you.
This will be MY PERSONAL EXTRA GUARANTEE:
7. Conclusion
When compared with other forms of marketing -Brochures, TV, Radio, Messenger, Advertiser; email marketing is by far the most economical and very quick ‘message to market’ marketing which can be done.
My company ‘Johansen International’ is a specialist in this field.
(Customers Name), I am pleased to be able to show you the system.
We will need about 60 minutes.
I thought I would also bring along ……. (see if you can take along a customer to act as a referee/testimonial).
He/She is the (company title..) at (company name) and is conversant with the system and how it can benefit ABC best.
If you would like any further information before Monday, then please give me a buzz or email.
(Customers Name), I am looking forward to having a sound and solid working
relationship with you.
Cheers
Kurt
Kurt Johansen
Johansen International
Direct: 0412 94 77 33
Grab my new book “7 Killer Tips To Get Your Emails Read” at
http://www.kurtjohansen.com
——————————————————————————
Back To Kurt
There you go. A sales and marketing template which when used and massaged inside your business will set you up prior to the sales call.
It’s all part the pre-call plan you should have in place in your business.
If you would like help with your email marketing, please contact me.
I know I can help.
Cheers and Great Selling
Kurt
kurt@johanseninternational.com.au
PS: You may know somebody who could benefit from this email template
or our services and I would be only too happy for you to pass it on.
About Kurt
