“Email Marketing Statistics- How Much Is Good?”

December 17, 2009

Hi Everyone

Over the past few months I have been working with new clients on their email marketing campaigns.

I invariably get asked about open rates and read rates and “How much is good?”

i.e. What percentages do other people get?

Well it all depends really.

What I find is over a period of say five email campaigns we can get a fairly strong indicative response rate from a list.  It’s still in the testing stage but roughly we can get to see what ‘numbers’ they are pulling.

By using this information the strategy begins to improve THEIR numbers and not worry about anyone elses.

We can also see if they should continue using email marketing as a strategy.

I am finding by looking at individual client statistics I am able to determine a more exact marketing campaign which could include the use of direct mail, sms or the telephone.

All very useful marketing mediums.

but…

email marketing is still the most cost effective and immediate results known marketing you can do.

So the point of today’s post is don’t hooked on what other people are doing.

Worry about what you are doing and make it better.

Cheers and Great Selling
Kurt

PS: Although many businesses close down over Christmas don’t ignore the hugely popular retail-driven January sales.

Don’t stop marketing, people are in the mood to spend during this period.

Posted in Business Strategy, email marketing