Email Marketing – Why People Give Their Email Address

July 21, 2010

Hi Everyone

A study from ExactTarget reveals what motivates people to give up their email address.  The results are not exactly startling but it is useful information to know.

67% to receive discounts and promotions;

55% to get a ‘freebie’;

50% to get updates on upcoming sales;

45% to get updates on future products;

33% to get access to exclusive content;

29% for fun and entertainment;

28% to learn more about their products and services;

28% to stay informed about them;

22% for education about topics they specialise in;

17% because someone recommended them;

14% to interact with them;

11% to show support.

Make sure you build your website or include provision for people to give you their email address easily.

The point I take out of the research is there are many reasons and we should be catering for as many as we can.

Cheers and Great Selling
Kurt

Posted in Business Strategy, email marketing