Getting Started To Use Email Marketing In Your Business

July 28, 2009

Hi Everyone

I have been contacted recently by businesses asking how to increase their sales using email marketing.

Whilst there is no magic pill there is a precise defined system which you should use and adopt to gain maximum benefit.

First of all you must start with a List. This list can be collected from existing customers, files, contacts or you could start right away building your list today.

Let me explain.

A local Fish and Chip Shop owner said to me the other day, “This email stuff you do, it couldn’t possibly work for us!”

“Why not?” I enquired. “Seems to me you are in a perfect business for it to be used. Plenty of daily/weekly customers enter your shop.”

“But how could we use email to get to them, we only know their first names?” She stated.

Kurt’s Sidenote: Ah, this is where the fun part starts.

“Why not commence collecting their email addresses and mobile phone numbers today. It’s only a matter of creating a reason why they would give you theirs.

It could be a weekly chook competition, a free dim sim, an extra scoop of chips and presto your list is being built.”

I then asked, “How many customers do you get a week?”

The owner replied, “About 400.”

“400 ???

and…

you don’t have their contact details?”

“Boy, am I glad you questioned me about email marketing.  Your business is right for email marketing.

It’s only about having email marketing software and email marketing strategies.”

Hey, stay tuned, I’ll reveal what the next steps for the fish and chip owner is in my next email.

These very strategies will work in your business too.

Cheers and Great Selling

Kurt

Posted in Business Strategy, email marketing