Hi Everyone
One of the tips I give in my email marketing is to ‘personalise’ the Subject line of your email.
Most people don’t and it is strange for me to understand why not.
It will increase your open rates.
To make a point one email jumped right off my screen today.
It read, Hi Kurt “Our Christmas Specials Are Waiting For You”.
now…
this on it’s own my not have been enough to get my juices flowing
but…
when it has been the only email I received today to say ‘Hi Kurt” it did.
and more so it came from…
would you believe…
NEWS Ltd.
Hey, if the largest Newspaper Organisation in the World agrees with me
then I am happy with that.
Cheers and Great Selling
Kurt
About Kurt
