“Should I Include Images In My Email Marketing?”

March 9, 2010

Hi Everyone

‘Should I include images in my Email Marketing ?’ is a question I get asked regularly.

You see, most of the email marketers in the US suggest you send out emails only via text and people tend to read and take notice of this.

But…

if you only send  emails via the TEXT format then images cannot be included.

I always recommend you send emails by both TEXT and HTML methods.

Why ???

Because simply…

99.9% of people on my list open their emails in HTML.

And why would you wish to halt the ability for them to see images.

Quite simply, images will lead to increase click through rates.

Not sure ???

My statistics are always increasingly higher when I include an image

but don’t listen to me…

click here

to read an article from Email Worx
they have done the research and the results are in.

Cheers and Great Selling
Kurt
Email Mastery

Posted in Business Strategy, email marketing