Hi Everyone

I am a huge fan of three core principles of email marketing. They are:

1. The List;

2. The Relationship You Have with Your List;

3. The Offer You Are Making To Your List.

All three must be congruent with the recipient.

Recently I came across another three email principles which resonated with me.  They were delivered by Eric Kirby at last year’s Email Insider Summit and make sense.

He spoke about email marketing being about the Three “R’s”.

1. Reach – How many people does your message go out to AND size does matter;

2. Relevancy of the message -  (What I describe as the right message to the right person at the right time;

3. Rhythm – How often you send your email messages.

To me, all these make sense.

The greatest failures I see businesses make in marketing are:

1. They have not captured sufficient customer email addresses and details to warrant a marketing campaign;

2. They do not segment their list enough, and therefore send out messages to everyone regardless of relevancy; and

3. They send out messages haphazardly without any strategic thought or plan, and without any logical timing.

If you wish to get the greatest benefit from your email marketing then you need to engage my 3 steps of:

1. Get a list together 2. Start relationship building and 3. make them offers too good to refuse.

but…

if you also apply Eric Kirby’s “3 R’s” of Reach, Relevancy and Rhythm them kabboom !!!

Do these consistently and you will discover an enormous boost in your profits.

Cheers and Great Selling
Kurt

“Revealing 23 Email Subject Lines You Can Use”

Hi Everyone

The art of getting your emails opened lies in your ability
to write email subject lines which excite and create
enough curiosity to force a recipient to click.

Of course there is a little more to it than this, like:

• Having your name or company name identified in the email ‘FROM’ box;  and

• Using an email address which inspires confidence.

but…

the essence is to have an attention grabbing phrase which entices, teases and propels the recipient to want to read more.

Most email programs allow the subject line to be around 50 characters.
This means a subject line could be 4-8 words in length.

The most important aspect of subject lines is to test to your list and
record your results.  Once you find the best lines then try simple variations
of them.  By slighty ‘tweaking’ you may not need to alter the subject line too much.

Here are a few different types of subject lines which will give you an idea
on what you could use.

All of these leave the reader with the thought, “I wonder what this email is about?”

• Enjoy This Special…

• Special Email Offer Inside

• Your Invitation Awaits You

• Offer Ends Today

• All 10 For Less Than $10

• Free Shipping – Ends On Friday

• Unpacked (name product) – Great Savings

• Last Chance: Our Offer Must End

• Buy One Get One Free

• They Told Me I’m Silly To Do This

• An Exclusive Offer For You

• I Quit…

• Act Now To…

• Only On Our Website

• Introducing Our Latest…

• Extended For One Day Only

• No Discount But…

• Only 2 Per Customer

• Because You Are Special…

• 20% Off Your Entire Order

• Private Sale Ends Today

• Select From Any One Of These

• Bring This Email In To Collect Your…

Email Subject lines should also be written to introduce the content of your email.

Do not trick or mislead a reader into reading a subject line to find the email content was about a different topic.

You will not be welcomed in a recipients inbox when you send future emails if you do.

Keep records, keep statistics and dis.cover what works best for your lists.

Need a hand to do this ?

Then contact me and I’ll be happy to help you get under way.

Cheers and Great Selling
Kurt