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Email Marketing: They Are The Same Word

November 29, 2011 By Leave a Comment

“Sales, Influence, Negotiation, Persuasion”, are all the same word.

It doesn’t matter what our belief system is; we are all into one of these.

The trick is to give so much value the person feels wonderful during and after the
experience. If you have a good product and it is fairly priced and you are ethical
then…you are on your way.

But… When you use Email Marketing you also need to overcome a major hurdle in
that people cannot see you.

The communication process is made up of:

  • Words 7%
  • Voice 38%                       (including pitch, volume, tone etc.)
  • Body Language 55%   (Hand gestures, facial expressions etc.)

Total 100%

So… when you use Email Marketing people cannot see your face or body language nor
hear your voice – and this is a major obstacle to overcome.

Here are three things you can do to overcome this?

  1. treat them with respect and use their name in your messages;
  2. Grab their interest. Write to them as if you are talking directly to them’
  3.  Captivate their attention.

Get into the emotion of the product and service you are asking them to take on.

and above all…

be HONEST in your dealings.

Give them value, give them great offers and DELIVER.

Deliver, on time and on budget.

So don’t be shy to use these words in your vocabulary “Sales, Influence, Negotiation, Persuasion” – if you are credible they will believe.

Believe In Yourself

Kurt


		

		
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Email Marketing: Do You Change Your Emails For Mobile Users?

		
		
November 24, 2011  By  Leave a Comment 
		

			
I’ve discovered the necessity to change emails to satisfy mobile phone users is best left only to a include a worthwhile subject line or meaningful first sentence. 


People who read emails via mobile phones are wanting quick, fast, accurate information.


Those people who are now reading emails via tablets generally are less time poor and can spend a little more time as their tablet is often on a table or a desk (as opposed to mobile phone users who have their devise in their hands whilst walking).


So for me email marketing is really moving only from PC to tablet – and what this means is the same rules always applied. 1. The List 2. The Relationship and 3. The Offer. You don’t have to make your email marketing messages look like catalogue/brochures – engage your customers.


I have been following the trends of emails for four years.


Three years ago everyone was saying, “Change your emails to satisfy


mobile phone users.”


Whilst it made initial sense, I always thought the psychology was wrong.


People who read emails on their phones are generally looking for a quick communication fix. Read, Delete, Read, Delete etc.


We wish to engage people so I am suggesting you don’t need to specifically craft emails for the mobile user. Except to have a quick 2-3 second capture and this can be done by using a brilliant subject line or email heading.


Believe In Yourself 


Kurt

		

		
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Email Marketing: It’s Not Too Late To Send Christmas Emails

		
		
November 24, 2011  By  Leave a Comment 
		

			
Hi


As Christmas is approaching I would like to give you a gift.


Now this is no ordinary gift.


It is a gift which, if embraced, understood and implemented, will

transform your business overnight.


But first…


I would like to be brutally open, transparent and honest with you.


Like most people on my lists you have been receiving my

emails for awhile.


Sure you would not have read every email but every now and then one

jumps straight off the page and makes your heart pump a little faster.

You may fight it but you click on the email through curiosity or need.


I have been helping businesses in a multitude of different products and

services for around 4 years now and I am regarded as Australia’s Leading

Email Marketing Strategist.


But more so I have been a business coach for over 20 years and this gives me

the authority and the courage to say this about your email marketing.


It probably…


SUCKS !


Now, before you go and get all defensive and uppity at me, if you look in

the mirror and stare at the reflection you know you could do better; don’t you.


But you know what – it’s NOT YOUR FAULT.


Gees, if you are like most people in business you don’t have time to think about

marketing. You don’t have time to put together a list of names and compile a

message do you.


You are too busy opening the doors, answering the phones, watching over your

staff, stocking the shelves, doing your bookkeeping, putting out bushfires…


Whoooaaa… it’s tiring stuff being in business.


You’re too busy working in your business.


I know many of these jobs need to be done but so does another one.

And it’s more important if you wish your business to succeed…


It’s Marketing.


So Kurt, let me help you.


Every now and then I work with a limited number of businesses to transform

their marketing into a cash bonanza and drive dollars into their inbox.


I call it my 5 x 5 x 5.5 Promotion.


Let me explain…


I work with 5 businesses to help craft and send out 5 emails for $550.


That’s right.


You could be one of the lucky 5 business who gets the oppor-tunity to pick

my brain, work side-by-side of me, as I hold your hand, and help create an

Email Marketing Campaign for you which will be the envy of your competitors,

knock the socks off your customers and catapult cash into your bank account.


Now I can only work with 5 businesses at a time. This is because I wish to give

you my undivided attention.


I help strategise, craft and schedule 5 emails for you.


And…This could be you too.


======================================================


November is my new ‘best month’ ever and there’s still 10 days to go!


Sarah: Hoity Toity – Fun Baby Wear


======================================================

I have offered 5 x 5 x 5.5 Promotion twice over the past month’s and they’re

going gangbusters !


Now as Christmas approaches it’s time to lock in your Christmas email marketing

campaigns.


But don’t despair if you can’t use the 5 x 5 x 5.5 Promotion for Christmas.


I have one new lovely client in Perth who is using the 5 x 5 x 5.5 Promotion

to craft messages for the launch of her revitalised membership site.

Watch this SPACE !


But I must warn you.


I only work with 5 businesses to ensure I give each one my unbridled attention.

And as I am currently working on a campaign with a lovely person from Perth

there are only four spots available.


So if you need a hand getting the Christmas campaigns out there then contact me.

Contact me at kurt@johanseninternational.com.au or via my

website: www.kurtjohansen.com


But I did say I would give you a gift didn’t I.


So here it is.I am offering you the oppor-tunity to call into me FOR FR.EE and

talk to me aboutyour email marketing and pick my brains to help.


This offer is Fr.ee – all you have to do is go to my website and click on

the tab and fill in the details.


I promise I will get back to you.


Believe in Yourself

Kurt

		

		
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Email Marketing: The Question They Asked Was…

		
		
November 18, 2011  By  Leave a Comment 
		

			
I’d like to tell you a quick story if you allow me.


You see, I just received  a phone call from one of the

training organisations who use me to lecture/facilitate/

mentor/coa.ch/ train (call it what you like) for a host of

different subjects ranging from sales to management

type subjects for a variety of their clients.


The question they asked was…


“Do you have ‘Time Management’ as one of the subjects

you train.”


I enquired as to ‘what context and why’ and they replied it

was because they had a client who was interested in

running a time management course for their staff.


Now Time Management is an intriguing subject because you

really cannot ‘manage time’.


There are:


    

  • 168 hours in a week;
    • 

  • 86,400 seconds in a day;
    • 

  • and no more, that’s it !
    • 



Why can I be so sure?


Because I have counted them over and over again and get the

same result.


You see, you cannot manage time but you can…

Manage yourself against time.Now, I have been in the field of management

training

and business coaching for  20 odd years and most times it is not about time

management at all. It is about helping people review their behaviours to look

differently

at the way they act.On many occasions it is not even about the people it’s about

how they are being led and managed.Because if the leader is not ‘leading’ it doesn’t matter what tips or

techniques you are using you will not gain better use of time

for your staff if they are allow.ed to do whatever they like.


In essence it all comes down to BEHAVIOUR.


So how’s your behaviour?  Are you doing what you should do?

Are you self determined to achieve what you set out to achieve?


Most people say they are but really their behaviour doesn’t show it.


In business there are 4 Steps that you need to take to make sure

your customers are happy.


If you would like better results in your business then take a look

at what you are doing consistently and persistently to your customers.


You see and to be blunt…


It’s a cop out to say you don’t have time.


It’s about priorities and behaviours.




Here’s a diagram of what I call my:

“The Four Steps Of Customer Service Value”






Follow these Four Steps To Greater Prosperity and Wealth.


To find out more of what it means simply click on the Belvedere image below.


I fully explain it in the Email Express which is free and your to take.


And as a bonus you will also receive 10 tips to help conversions.


Simply click on my ol’ mate Belvedere to discover how you, your friends,

relatives and loved ones can have a system to ensure you are doing what

needs to be done to attract and keep customers.






Remember;  Be CONSISTENT and PERSISTENT with your Behaviours.


Especially with your email marketing messages.


Believe in Yourself

Kurt 

		

		
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Email Marketing: Is More Than Sending Emails.

		
		
November 16, 2011  By  Leave a Comment 
		

			
Email Marketers must  be commercially smart and have a business brain.


Email Marketers must know and understand financial statements of a business and how their efforts affect them.


Email Marketers must cordinate activities with all the other business departments and not work in isolation.


Email Marketers must be able to show Outcomes or Return On Investments.


Email Marketers must be Consistent and Persistent.


but above all…


Email Marketers need to:


    

  • CARE, HELP and Build TRUST with their Lists.
    • 



It’s only after all these will they start to see success.


Believe in Yourself

Kurt 

		

		
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Email Marketing: 14 Business Tips In This Month’s Email Express

		
		
November 16, 2011  By  2 Comments 
		

			
Here’s Volume 4 of The Email Express.


Inside you will discover:

“10 Tips On How To Increase Your Conversion Rates

And Get Your Downloads Working For You”. 


PLUS…


“My Four Steps Of Customer Service Value.”


You can download the Email Express direct by clicking

on the Belvedere image.


No handing over your name or email address required.




Also it is getting close to Christmas and you should be

planning what to offer and sell to your clients.


As a valued reader of my blog I’d love to help you. 


I have various coaching levels. It’s only a matter of finding

the right one to suit you.


Contact me at kurt@johanseninternational.com.au or via

my contacts page to the right.


I don’t bite.


Remember be CONSISTENT and PERSISTENT with

your email marketing efforts.


Believe in Yourself

Kurt

		

		
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Email Marketing: Christmas Tips Report

		
		
November 13, 2011  By  Leave a Comment 
		

			
A very special Christmas Tips Report direct for you.


Each year I like to put out a “Christmas Email Marketing Report” to help businesses with their email marketing campaigns.


This year is no different.


It’s my way saying thank you for following me.


You can grab by clicking on the gift package image:




Inside the 14 pages you will dis.cover:


    

  • How to Write To Different Age Groups;
    • 

  • How to Segment Your Product and Services;
    • 

  • How To Add Value To A Sale But Not Lose Money;
    • 

  • How To Get The Buyer To Continue Selling For You;
    • 

  • How To Overcome The Biggest Fears Of Prospects;
    • 

  • 11 Christmas ‘Delivery’ Headlines You Can Steal From Me;
    • 

  • 11 Pre-Christmas Headlines You Can Copy In Your Emails;
    • 

  • 12 Other Headlines To Use If You Don’t Wish To Mention Christmas;
    • 

  • Plus Sensational Tips To Create Christmas Sales Countdown;
    • 

  • Take time to read it and digest it and IMPLEMENT.
    • 



Here’s the download again: http://www.kurtjohansen.com/christmas-tips/


Enjoy !

Believe in Yourself


Kurt

		

		
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Email Marketing:  It’s Here So Get On Board

		
		
November 10, 2011  By  Leave a Comment 
		

			
I was walking through my local WestField Mall yesterday and

I thought, “It’s here isn’t it.”  ”These merchants are switched on.”


Now it wasn’t everywhere mind you but it was obviously around.


There were posters hanging from the ceilings and posters glued

to shopfronts.


And all of the smart businesses were talking the same theme.


                                              Christmas.


Take a look at what Westfield have placed on their website.


I know, I know you are thinking, “Surely it’s not Christmas time already?”


But the fact is people are now going to start thinking about what to

get their loved ones.  And if you are smart you will start to create

offers they will jump through hoops to get to.


Don’t be put off by the talk of the economy and do no marketing.


Whether they do or not, Christmas is a time people spend so

make sure you are out there in front of your customers.


Believe In Yourself

Kurt 


 

		

		
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Email Marketing: Do I Really Need You?

		
		
October 24, 2011  By  Leave a Comment 
		

			
Hi


I received this response yesterday after sending emails about my

world famous “5 x 5 x 5.5 Christmas Promotion”.


“Do I Really Need You Kurt ?”


At first I was shattered.  Not need me?  What the heck???


Then I chuckled and said to myself, “Get over yourself Johansen !”

“Of course they don’t need you.”  ”They can do this themself.”


Because Email Marketing can be taught. It can be learned and it

does bring in the cash riches you deserve.


So you don’t need me to do this and to prove my point here’s a

list things you can do yourself to make sure email marketing works

for you.


Enjoy and implement.



Everyday something is being bought or sold because people NEED to

solve problems, or to be rescued.


Email Marketing can help you HELP others.


There are three Key Factors in emailing marketing.


    

  1. The List;
    2. 

  2. The Relationship with your list; and
    3. 

  3. The Offer you make to them.
    4. 



So, to help your customers decide to act with you, and build the

relationship you have with them, I am providing you with these

email marketing tips.


Use these 7 Tips: – They Will Work.




    

  • Make sure you are using an address your customer recognises.
    
Be consistent.  The address is your FACE. It is the first part of
    
your email campaign people see.
    • 



    

  • Ensure you are using a service provider which has the capacity to
    
send out your messages. Don’t use Hotmail, Yahoo, Live, Gmail
    
addresses if you wish to be taken seriously about being in business.
    
Buy your own domain name and set up personal email addresses.
    • 



    

  • Don’t use a bogus email address for people to reply to. Provide
    
your customers with a real email address.  You should have
    
nothing to hide and encourage their interaction with you.
    • 



    

  • Respond to any requests you may receive straight away. Especially
    
‘unsubscribes’. Some people will not hit the automatic unsubscribe
    
button you have provided and will email you with the request.  Act
    
promptly, efficiently and courteously.
    • 



    

  • Send out messages which will help them solve their problems or
    
rescue them. It’s not always about sales in the emails – it’s about
    
building TRUST in the relationship. If you get this right than the
    
right offer will get to them.
    • 



    

  • Become their HERO. They will love you for it.  Stay in contact and
    
know how to have a conversation with them.
    • 



and…


    

  • Do this consistently and persistently.  Weekly or at least fortnightly -
    
once a month is too long between contacting you friends, so don’t
    
do it with your customers.
    • 



So there you go Kurt, you don’t need me.


But if you WANT me to help, you know where I am.


Believe in Yourself

Kurt 






		

		
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Email Marketing: “Not Everyone Opened My Email, Why?”

		
		
October 5, 2011  By  Leave a Comment 
		

			
Hi,


I received a question from a person using email marketing the other day

which has been intriguing me ever since.


They asked, “Not Everyone Opened My Email, Why?”  ”Can you help?”


The short answer was, “Sure, I can let you know why.”  ”But to get to the real

issue we will need to drill deeper.”


We conversed and I had them on their way in quick time.


But then I thought why not share my research which I have found useful, with you.

Then you can  gauge your email marketing effectiveness.


I have learnt a lot over the 4 years I have been email marketing and I’d like to

save you some time to get there quicker and help you get terrific results.


So here you go.  


Seven more tips to get your emails propelling through cyberspace like a

dolphin chasing a school of herring.


My Seven Tips Are:


1. Unless you are sending to one person you will probably never  experience

100% open rates. (And even sending to one may not get 100%…) So don’t get

hooked too much with open rates.  But if you want a number then…

No I am not going to do it – it doesn’t really matter.


2.  Pay more attention your recipients are actioning the way you wish them to.


3. Email Marketing is very much like many advertising streams.  That is, it is

always about the right message to the right person at the right time.

Timing is critical in marketing and advertising.


i.e. What I mean about timing is:


If you just walked out of restaurant having gorged on a 10 course meal,

no matter how great a new meal deal presented to you was, if it had to be taken

within the next 30 minutes, you would not be in a position to oblige.

(Mind you my Golden Retriever pooch would give it a massive go.)


4. Have a series of emails to back up your first email.  I use a ‘Step Diagram’

which enables me to program a series of emails rather than one email blast.


5. Have a strategy to send people another email who have clicked on a

link or visited a website link you inserted.


6. Have a strategy to send people an email who haven’t opened the first one.


Be careful, DO NOT send the same email again.  NO NO !!  The reason being

is many people read emails in the ‘preview frames’ of their email program.

You do not wish to bore them with the same email.  The tactic to send an

email to ’non-opens’ is  sound.  Just change the message around that’s all.


7. The strategies and tactics I mentioned in tips 4,5 & 6 are really all about

segmentation.  Segmentation is crucial and critical aspect of email marketing

which cannot be ignored.  Don’t send all messages to all people.  It just doesn’t

work.


There you go another 7 Tips all from a question I received about,

“Not Everyone Opened My Email, Why?”


Believe In Yourself

Kurt 


 


 

		

		
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