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Email Marketing: Do I Really Need You?

October 24, 2011 By Leave a Comment

Hi

I received this response yesterday after sending emails about my
world famous “5 x 5 x 5.5 Christmas Promotion”.

“Do I Really Need You Kurt ?”

At first I was shattered.  Not need me?  What the heck???

Then I chuckled and said to myself, “Get over yourself Johansen !”
“Of course they don’t need you.”  ”They can do this themself.”

Because Email Marketing can be taught. It can be learned and it
does bring in the cash riches you deserve.

So you don’t need me to do this and to prove my point here’s a
list things you can do yourself to make sure email marketing works
for you.

Enjoy and implement.

Everyday something is being bought or sold because people NEED to
solve problems, or to be rescued.

Email Marketing can help you HELP others.

There are three Key Factors in emailing marketing.

  1. The List;
  2. The Relationship with your list; and
  3. The Offer you make to them.

So, to help your customers decide to act with you, and build the
relationship you have with them, I am providing you with these
email marketing tips.

Use these 7 Tips: – They Will Work.

  • Make sure you are using an address your customer recognises.
    Be consistent.  The address is your FACE. It is the first part of
    your email campaign people see.
  • Ensure you are using a service provider which has the capacity to
    send out your messages. Don’t use Hotmail, Yahoo, Live, Gmail
    addresses if you wish to be taken seriously about being in business.
    Buy your own domain name and set up personal email addresses.
  • Don’t use a bogus email address for people to reply to. Provide
    your customers with a real email address.  You should have
    nothing to hide and encourage their interaction with you.
  • Respond to any requests you may receive straight away. Especially
    ‘unsubscribes’. Some people will not hit the automatic unsubscribe
    button you have provided and will email you with the request.  Act
    promptly, efficiently and courteously.
  • Send out messages which will help them solve their problems or
    rescue them. It’s not always about sales in the emails – it’s about
    building TRUST in the relationship. If you get this right than the
    right offer will get to them.
  • Become their HERO. They will love you for it.  Stay in contact and
    know how to have a conversation with them.

and…

  • Do this consistently and persistently.  Weekly or at least fortnightly -
    once a month is too long between contacting you friends, so don’t
    do it with your customers.

So there you go Kurt, you don’t need me.

But if you WANT me to help, you know where I am.

Believe in Yourself
Kurt 


Filed Under: Email Marketing Tagged With: , , , , , , , , , , ,

Email Marketing: “Not Everyone Opened My Email, Why?”

October 5, 2011 By Leave a Comment

Hi,

I received a question from a person using email marketing the other day
which has been intriguing me ever since.

They asked, “Not Everyone Opened My Email, Why?”  ”Can you help?”

The short answer was, “Sure, I can let you know why.”  ”But to get to the real
issue we will need to drill deeper.”

We conversed and I had them on their way in quick time.

But then I thought why not share my research which I have found useful, with you.
Then you can  gauge your email marketing effectiveness.

I have learnt a lot over the 4 years I have been email marketing and I’d like to
save you some time to get there quicker and help you get terrific results.

So here you go.  

Seven more tips to get your emails propelling through cyberspace like a
dolphin chasing a school of herring.

My Seven Tips Are:

1. Unless you are sending to one person you will probably never  experience
100% open rates. (And even sending to one may not get 100%…) So don’t get
hooked too much with open rates.  But if you want a number then…
No I am not going to do it – it doesn’t really matter.

2.  Pay more attention your recipients are actioning the way you wish them to.

3. Email Marketing is very much like many advertising streams.  That is, it is
always about the right message to the right person at the right time.
Timing is critical in marketing and advertising.

i.e. What I mean about timing is:

If you just walked out of restaurant having gorged on a 10 course meal,
no matter how great a new meal deal presented to you was, if it had to be taken
within the next 30 minutes, you would not be in a position to oblige.
(Mind you my Golden Retriever pooch would give it a massive go.)

4. Have a series of emails to back up your first email.  I use a ‘Step Diagram’
which enables me to program a series of emails rather than one email blast.

5. Have a strategy to send people another email who have clicked on a
link or visited a website link you inserted.

6. Have a strategy to send people an email who haven’t opened the first one.

Be careful, DO NOT send the same email again.  NO NO !!  The reason being
is many people read emails in the ‘preview frames’ of their email program.
You do not wish to bore them with the same email.  The tactic to send an
email to ’non-opens’ is  sound.  Just change the message around that’s all.

7. The strategies and tactics I mentioned in tips 4,5 & 6 are really all about
segmentation.  Segmentation is crucial and critical aspect of email marketing
which cannot be ignored.  Don’t send all messages to all people.  It just doesn’t
work.

There you go another 7 Tips all from a question I received about,
“Not Everyone Opened My Email, Why?”

Believe In Yourself
Kurt 

 

 

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , ,

Email Marketing: 10 Top Tips For Email Success Are…

October 2, 2011 By Leave a Comment

Hi

As you are enjoying your  long-weekend break in Australia, I thought I would
give you an article on email marketing you can contemplate over wherever
you are relaxing.

You could say it’s your long-weekend homework but gosh
I wouldn’t do that to you, would I ?

Let’s say it’s a long-weekend learning experience for you.

So here you go, read and digest these ten tips for maximum
email marketing wealth.

My Top Ten Tips Are:

1. Write a Subject Line which will make your intended audience click.
I have spoken about email subject lines in the past.  It’s so crucial to
learn how to write them and how to use them. If you need more help
with subject lines click here: SUBJECT LINES.

2. Write your important items at the top of your email so those people
who read their emails in the ‘preview frame’ get to read your best part of
the message quickly.

Also many people read emails via their phones.
Make it easy for them too.

3. Check out your formatting.  Leave white space. Keep line length to
around 60 characters.  People would rather scroll down than across.

4. Write your emails as if you are talking to one person.  Make it a
real conversation.

5. Focus on content they would like to receive.  It’s about helping them.

6. See if you can offer something but remember it’s not always about
sales.  You need to be able to add value to people’s lives.

7. Keep your image sizing down to a minimum.  Try to get you images
around 72 dpi and keep them small in size.  This way they will not clog
up your recipients inbox.

8. Make sure you know and understand what you can do and cannot do
by law.  In Australia we use the Spam Act 2003 in the USA they use the
Can Spam Act.

9. Use a ‘PS’ at the end of the email.  Two ‘PS’s’ work even better.

10. Try placing your picture at the end of the email.
Remember: ”People Buy From Friends”

There you have it.

My top 10 email marketing tips for you to ponder over this long weekend.

Believe In Yourself

Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , ,

Email Marketing: “Remove This Word From Your Emails.”

September 20, 2011 By Leave a Comment

G’Day

“Remove This Word From Your Emails.”

I read an article today by Mel Henson which I’d like to share with you.

It’s a powerful message about removing just one word to gain greater results with your sales copy.

If you are someone who likes to jump straight in;
the article is here:  REMOVE ONE WORD ARTICLE.

But if you wish to read on I’ll explain.

The article suggests to remove the word ‘will’ in your copy.

For instance:

  • Kids will love the fruity taste;
  • These shoes will have your dancing feet tapping;
  • Your room will have a true daylight feel with this new light bulb.


Simply by removing the word ‘will’ makes all of the sentences become
more powerful.

eg:

  • Kids love the fruity taste;
  • These shoes get your dancing feet tapping;
  • Your room has a true daylight feel with this new light bulb.

Removing ‘Will’ puts customers into the Present Moment.

This is why this works.

By writing the sentence without the word ‘will’ it helps the customer
imagine themselves actually using the product in the here and now.

Mel writes, “The subconscious brain cannot distinguish between reality and strong
visual images. If you write in a way that helps the customer imagine they
are experiencing the product it makes them more likely to buy.”

Mel does go on to reveal other ways to eliminate ‘will’ and I know I will be doing my darndest to cease using it.

After that last sentence I mean !

Read her full article here.

Believe In Yourself
Kurt 


Filed Under: Email Marketing Tagged With: , , , , , , , , , , ,

Email Marketing: The Email Express

September 13, 2011 By Leave a Comment

Hi Everyone

This month’s Email Express contains:

  • Four Email Marketing Myths Debunked;
  • What are the best fonts to use in your email marketing; and
  • a story of why you should introduce yourself in your email marketing;

You can grab a FREE copy here:
http://www.kurtjohansen.com/E-books/FontsToUse.pdf

 

Believe in Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , ,

Email Marketing: Father’s Day – There’s Still Time For…

August 31, 2011 By Leave a Comment

Hi Everyone

A  couple of my clients have asked me today;
“Is it worth sending out a Father’s Day email this week?”And the simple answer is YES.

There IS still time for a Father’s Day Promotion.

48_hour_father_day_sale.png

You see, you can easily blend a message with the theme of urgency

Like:

“48 Hour Father’s Day Sale”

“Father’s Gift Ideas – Only Until They Last”

“Father’s Day Gifts – Order Today – Delivered Tomorrow”

With Father’s Day in Australia this Sunday, the 4th September,
many people would be wondering what to do with or what to
buy dear ol’ Dad.

So if you have a product or service you know would be
welcomed by this males species then let your lists know.

And are you aware…Retail statistics tell us poor ol’ Dads have, on average,
$10 less spent on them than Mothers on Mother’s Day.

$10 LESS ON DADS… SACRILEGE !!!

Can you build this somehow into your promotion?

Don’t miss out on this opportunity when people are in the
moment to buy.

Although you thought you may have missed the boat,
Father’s Day Sales Promotion are still alive and and well.

And…

Can make you customers happy and you money.

Believe in Yourself

Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , ,

Email Marketing: How To Write Emails That Sell

August 11, 2011 By Leave a Comment

Hi Everyone

I do prescribe to writing marketing emails a set way.

That is, I have discovered over the years staying true to a set formula is crucial to
gaining maximum open rates and responses.

One way which you should adopt is to write the email in the first person and as if
you were writing to a friend.

If you are looking at writing emails about your products and services write like you
just bought the product or service and wish to tell your friend about it.

========================================================

“Hi Pam, I’ve just bought this new…and it’s pretty good.  It has a … and a… which
means I can now this…

Can you believe it?”

“I know.  I have been talking about this for a while now.  Well I have finally done something about it.

and…

I’m stoked.”

========================================================

Writing in the ‘First Person’ will dramatically increase your email marketing open,
read and response rates.

Believe in Yourself
Kurt

 

Filed Under: Email Marketing Tagged With: , , , , , , , , , , ,

Email Marketing: Do You Use Any Of These 4 Email Subject Line Types?

August 9, 2011 By 1 Comment

Hi Everyone

Email Subject Lines are crucial to get your emails opened.

There are specific ‘types’ you can employ which work best.

In this month’s edition of “The Email Express” I take you on a journey of discovery and reveal the FOUR most effective email subject line types and provide examples.

The Email Express is monthly publication delivered to my Email Coaching Clients but this month you have the opportunity to read it too.

Just click on this link to take you to the Four BEST Email Marketing subject line types to use..

Believe In Yourself
Kurt
Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , , ,

Email Marketing: Free Recording On How To Make Money With Emails

July 28, 2011 By Leave a Comment

Hi Everyone

During the week I was fortunate to be interviewed by Krishna Everson
on my “7 Killer Tips To Get Your Emails Opened, Read and Acted Upon.”

The interview is full of my 7 proven strategies and pure gold tips and
techniques to make more money in your business using email.

It’s simple and easy and here at your fingertips.

http://instantteleseminar.​com/?eventid=21392436

Plus…

At the end of the interview there is an offer from me to help you for FR.EE.

Now, this interview does take around 60 minutes and I know you don’t have that
time alone.

So why not play it in the background whilst you are working away on something else.

You won’t be sorry and I must admit this is one of the best interviews I have
done because Krishna sucked out all my thoughts and made me tell all.

She stripped me down, extracted the best goodies and now it is all revealed in
this audio.

And…

It’s FR.EE

All my major tips and secrets to make money with emails are revealed.

So %%First Name%%, listen here Kurt’s Interview with Krishna you will not be disappointed.

And make sure you grab the fr.ee offer at the end.

Take advantage of me.

Believe in Yourself
Kurt

Filed Under: Business Strategy, Email Marketing Tagged With: , , , , , , , , , , , ,

Email Marketing: Kurt’s 24 Hour Sale Is Now Open

July 18, 2011 By Leave a Comment

Hi Everyone

Happy Birthday to me.
Happy Birthday to me.
Happy Birthday Dear Kurt…
Happy Birthday to me.

Hip Hip Hooray, Hip Hip Hooray, Hip Hip Hooray.

My 24 hour 54% OFF Birthday Sale is now open.

Get in now, this will DEFINITELY END at Midnight 19th July
Adelaide, South Australian time.

I am offering a whopping 54% off my:
KJ – Lite Email Marketing Coaching Program.

What you get in KJ Lite:

  • 1x 60 minute Initial Inter-view with me – Full and complete access to me;
  • 4 x 30 minute Inter-view Vouchers – Full and complete access to me;
    to be used at any time during the next 12 month period;
  • Monthly Strategies & ideas to develop email marketing campaigns which
    suit your business and your customers;
  • You will be given a set of easy to follow 21 cash-making proven steps to
    drive cash into your inbox.

Plus…

  • I will personally critique one email per month; and suggest ways to enhance
    including formatting, subject-lines & graphics; Yes, I will weave my magic and turn
    your emails into a cash attracting, dollar driving, money
    making messages which will bring you better returns than you have
    previously seen;
  • You also get to talk to me direct about your email campaigns.
    (The point here is you get to talk to me.)
    This is a massive bonus in any coaching program.

Plus…

If you use the email sending program I recommend, SmartEmail,  I will also
throw in an hour’s training on the system. (Not available with other systems).

Your normal investment is: $97 per month for 12 months or a once off
yearly payment $997.

    today only

54% OFF

$44.62 per month

OR
a Yearly Upfront fee of

 $497.00

The massive WIN for you is YOU GET ME alongside you to hold
your hand as you develop your email marketing skills and prowess.

PLUS

“My Never Had To Cash In Guarantee”

 

That’s right my guarantee has never been taken up because NOBODY has needed to !

But in the unlikely event I cannot make you ALL your investment back within the 12 month
period I will continue working with you for free until you do.

What this means is: This now becomes a No Cost Coaching Program.
I am only going to offer this for another 24 hours.

Why?

Because it’s my Birthday !

Believe in Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , , , , , ,
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