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Creating The Interest In Your Email Marketing Campaigns

May 22, 2009 By Leave a Comment

Desist from Cold Calling in your Email Marketing Selling

NOW !

Hi Everyone

Sounds a hard call to many but if you wish to become successful in email marketing then you need to stop cold call sales and emails.

Cold calling selling is the least profitable and liked methods of any selling.

But…

to do it in emails is even worse.

You see…

when you cold call in a sale it becomes a numbers game.  Maybe you will get a sale, most probably you will not.

The best method to engage a prospect is with the simple art of ‘Creating an Interest’.

“Creating an Interest” is Part 1 of my Three Step Sales Cycle.

It involves the prospect being aroused enough to start looking at your products and services.

Firstly, let’s look at this in a traditional sales sense.

A retail store creates an interest with pop music blaring loud to attract passers by in a Mall in the case of female clothing stores.

Major retail chains create interest  by brochures and catalogues, TV ads and store window displays.

Whilst a prospect may create their own interest by simply NEEDING something.

The science of sales is to hook into this ‘Creating An Interest” first step and see how you can use it for yourself.

Now let’s look at emails.

Anyone receiving an email needs to have a interest created to them within the first few seconds.

but how we do this ?

Well…

By simply applying some courteousness to your email by starting them with their first name. ie.:

  • “Hi Bob….”  or
  • “Hello Mary…”  etc.

The moment a person receives an email it is taken as an interruption to what they doing.  Don’t get me wrong here some people like interruptions.

But if you wish to really create interest with them then you need to add their first name.

Do this is your emails and watch your responses increase.

Next post I will talk about. “How to get past them reading,

  • “Hi Bob….”  or
  • “Hello Mary…”  etc.

Cheers and Great Selling
Kurt
Australia’s Email Marketing Guru

PS: If you are looking for help with your campaigns – contact me – I will be happy to offer guidance.

PPS: Australia’s leading marketer Mal Emery inter-viewed me for one hour about email
marketing.  Listen here.  YES Kurt, I wish to listen to the inter-view.

Filed Under: Business Strategy, Email Marketing, Marketing Ideas Tagged With: , , , , , , ,

“Cold Call Selling – Does It Work???”

May 13, 2009 By Leave a Comment

Hi Everyone

“Cold Call Selling – Does It Work???”

For years sales people have been told to keep cold calling,
eventually someone will buy.

I even remember an old sales video which, I used in my early
training days which pronounced:

“If you make a $100 sale from every 20 calls treat it as making
$5 per call.  Don’t worry about making the unprofitable 19 calls because
YOUR number is 1 in 20.  So make 100 calls a day and you will get
5 sales and $500.  So GET TO IT, phone 100 people today.”

But the unfortunate part of this type of selling is:

  1. the 95 people who received your call didn’t like it and could
    ultimately damage your reputation; and
  2. ALL sales people detest cold calling as nobody’s psychology could
    really continue to take 95 rejections out of 100.

Some years ago I  remember helping a country radio station increase
revenue; but the first thing I did was to have their salespeople
CEASE cold-call selling.

The manager of the station went bonco at me when he heard what I did because
that is all his sales staff ever did.  They would get on the phones
and ring local businesses and ask the owners if they wanted to buy radio time.

This system was neither profitable nor image building for the radio station
as both the business owner whom was contacted; nor the
radio salesperson were comfortable with the cold call.

but guess what – somebody liked it.

It was the…

Radio Station Manager; and as he wasn’t involved in the transaction he
couldn’t see the negative impact it was doing. The few random sales
this technique was bringing in kept his “spreadsheet numbers” happy.

There is a better way to make sales and it comes in a three-step system.

  • Create the Interest;
  • Overcome the Objections; and
  • Close the Sale.

If you create enough interest in your marketing to satisfy the prospects curiosity they will contact you about your products and services then you will never need to Cold Call again.

When they contact you they are automatically in the position of needing something.

And here also lies the difference between “Cold Call Selling” and “Marketing”.

If you LEARN how to market you will never have to sell again

and…

WILL NEVER have to cold call again.

In my next post I will give you more details how to Create The Interest
in your marketing efforts.

Cheers and Great Selling
kurt-avatar-white-2009

Kurt
“Australia’s Email Marketing Guru”

PS: Are you looking to have somebody master your email marketing for you?
Contact me NOW and join a list a successful business owners who use me.

Filed Under: Business Strategy, Email Marketing, Marketing Ideas Tagged With: , , , , , , , , , , , , ,

“In These Tough Economic Times Your Customers Are Looking For…

May 12, 2009 By Leave a Comment
“In These Tough Economic Times Your Customers Are Looking For A Hero”
and it could be you !
Hi Everyone

We are continually being told in the media we are facing tough times.

Yet, everyday something is being bought or sold because people NEED to
solve problems, or be rescued from trouble or quite simply their emotions were
too overwhelming which forced them to act.

In my previous emails I have detailed there are three Key Factors in
emailing marketing.
1. The List;
2. The Relationship with your list; and
3. The Offer you make to them.

Even more so when we are being told of ‘how tough it is’, these three Key
Factors come into play.

So, to help your customers decide to act with you, and build the relationship
you have with them, I am providing some additional email marketing help.

Use these extra 7 Tips: – They Will Work.

1. Make sure you are using an address your customer recognises. Be consistent.
The address is your FACE. It is the first part of your email campaign people see.

2. Ensure you are using a service provider which has the capacity to send out
your messages. Don’t use a company which has a dubious reputation or
cannot handle the traffic you wish to send.
(I once used a company which had electronically programmed you were
spamming if any more than 100 emails at a time were sent -
Obviously I don’t use them now.)

3. Provide your customers with a real email address for them to reply to.
You should have nothing to hide and encourage their interaction with you.

4. Respond to any requests you may receive straight away. Especially ‘unsubscribes’.
Some people will not hit the automatic unsubscribe button you have provided
and will email you with the request.  Act promptly, efficiently and courteously.

5. Send out messages which will help them solve their problems or rescue them.
It’s not always about sales in the emails – it’s about building TRUST in the relationship.
If you get this right than the right offer will get to them.

6. Become their HERO. They will love you for it.  Stay in contact and know how to
have a conversation with them.

and

7. Do this every week or at least fortnight – once a month is too long between
contacting you friends, so don’t do it with your customers.

Cheers and Great Selling
Kurt
Australia’s Email Marketing Guru

PS: If you are looking for help with your campaigns – contact me – I will be happy to offer guidance.

PPS: Australia’s leading marketer Mal Emery inter-viewed me for one hour about email
marketing.  Listen here.  YES Kurt, I wish to listen to the inter-view.

Filed Under: Marketing Ideas

Email Marketing By Using E-newsletters

May 8, 2009 By Leave a Comment

Hi Everyone

When you send out your email marketing messages don’t dismiss the format of E-Newsletters.

E-newsletters are an  informative style of communication which allows you to develop a solid relationship with your list.

Contents of the E-newsletter should be directed towards helping, assisting and informing your clients of your products and services.

E-newsletters are more cost effective than traditional paper-based newsletters and are readily accepted by your list if it contains worthwhile information.  So don’t get lazy with them, make sure you’re  providing information or solutions to help your clients.

Depending on the content of E-newsletter you may discover it is a worthwhile avenue to offer some great deal not normally offered by traditional advertising means.

For instance we are using it with one client to generate ‘testimonials’ with the best ones receiving a meaningful prize.

So get to it.  Master the E-newsletter format of email marketing and be consistent.

Make sure you continue to create one.

Cheers and Great Selling
Kurt
Kurt Johansen
“Australia’s Email Marketing Guru”
kurt@johanseninternational.com.au
Direct: 0412 94 77 33
Grab my book “7 Killer Tips To Get Your Emails Read”

Filed Under: Email Marketing, Marketing Ideas Tagged With: , , , , ,

Rocky V Video Whilst You Ponder Your Next Email Marketing Campaign

April 28, 2009 By Leave a Comment

Hi Everyone

A bit of an interlude here between email marketing campaigns.

I can’t resist these Rocky clips as they give great insight into life.

I hope you enjoy this one. Let me know what you think?

Cheers and Great Selling
Kurt
Kurt Johansen
“Australia’s Email Marketing Guru”
kurt@johanseninternational.com.au
Direct: 0412 94 77 33
Grab my book “7 Killer Tips To Get Your Emails Read”

Filed Under: Marketing Ideas Tagged With: , , , , ,

How To Survive With Email Marketing In This Economic Climate

April 24, 2009 By Leave a Comment

Hi Everyone

To pursue email marketing takes time, patience and expertise.

Especially in these economic times.

Pick up any paper, turn on the news, the talk is all the same.

Banks Going Under, Fuel Prices Soaring, Basic Food Items a Luxury Many Can’t Afford!

It’s doom and gloom all over the place.

The media knows fear sells, and they are serving up a generous helping for us to consume. The bottom line is people are getting scared.

As business owners, we’ve got to get smarter in order to survive and thrive no matter what the economy is doing.

And that’s why I writing to you today.

To give you some GOOD NEWS for a change.

The GOOD NEWS for all of us is there’s an easy answer. We as business owners can survive and thrive in any economic climate. And now, it’s never been easier.

You can laugh in the face of recession and sleep like a baby while others toss and turn in despair. That’s because a couple of very clever guys have joined forces to create Crocodile Marketing.

Their tagline is outrageous. But knowing this pair of guys, I know they’re deadly serious. Anyway, here’s Crocodile Marketing’s tagline: Take a bite out of the Competition & Rip your competitors apart!

Ouch!

But how does this help you? Why is this good news?

Well the two guys are Pete Godfrey and David McMahon. Pete is better known as “The Wizard of Words”, Australia’s best known copywriter and sales strategists. When Pete talks copy, we all listen; it’s that simple.

And David is a media and marketing expert; he’s the guy all the top players in Australia use for their SMS, fax and voice campaigns.

Anyway, they’ve just finished writing a new book called: RECESSION BUSTING SMALL BUSINESS BIBLE: 7 Easy Ways to Survive and Thrive in a Recession.

Perfect for online and offline marketers alike, this book is valued at a very real $99.00. But today, it’s your free.

Yep, free. (And no, this isn’t a download. It’s a real, A4 sized book that gets posted to your door!)

Here’s just a glimpse of all the little-known business boosting info on offer inside the RECESSION BUSTING SMALL BUSINESS BIBLE.

* The BIGGEST bang for your buck! Post this simple, yet devastatingly effective letter to every customer … this one brings in the money just like magic. You get the rights to modify this letter and use as your own. Just change to suit and then post; it’s that easy!

* How to get other people to get new customers for you, for FREE. This secret is POWERFUL… can DOUBLE your business within weeks! See the easy-to-follow template that makes implementing this secret child’s play.

* How to Recession-Proof your business… so you make money no matter what the economy is doing! While your competitors toss and turn in despair, you’ll sleep like a baby… knowing you’ve a got a proven, predictable system for getting new and old customers beating a path to your door. Never worry about cash flow or the economy again!

* Instant cash flow surge! Open the flood gates to maximum profits. You’ll see a powerful promotion that brings a swarm of new customers to your business. You get the ads, the letters, and a simple to follow blueprint on what to do and how to do it. Nothing could be easier.

* The most potent marketing strategy ever invented.  Attracts qualified, eager-to-buy customers like bees to a honey pot. What’s better, this strategy eliminates price shoppers so you can charge what you’re worth. See this strategy in detail, along with actual examples of a winning promotion still going strong after three years!

For a LIMITED time, Pete and David are offering this book FREE.

To see what all the fuss is about, click the link below.

Get Your Crocodile marketing Book Here.

The guys have a few other free goodies planned for you as well.

Go take a look at them, simply click here to view.

Cheers and Great Selling
Kurt
Kurt Johansen
“Australia’s Email Marketing Guru”
kurt@johanseninternational.com.au
Direct: 0412 94 77 33
Grab my book “7 Killer Tips To Get Your Emails Read”

Here’s the link again

Filed Under: Business Strategy, Email Marketing, Marketing Ideas Tagged With: , , , , , ,

New Photo Signature For Outlook Express

March 27, 2009 By Leave a Comment
Kurt

Kurt

Kurt Johansen
Australia’s Email Marketing Guru
Grab my free book:
“7 Killer Tips To Get Your Emails Read”
at www.kurtjohansen.com

Filed Under: Marketing Ideas

“Will Social Media Kill The Email Star?”

March 26, 2009 By Leave a Comment

Loren McDonald asks the question in her post, “Will Social Media Kill The Email Star?” at Media Post Publications.

It is an interesting question because Social Media has become so prominent.

There will always be room for email marketing if you do it right:
Grab my book over to the right to discover how to email market correctly.

Meanwhile, here is the opening paragraph of Loren’s article.

You can read the rest of the email marketing article here.

“Despite the recent Nielsen Online study that claims social networking and blogs are more popular than email, I believe email will survive, especially for commercial and transactional messages.

Social media is having an effect on email, however.

It’s changing our own expectations of email and how we use it to communicate.

This is the issue many marketers are failing to address.
The growth and adoption of social media doesn’t mean email is dead, or that marketers have to abandon everything they’ve done to build a successful program and then start over.

However, companies that don’t understand or respond to this rapid and radical change in expectations will likely see their email programs decline in performance and engagement.
In short, email needs to become even more “social” in its tone, personality, conversational style and relevance.”

Cheers and Great Selling
Kurt
kurt@johanseninternational.com.au
Direct: 0412 94 77 33
Grab my book “7 Killer Tips To Get Your Emails Read” over to the right.

Filed Under: Marketing Ideas

“This cartoon was voted the best of all times”

March 15, 2009 By Leave a Comment

Hi Everyone

“This cartoon was voted the best of all times”

“Yes, uno one-o - the best of the best.”

You just have to watch it, “Wu Wascally Wabbit Wu”

and…

well….

make sure you watch it first.

ARE YOU USING VIDEO TO ATTRACT YOUR CUSTOMERS ATTENTION ???

If you aren’t then….

Cheers and Great Selling
Kurt
Kurt Johansen

kurt@johanseninternational.com.au
Direct: 0412 94 77 33
Grab my book “7 Killer Tips To Get Your Emails Read” at

PS: If you would like to know more about exploring email marketing
or indeed video marketing - contact me.  I can help.

PPS: Let me know if you watched the full 6 mins 53 secs.  Video – Compelling isn’t it?

Filed Under: Email Marketing, Marketing Ideas Tagged With: , , , , , , ,

“Using Video In Your Email Marketing Campaigns”

March 12, 2009 By 1 Comment

Hi Everyone

“Do You Use Video In Your Email Marketing ?”

It is an area of marketing which is uncommon but oh
so powerful.

To show your customers exactly what they can obtain from you
in a visual format is just so compelling.

Should you do it or not?

The simple answer is YES.

What I mean if you wish to provide clients with something
extra that your competitors are not doing then you must.

I received many emails back from this post asking, “Kurt -
great idea – but I do not know how to do it.”

And that’s Ok, it’s not their fault. They haven’t been taught.

The simplistic way is to get yourself a digital camera.

Most people have one these days.

You will need one which has the ability to take video.  You could
use your phone even, depending on what type you have.

Once you have taken the video you then upload it to your computer.

Get to this stage and let me know.  I’ll then help you do something very
special with this video.

Take a look at this video.  It’s my good friend Sam Raslan of
Caffe Buorgiorno saying something nice.

http://www.youtube.com/watch?v=qAboc7zcAAY

This took me around 15 minutes to film, upload, edit, place graphics
and publish.

You can get to this stage to after training or get me to do it for you.

Imagine:

If you owned a caryard – how powerful would it be to send
out a marketing email which contains a 2 minute video on:

  • a recent addition to your stock;
  • a car just being traded in before it is detailed
    (“get this one before the public sees it”);
  • weekly spec*ials; or
  • a satisfied customer testimonial.

If you owned any business, how could you use the video
marketing concept?

A restaurant could video their latest meals, monthly spec*ials.

or…

how about capturing on camera when new stock arrives
and send it out to your clients with a message which says,

“The delivery of the new work boots has just arrived.
Order your pair NOW before we put them on shelf and receive a 20% reduction.
Tomorrow the price goes up because we to pay for the storeman’s labour.
ORDER NOW by phoning ………..”

Email marketing, with video, is YOUR message to market
with moving pictures and sound – QUICKLY.

and guess what…?

Your competitors are not doing it !

Bottom line, if you are not using email marketing with video in your
email marketing campaigns you are leaving money on the table.

Cheers and Great Selling
Kurt
kurt@johanseninternational.com.au

PS: If you would like to know more about exploring email marketing
or indeed video marketing - contact me.  I can help.

Filed Under: Business Strategy, Email Marketing, Marketing Ideas Tagged With: , , , ,
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