February 6, 2012

“Bali Reveals 3 Major Lessons”

Hi Everyone

“Bali Reveals 3 Major Lessons”

But first…

For the past 12 days I have been a guest on the Isle of Bali.

Primarily, I was there to conduct a three-day email marketing program for
a number of switched on business owners.

I then relaxed and enjoyed the rest of the time with my family which included my
wife and sons numbered #1 – #4 and others who stayed on.

Yesterday after flying from Bali to Perth then back home to Adelaide for a 4 hour stopover, I took the 6.30 pm flight to Coolangatta and you wouldn’t believe what happened as I was disembarking.

An email recipient of mine, called David, stood up from his seat and said, “Kurt, I was thinking of you yesterday.  I hadn’t received an email for awhile.”

I said, “Spooky, it’s the ‘Secret’ at work.”  I further said, “Look out in your email box.  I have 3 Bali Lessons to Reveal.”

So, this email is devoted to David, whom I hope slays them at his conference as a guest speaker in Canada.

Bali Lesson One

After I completed  a successful three-day marketing program in Bali, 19 people including family and friends decided to seek a more athletic pursuit.  A 40 kilometre bicycle ride down the side of a Balinese Volcano.

The bus trip to the summit took about 1 1/2 hours and when we arrived we were gobsmacked by the sheer beauty and brilliance of the view.  Smoke raising from two volcanic craters, surrounded by an enormous picturesque lake.

The 40 klm bike ride is not your normal bike ride.  It transgresses the steep-hilly countryside on minor
roads passing through luscious bush and forest.

For me a 40 klm bike ride had never been attempted.  Especially one in a foreign country on dodgy narrow roads with equally dodgy drivers and their apparent lack of road rules.

But what could I do…

Sons #2, #3, #4 aged 14, 13, 12 respectively were ‘biting at the bit’ without a care in the world.

I was more circumspect.

My wife just looked at me with that look only females can give; which sort of translates to “You WIMP !”

So, here we were.  All nineteen of us.  Equipped with bicycle gloves, helmets, water bottles and a fairly modern mountain bike each.

After receiving the guides instructions we commenced the descent.

After a small flat 100 metre start we were directed right by a local  policeman who held up traffic, and who adorned a mighty grin.

Did he know what we were getting ourselves into ???

The road was bitumen, well prepared, but fast.  We flew down the first 500 metres like Lance Armstrong

until…

I saw son #4 pull out to the middle of the road to catch up to his brothers.

And…

This line of rapid descent may have worked except for the truck carrying live chickens driving up the mountain road.

This meant…

Son #4 had to weave back into the other bike riders and this is where he became a bit wobbly – lost control and hit the fringe of the bitumen.

With all his strength he tried to keep the bike straight until his right fist disengaged from the handle bars and was flung into the air like a rodeo rider.

Now with only his left hand steering, and still going at a speed which he couldn’t control; the bike careered into the surrounding bush and until eventually both he and the bike lay motionless in the Balinese jungle.

Now, this event was witnessed by both his mother and me and a few people riding behind.  His brothers and other more adventurous riders kept descending.

His mother looked at me visibly shaken.

As we approached he hadn’t moved.

His mother called out his name, once, twice, three times.  Still no response.

Is he unconscious?  Is he lacerated?  Are there broken bones?

None of this could be seen as he was facing down in the lush greenery of Bali.

His mother called his name again and then from the mouth of a twelve year old came those words which we knew he was alright.

He said…

“GET LOST !”

Yes, who would ever thought we would welcome  those magic seven letters in that order.

“GET LOST !”

The ultimate response to having a bruised ego as apart from a bruised body.

The guides were quick to react to mend his bike but insisted he take a ride in their van to recover.

But son #4 had other ideas.

He told them, “I came here to ride down the mountain NOT to be driven down.”

And with those words he grabbed the bike and proceeded to ride after his brothers.

So Bali Lesson One for everyone today is to:

NEVER GIVE UP FOLLOWING YOUR DREAM.

If a twelve year can fly over the handle bars of his mountain bike and land in the Bali jungle, get up shake himself off and continue to ride the 39.5 klm journey which remained then you can continue to follow your dream too.

Bali Lesson Two

Around the ten kilometre mark of the descent we were ushered into the home of a guide.

It was a typical Balinese country home consisting of three or four small buildings each having only
one room within.  There was the obligatory Hindu temple and a small smoked laden room which was the kitchen.

In the surrounding bush were two pigs.  The largest was the sow who is the ‘breeder’ and the smaller pig being fattened for an upcoming feast.

The home was void of a toilet and when asked about this we were pointed to the bush.

My sons grabbed me and ushered me into one of the rooms at the home. They laughed aloud when we saw a dog asleep on bed in this mud hut.  I then reminded them our Llasa Apso and Golden Retriever do the same when we are not home.  They just didn’t get the similarities but
it was pleasant for me to see them experiencing other cultures.

My wife was most interested in the cauldron cooking in the ‘kitchen’. The kitchen was a mud hut with a thatched roof.   Charcoal stuck to walls giving a musty, smoky aroma.  The large cauldron or pot hovered over fire consisting mainly of dried cow manure.

Inside the pot was a concoction of potato peels and other vegetable matters.

When my wife inquired into whose meal this was and was informed it was the pigs.

The family would ensure they fed the pigs to keep them fat and after that the family would eat from the same cauldron.  Not necessarily the same food but definitely from the same large pot.

It was right here Bali revealed its second lesson.

My wife turned to the other females in our groups and stated, “I’ll never complain about my kitchen again !”

So, Lesson Two from Bali is:

SHOW GRATITUDE FOR WHAT YOU HAVE

Be thankful for what you own and possess because there is also someone who has less and is joyful, happy, and peaceful.

Lesson Two reminds me of the line- “I was complained I had no shoes until met a man with no feet”

Bali Lesson Three

At the end of the arduous 40 kilometre descend from the Volcano all nineteen people were joyed and vibrant.

A few of us were tired, a few of us wanted to ride back up (only joking) but there was a common theme for everyone.

And that was…

Everyone praised and congratulated each other.

All nineteen people applauded each others results and sat down to the feast which was prepared
for us.

For me and one other, we couldn’t eat after such a journey and instead settled for copious amounts of cold water to re-hydrate.

But that’s Ok because the Isle of Bali had just revealed its third lesson and that is:

PRAISE AND CELEBRATE YOUR SUCCESS WITH OTHERS.

The trip down the mountain was over.  Sons #2, #3 and #4 made it down without any more mishap.

My fingers are crossed my wife has forgotten about renovating the kitchen and for me another successful adventure of my life has been achieved.

Bali and its wonderful people has brought to me three great lessons which when placed in numerical order are so important to heed.

1. NEVER GIVE UP FOLLOWING YOUR DREAM;
2. SHOW GRATITUDE FOR WHAT YOU HAVE;
3. PRAISE AND CELEBRATE YOUR SUCCESS WITH OTHERS.

Until next week and enjoy the weekend.

Cheers and Great Selling
Kurt
Email Mastery

“Email Marketing Statistics Are Thought To Be….”

“Email Marketing Statistics Are Thought To Be….”

Hi Everyone

In an article published  by Chad White in the Email Insider, yesterday,
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109717
it was revealed the anticipated ROI (Return On Investment) from email
marketing in 2009 was closer to $130 for every dollar spent.

It was previously thought the ROI for 2009 would be around $43.52.

This should have all company executives and business owners screaming
at their Financial Officers and Marketing Teams asking them how much
are they budgeting for with email marketing in their advertising budgets this year.

It is well documented email marketing is the best return on investment in
marketing a business can do.

My article posted in February this year outlined this:
http://www.kurtjohansen.com/businessstrategy/%E2%80%9Cemail-marketing-brings-in-the-best-return-on-investment%E2%80%9D.php

but the best is…

it’s now a far better result than anyone expected.

The main reason the stats are so high is we have never been able to accurately count how much spending occurs from a consumer who read an email campaign but goes direct to a website or visits a store.

Now the figures are in and Chad White makes a valid point -

i
f you are not using email marketing in your business – WHY NOT !

Quote from Chad White’s article:

“Be sure to trumpet your successes and the email marketing successes
of your peers and competitors.

If financial self-interest doesn’t motivate your executives,
then perhaps the sense that their competitors are pulling
ahead of them may.”

Unquote.

I will be delivering a talk on email marketing in Melbourne this weekend – you can grab the details here:
http://www.businessactionexpo.com/

Here I will reveal:

  • the 7 Killer Tips to get your emails open, read and acted upon

I’ll also reveal how one business made $39,000 after sending out
only three emails using my tactics.

I know there may be sceptics out there and that is OK.

If, however, you are looking for that edge over your competitors
or simply looking for extra money to pay your bills and feed your family
then take a look at email marketing it is the most cost effective highest
return on investment you can achieve.

Cheers and Great Selling
Kurt
Kurt Johansen
Australia’s Email Marketing Guru

Just Don’t Bug Them

Hi Everyone

It’s essential when you send out your email campaigns you
make it important and relevant to your customer.

Just don’t bug them with any old email.

I mean come on…

just because you think it’s email contact time again  – sending out an email should still be worthwhile and prosperous for your clients.

I crafted a campaign for my good friend and client Victor Little, early June,
to take advantage of the end of the financial year.

It didn’t need to be sent then but it gives us
what I call, ‘a valid reason‘ in timing.

The campaign was a success from only 3 emails.  Yes 3 emails.

Many people would have given up after sending one email
if they saw the sales results.

Some may have sent out 2 emails

but…

only a few percent would have had the courage to keep going.

Victor did and after 3 emails, using different subject titles

well…let’s just say,

Victor knows the value of belief.

If you truly have a product and service you believe
your clients should have then eventually your clients will too.

This is what happened.

Here is what Victor sent today as a testimonial for me:

“We have been using Kurt’s email system for over 6 months now and
could not be happier. He has taken a lot of work from my team so we can
spend more time in marketing.

This month we ran a spec.ial campaign for the end of the financial year only using Kurt’s system  – 3 days ( 3 emails) and $39,000 worth of sales and
the majority of stock sold.

This I can swear by was the best promotion we have ever done, the results speak volumes about Kurt’s ability to deliver, he said it would and the campaign did.

We highly recommend Kurt to anyone who needs an autoresponder or email campaign done for you.

From Victor Little
General Manager DEPS
15 Embrey Crt Pakenham
Victoria. 3180
http://www.deps.com.au

Gosh, it’s great to receive messages like this.

It’s even better for my clients to have successes.

And you can too…

Just contact me and let’s get your email campaigns winning like Victor.

Hey, think about it.

3 Emails and $39,000 worth of sales.

As I say to my mates – Not bad figures those !!!

Cheer and Great Selling

Kurt

“Australia’s Email Marketing Guru

PS: Victor is also holding a Business Expo in Melbourne on the 18th July 2009.
I’ll be speaking at it and I hope you register and learn some wonderful business tips.

Here are some contact details:
info@businessactionexpo.com
www.businessactionexpo.com

“How To Make Email Profits”

Hi Everyone

It’s been a wonderful few days at Mal Emery’s Platinum Seminar in Perth.

I was invited over and presented my “7 Killer Tips To Get Your Emails Read” on stage on Tuesday.

I was able to help many people and can help you too.

Over to the right of this page is a sign up box where you can the  7 Killer Tips, valued at $29.95 free.

Download the free book now.

Cheers and Great Selling
Kurt
Direct: 0412 94 77 33

“How To Reduce The Stress Of Running Your Business”

Hi Everyone

As a business coach I am constantly asked, “Kurt, I love owning my own business but how do I eliminate the stress of running it?”

“What stresses do you actually have?” is my standard reply.

The reply I receive very often is something like:

“Well sometimes it’s staffing, other times it’s production. It could be even just day to day pressures and when the heck do I have time to properly market the business and get more customers?” “It’s just an enormous list. I know I should be doing things but I end up doing nothing.”

If you can relate to these problems you are not alone…

You see, most businesses whether small, medium or large corporate have very similar problems – they do not know what areas to concentrate on first and end up doing nothing.

And this leads to frustration and stress. And loss of money.

If you are in this boat and are looking for help in your business then this email is for you.

It won’t suit everyone, it’s not intended to.

It is only for those who really are looking at helping themselves, their staff and their families.

If you have a friend in business it will help them too…

Over the past few months I’ve met Don and Leanne Farnden and their team… they’re based right here on Port Road in Adelaide and are known as Boost Business Results…

and that’s exactly what they do.

Don is known as The Boosting Business Guru and is the Master Coach of a team of small-medium business development specialists… all trained and certified to work with business owners right across the full spectrum of doing business – getting you to begin working ON your business in an organised and systematic way.

What’s great is these specialists get you to work ON your business in a structured way with a coach to help you.

You can work individually with the coach or in a group of like minded business owners.

And…

What is special about the Boost Business Results system is it’s all done over the phone, which saves you time and money. So it doesn’t matter where you live.

The system is structured using the minimal amount of your valuable time, it eliminates costly travel, and the workbooks are delivered straight to your email address.

And the part I like is…

The minute you have completed the topic it’s straight into implementation.

What I also like about Boost is they cover the four dynamics of business which are:

  1. Marketing;
  2. Production;
  3. Business Resources; and
  4. Business Management/Leadership.

    Immediately I saw “inside” this system, I knew it was the best… and I had to let clients and friends know about it.

So, as a gesture I’m letting you know in advance of a dynamic one day introductory business seminar they’re having here in Adelaide on Tuesday 8th April.

I know it’s not very far away, yet if you are serious of reducing the stress in your life due to work pressures this is a seminar you must attend.

Where: Adelaide Town Hall

When: Tuesday 8th April

Time: 9.00 am – 5.00 pm

Fee: $47 per person (bring along another staff member and their fee is only $17 – boy that is a great deal.)



Please click here to register for this seminar that promises to change YOU.


Pencil it in your diary as the “MUST DO” business seminar in 2008.


Whether you need help with Marketing, Production Issues and Systems, Resources including labour and materials or Business Management and Leadership this seminar will teach you powerful information to help improve your yourself and your business giving you even more skills and knowledge to succeed and thrive.

Don will be unlocking some significant secrets he’s learned in over 30 years in teaching businesses.

He told me, “Kurt I have never delivered such profitable information in a seminar before so it will be a very valuable day, and one not to miss.”

I only send out info on seminars or events I believe in and the material, methods and systems which Boost ‘Full Spectrum’ business development techniques deliver will make your life so much easier, rewarding and profitable.

You can read more about the Boost seminar here:

Cheers and Here’s to Great Business
Kurt

Kurt Johansen
Johansen International Pty Ltd

Direct: 0412 94 77 33

P.S Bonuses
Don will be giving away HUGE bonuses for attending, so register now



Plus bring another person from your business and only pay an extra $17.

P.P.S Give-a-ways
There is going to be fabulous give-aways on the day, including a holiday, dinner vouchers, and even a dolphin cruise.

P.P.P.S Testimonials
We’re really excited about this program, and clients are lapping it up; I’ll make sure you hear from some of them in my next email.

The Secrets of a Copywriting Genius

Hi Everyone,

Well, I just spent an amazing day with Pete Godfrey and he provided every person with valuable tips and help to get their writing humming a beautiful tune.

Pete covered his essential elements of copywriting and provided participants with easy to use techniques to bring their writing to life.

He also provided them with a 3 hour video CD filmed at one of his boot-camps.

WOW….

What a bonus this was for participants.

I know many of you could not be there so I got Pete to allow me to offer you a ‘piece of him’ as my gift.

Click on this link CLICK HERE and get over $800 of bonuses from Pete courtesy of me.

I hope you enjoy.

And please don’t worry about the $19.95 postage and handling.  When you get the free material you will be so glad you could not care about the freight fee.

Cheers and Great Selling
Kurt
Johansen International Pty Ltd
Direct:
0412 94 77 33

The Secret Behind Every Single Major Product Launch Revealed

What is a marketer’s most powerful skill?

Hi Everyone,

I received an email from Armand Morin the other day and I have just typed it’s subject and first question exactly as I received it.

That is:
The Secret Behind Every Single Major Product Launch Revealed”
and
What is a marketer’s most powerful skill?

I mean, Armand Morin, a person who makes more than $15 million a year using the medium of internet was about to RE.VEAL his most powerful secret??

Hey, if Armand wishes to tell me something I am going to listen. (If you do not know who Armand Morin is that’s Ok. – Do a Google search on him. I just did to get the latest figures and up came 181,000 results).

Well, as I was saying, “What secrets would Armand reveal?”

Actually it came down to ONE WORD.

Copywriting. Yes, it’s:

Copywriting.

Here’s an extract from Armand’s email to me:

Hi Kurt

What is a marketer’s most powerful skill?

* It’s how EVERY major LAUNCH produces incredible results
* It’s how I’ve generated millions of dollars online
* It’s why some people FAIL and others SUCCEED

More importantly, it’s how you can DOUBLE or TRIPLE your income literally in 24 hours or less. Want to know the SECRET?

It’s copywriting!!!

While most people ignore this, the MOST SUCCESSFUL MARKETERS study this at every waking moment. We know that ONE TWEAK can exponentially increase our income beyond belief.”

It’s interesting, Armand Morin, one of the world’s top marketers answer to the most powerful skill you can have is copywriting.

because

for the past couple of weeks I have been letting you know about Australia’s best copywriter, Pete Godfrey conducting a roadtrip around Australia.

Pete’s one day seminar is close. CLICK HERE

This is a great opportunity to learn, update, enhance, refresh or just even be exposed to Copywriting.

So, make sure you book in, let me know and I will also send you a book which sells for $29.95 in book stores for free. Why because I want you there to help change the way you go about your marketing.

Cheers and Great Selling
Kurt
Johansen International Pty Ltd
Direct:
0412 94 77 33

PS: Don’t miss out – it’s the seminar Armand Morin would be in if he were in town.

PPS: Really, the value is incredible in what is being offered, click on the link and come along. CLICK HERE

How to Write Sales Letters and Ads That Work

“When it comes to writing sales and marketing copy the only place to go is…”

Hi Everyone

What do people like Paul Blackburn, Alan Hewitt, Mal Emery, Andrew & Daryl Grant, Wayne Pickstone and many others in Australia have?

Haven’t heard of them…?

Well, that’s OK because these people are marketing gurus who sell millions of dollars of goods and services each year, all in different fields and markets; yet they share a common theme to their success.

“What is it?” I hear you ask…

They all use Pete Godfrey to write their million dollar campaigns. Pete Godfrey is the best of the best when it comes to copywriting in Australia and he is affectionately known as “The Wizard of Words”

And now a great opportunity is available to you as well.

Pete is conducting one-day copywriting seminars around Australia and here is your chance to learn from Australia’a best for a fraction he charges these information marketers.

Pete is coming to a city near you and has created a one-day seminar which will send your results skyrocketing.

Click on this link to sign up for Pete’s Seminar and when you do make sure you email me at kurt@johanseninternational.com.au and I will send you a copy of “Think and Grow Rich” by Napoleon Hill which sells in book stores for $29.95 for FREE.

Cheers and Great Selling
Kurt
Johansen International Pty Ltd
Direct: 61 412 94 77 33

PS: make sure you click on this link “CLICK HERE” to receive a fabulous days seminar full of tips to make you extra profits.

PPS: When you do email so I can send you your free copy of “Think and Grow Rich” by Napoleon Hill.

SEMINAR MARKETING EXPLAINED

Armand Morin

Armand Morin is a believable, lovable guy who walks his talk. Making $227,000 per week over the internet you would presume he would not have to do seminar speaking.

Armand though was very obliging in his content.

  • He showed us the money he makes from his speaking business and from which events.
  • He showed us the Myths behind seminar selling.
  • He showed us the difference between a workshop and a seminar.
  • He also showed us his rules for Speakers who talk at his seminar. (Kurt’s comments: I wont reveal these here – you had to pay $500 like we did to attend to get this inside information) Well I’ll let you know this, Armand did inform us that ALL SPEAKERS get the same deal.

“Remember when you are on stage you are selling an experience not a seminar.”

Kurt’s Footnote:

Armand gave away heaps of content during this session. In fact I wrote pages of how he puts his seminars together and what he pays and how the system works.  He has lived up to his earlier sessions where he told us 80% content, 20%sales.  Armand you are also a legend !

PS: Armand does seminars because he is competitive and loves to beat the other speakers. He does this by providing the right message and product to the audience.  Seems easy in theory but he really does his homework to get it right.

Bonus Coaching Session

STEPHEN PIERCE

Stephen Pierce’s after lunch session (day two of the conference) was more of a business hour rather than how to talk on a paltform.

“Success in your business is not about marketing/sales/etc. It’s about being better than your competitors.”

Follow the formula:

  • Understand your vision: Why must I/we win?
  • Operational Plan: Where can I/we win?
  • Strategic Question: What will it take for me/us to win?
  • Tactical Question: How will me/us win?
  • Technical Question: What will I/we use to win? What will I/we do to win?

“We often can’t manage the trend that is happening in the market place but we can manage in what area we wish to compete.”

Stephen also spoke the five elements to be successful in business:

  1. Be Caring;
  2. Have Intelligence;
  3. Be Courageous;
  4. Maintain Discipline;
  5. Be Trustworthy.

 

Kurt’s Footnote:

I am a student and fan of Stephen Pierce’s yet this time he seemed a bit rushed in his delivery. A little leeway is given on my part because I know he was negotiating the set up of another seminar at the Convention Centre in Sydney at the end of November. An interesting point that I took from his presentation was that all the other speakers talk about sticking around and being accessible. Stephen didn’t do this although I did have an opportunity to have a chat with his lovely wife Alicia who is absolutely patient with attendees and spends the time answering everyone’s question.