A Six Step Formula That Guarantees Christmas Sales Success
Gosh it’s Only 3 months to go until Christmas. Can you believe it?
It really isn’t that far away.
If you have not started thinking about your Christmas email marketing campaigns then, I suggest it may be time to.
Your campaigns should start in the beginning of November and earlier if you can.
Here are six steps you can use right away to get your email marketing campaigns off to the success you desire.
Step 1: Revisit last year’s campaigns and see what worked, what didn’t and how you can improve them.
Step 2: Take a look at your lists. Can you segment them anymore?
Can you separate the lists into groups to marry together customers and products?
Step 3: Start creating a ‘sending’ schedule. Planning will make it so much easier and you can upload email campaigns in advance.
Step 4: If you have neglected your clients over recent months it is best to start reconnecting with them now. Rebuild your relationship with them. This way your customers will be used to receiving messages from you.
If you wait until November they will think you are just trying to
sell them something.
Step 5: By starting to contact them you will be able to ‘clean’ your list and check who’s opening and reading them. Then you can target specific products to specific customers.
Step 6: Check your website links are working. After all we don’t wish to make it hard for them to give us money – do we.
Follow these tips and get your email marketing on track for a bonanza Christmas holiday rush.
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Believe in Yourself