One of the best email marketing campaigns which will delight your customers and bring cash into your business is the “Birthday Campaign.”
Birthday campaigns are a sure fire winner.
These can be set in advance using your email sending provider and programmed automatically.
Be very sincere with your email marketing gifts too. Don’t expect people to jump at a poor offering.
If you are going to give a gift on someone’s birthday give them a meaningful gift.
My clients who have dining rooms, restaurants etc. are encouraged to give away a free meal in the week surrounding a client’s birthday.
Not many people dine alone on their birthday so don’t be afraid to give away a free meal and maybe a drink.
If they do dine alone then surely the custom they give you during the year would be sufficient to allow them this special gift.
To help attract them into your business here are five birthday subject lines which are known to be email marketing success stories.
- Happy Birthday (First Name)
- Your Special Birthday Bonus Inside
- A special gift of (add your own number) % off for your birthday
- Happy Birthday From (Your Business Name) and
- (First Name) A special Gift For Your Birthday
This last one is my favourite.
It doesn’t matter what product or service you use. Your customers will be delighted with the thought you give.
Whichever subject line you choose to use in your email marketing make sure you make the offer something worthwhile to honour their special day.
Believe In Yourself