According to Econsultancy’s US Research Director, Stefan Tornquist:
“Email continues to be the desired channel for many types of commercial communication.
Social networking and its effect on the nature of brand is the hottest topic in digital marketing, and deservedly so.
It’s still worthwhile for marketers to remember that social network adoption is far from maturity.” –
Don’t abandon email marketing.
Read the full story here: http://econsultancy.com/blog/6297-marketers-abandon-email-at-their-own-risk
Cheers and Great Selling