Email Marketing: How to build your list, quickly.

"How do I build my list?" is always on the minds of internet marketers.
It's by far the most puzzling riddle most people fail to solve quickly.
But for me...

This is the WRONG question to ask.

You should be focussing on:
'How do I get my name out in front of more prospective buyers quickly?'

Let me explain.
List building is fine but is everyone joining your lists going to be buyers?
It really shouldn't be about attracting a herd of people but attracting
the right people to your business.  Ones that are receptive to your
offers and ones who wish to create and maintain a relationship with you.
To actively seek the right people and the right connection take a look
around you and see if there is another merchant whom your clients could
do business with.
Because...

The fastest way to jump out in front of more people is to jointly
market with another like-minded and complementary business.
That is; to be introduced by another business to their lists in a
reciprocal marketing marriage.

You do this by approaching another business who has a product or
service which your client base should be attacted to and offer to send
out an email introducing them.  In return they do the same for you.

If you are into direct mail (and you should be as well as email
marketing) this is often done with the business being introduced
'writing and paying the postage' for the privilege.

The on-line world is agast with 'affiliate programs' and they work
wonders.  But I am not suggesting this is an affiliate program.
It's an introductory program whereby you are introduced as a sound
and responsible business person who has products and services which
may be of interst to another person's lists.

You will get exposure you never had before and if your offers are
valuable, than your lists will build.
Certainly faster than many methods being touted over the internet.

Old fashioned style marketing of reciprocal introductions still works
today.

It also helps overcome the biggest fear all new prospects have; which
is TRUST.

When you are introduced by someone who is already trusted by their
crowd your introduction will be welcomed.

So get to it and start writing out a list of businesses you know who
have products and services which complement your customers' desires.
It could be businesses in the same group of shops as you.
It could be businesses who have stalls in the local market.
It could be other internet marketing friends who could introduce you
as a trusted and honest person.
It doesn't really matter - they will be there if you look.
Believe In Yourself
Kurt 
About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

Comments

  1. These are very useful and need to know tips for everyone who plans using Email marketing to promote his business.
    I and i say this from my own personal experience, think that email marketing is the marketing strategy that offers the biggest return for the initial investment. It is really easy to set up.

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