Email Marketing: I Have Nothing To Say

Hi Everyone

“I’ve Got Nothing To Say”

I had my normal weekly telephone call with a client
last week and I asked, “Ok, what are you going to
plan to tell your customers about your business
next month?”

He replied, “I’ve got nothing to say to them.”

I asked quizzically, sounding like Sergeant Schultz from the
Series “Hogan’s Heroes”.

“Nothing?” “Nothing?”

“That’s right.” “Nothing.” He said.

“Surely there’s something magical happening inside your
business to help your customers solve their problems?”

“Maybe.” He replied

“But it gets too hard to come up with new ideas all the time.”
“What do you think I should email them about?”

I sat in front of my computer and paused for a moment.

As I covered the microphone on the tip of the swinging arm
attached to my headset, so as not to allow him to hear me sigh,
I pondered.

“Haven’t we been through this before?”

Then it came to me.

This is not his fault.

He is so immersed inside his business he has forgotten the
fundamental rules I taught him when he came on as a client.

His life every day is making sure the staff are in place, the shelves
are packed and the orders are streaming out the door.

He was being operational inside his business.

But…

To be more successful in business you need also to be strategic.

He needed to take time out to strategise and plan his marketing.

Because…

Once you do – you should never have to say,
“I’ve Got Nothing To Say”

So, this week’s email message is to make sure you strategise your
marketing.

Have clear goals and plans well ahead of the day you wish to send something.

And…

Make sure you can answer these four questions without thinking.

  1. Why should someone buy from you and not your competitors?
  2. What is the one thing you do better than your competitors?
  3. What are you known for in the market place?
  4. What do you wish to be known for in the marketplace?

Once you have jotted these down you can start strategising your marketing efforts.

Oh, and by the way.

I keep saying email marketing is an ART not an Act.

So, if you wish to get serious and drive more profit and cash into your business you do really need to get my free book, “7 Killer Tips To Get Your Emails Read.”

Just go to over to the right of this post and enter your First Name and Preferred Email Address and I’ll immediately send it to you and a series of emails to get you started.

After all once you know what to say – it’s best you learn HOW to say it.

Believe in Yourself
Kurt

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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