How to write as an email marketer takes a special skill which can be learned.
The primary function of an email marketer is to get people to click onto a link.
Loren McDonald , Thursday, July 30, 2009 at Media Insider wrote
“People writing for email must understand the ins and outs of subject lines, content and human filters, the impact of preview panes and blocked images and the need for scannable copy.”
Oh how so important is this.
Email marketing is not electronic direct mail.
Too many people I teach believe they need to be able to write great copy.
Whilst this is important the most crucial aspect is about building a relationship with your list and this can be achieved very quickly if you can move them to a website or a video etc.
The purpose of email marketing is to get them to ‘click’ or move onto the next step.
Cheers and Great Selling
Australia’s Email Marketing Guru