The city of romance conjurs up some wonderful thoughts.
It’s been written about, sung about and gorgeously photographed.
It has appeared in sentimental movies and graces the covers of cosmopolitan
Paris by day or night will leave you breathless and mesmerised with its insatiable
appetite to please.
Yet, enveloped within this mecurial city is a vibrant, affluent city of marketing riches.
Unparalleled brilliance of marketing expertise which gleefully entices you to quickly
and pleasingly draw your hands out of your pockets ready to hand over your cash or
Having enjoyed our ten-day stay in Paris I couldn’t help but soak up the ambience and
I also immersed myself into their lucrative service-culture.
Service culture which is not based on tipping. It is a service culture based on pure
service to please in a market of wandering tourists and Parisians. For if you do not
excel in the sea of competition then quite simply you perish.
Tomorrow I start revealing what I discovered in Paris.
Lessons which when applied inside your business will bring vast improvements to
your cash flow and standing with your customers.
So tomorrow sit back, grab a pen and paper and take notes because Paris is more than
a city of romance.
It is a city of which grabs you by the collar, pulls you close to its lips and whispers
the fine art of marketing and sales.
But only for those who are listening.
In the meantime:
Believe In Yourself