I received a question from a person using email marketing the other day
which has been intriguing me ever since.
They asked, “Not Everyone Opened My Email, Why?” “Can you help?”
The short answer was, “Sure, I can let you know why.” “But to get to the real
issue we will need to drill deeper.”
We conversed and I had them on their way in quick time.
But then I thought why not share my research which I have found useful, with you.
Then you can gauge your email marketing effectiveness.
I have learnt a lot over the 4 years I have been email marketing and I’d like to
save you some time to get there quicker and help you get terrific results.
So here you go.
Seven more tips to get your emails propelling through cyberspace like a
dolphin chasing a school of herring.
My Seven Tips Are:
1. Unless you are sending to one person you will probably never experience
100% open rates. (And even sending to one may not get 100%…) So don’t get
hooked too much with open rates. But if you want a number then…
No I am not going to do it – it doesn’t really matter.
2. Pay more attention your recipients are actioning the way you wish them to.
3. Email Marketing is very much like many advertising streams. That is, it is
always about the right message to the right person at the right time.
Timing is critical in marketing and advertising.
i.e. What I mean about timing is:
If you just walked out of restaurant having gorged on a 10 course meal,
no matter how great a new meal deal presented to you was, if it had to be taken
within the next 30 minutes, you would not be in a position to oblige.
(Mind you my Golden Retriever pooch would give it a massive go.)
4. Have a series of emails to back up your first email. I use a ‘Step Diagram’
which enables me to program a series of emails rather than one email blast.
5. Have a strategy to send people another email who have clicked on a
link or visited a website link you inserted.
6. Have a strategy to send people an email who haven’t opened the first one.
Be careful, DO NOT send the same email again. NO NO !! The reason being
is many people read emails in the ‘preview frames’ of their email program.
You do not wish to bore them with the same email. The tactic to send an
email to ‘non-opens’ is sound. Just change the message around that’s all.
7. The strategies and tactics I mentioned in tips 4,5 & 6 are really all about
segmentation. Segmentation is crucial and critical aspect of email marketing
which cannot be ignored. Don’t send all messages to all people. It just doesn’t
There you go another 7 Tips all from a question I received about,
“Not Everyone Opened My Email, Why?”
Believe In Yourself