This Post Will Upset One Of My Readers
but it’s a story I see over and over again and it’s got to be told !
Flashback 15 months ago.
Person One: “Kurt, I wish to use you for email marketing but I
don’t think I’m ready.”
My response: “That’s OK, I will still be here when you are.”
I added: “By the way; did you know I had to double my fees a few months ago
so I could concentrate on my active clients and not get bogged down
with unproductive people?”
Person One: “Damn you Kurt, I’ll be ready in a couple of months.”
My response: “Ok then, I’ll offer this. Sign up now, at last year’s fees
and save 50% but you have to do it today.”
End Result: Credit Card payment received on the spot.
Fast Forward two months ago:
Person Two: “Kurt We’ve been thinking about starting email marketing for awhile. Can you pop around and take us through it.”
My response: “Of course I can – happy to help out.”
End Result: After spending several hours with the business and offering
my services they decided to attempt email marketing themself.
That’s OK, I was happy to show them what to do etc. and introduce them to
the SmartEmail [http://budurl.com/SmartEmailSystem] sending program.
This is the email program I use and recommend.
Person Two: Fast Forward One Month ago.
“Kurt, Can you help?” “We received this…”
“This email is to advise you that the Australian Communications and
Media Authority (the ACMA) has received a report regarding an email
that appears to relate to your business, that the recipient has perceived
as being spam.”
End Result: Despite their sound business intentions somebody didn’t appreciate their email.
OK, back to Person One.
Person One: Fast Forward This week – 15 months after paying me my yearly
fee and still not being quite ready, his First email campaign was sent. Yes the first email was sent just now.
End Result: His email went to 1400 active email addresses on his list. His Open Rate was staggering – the highest I have seen from a List this size; but more impressive was his read rate: a remarkable 91.4%.
His Clickthrough Rates were sensational too.
But again more impressive were the personal replies he received from his List. It is going to take him more than a week to respond to everyone.
His statistics (and yes I do look at statistics for all my clients) were simply into the stratosphere.
Why was this so? Why was there such a resounding difference between results of Person One and Two. Why is Person One now under the microscope of the
Australian Communications and Media Authority?
Email Marketing is about:
1. The List;
2. The Relationship with your list; and
3. The Offer you are making.
To make Email Marketing work you need to have all three in congruence.
It doesn’t have to be a masterpiece but it must follow a set of tried and
And I have spent years refining and honing these guidelines to dis.cover what
works and what does not.
I’ve have done all the hard yards for you.
Email Marketing is an Art not an Act.
Do you wish to be Person One or Person Two?
It’s your call.
What do you think?
Leave a comment and let me know.
Believe In Yourself