Last week’s post about Father’s Day adverts provided some funny comments from my recipients as well as achieving near record-breaking open/read and clickthrough rates.
(Yes, I keep statistics)
In case you missed the email here is the link again – Father’s Day Promotions.
The point I wish to make today is provide your email recipients with worthwhile information they can use and don’t try to sell them something with every email.
Email Marketing is about:
- The List;
- The Relationship;
- The Offer.
Make sure you build a relationship with your recipients first. i.e. Earn their friendship and respect before you place a product or service in front of them.
Believe In Yourself