“Is Email Marketing Dead ?”
I have read so many views and written so many replies on websites about this topic that I need to publish MY views.
First for me, email IS a marketing channel.
Let me explain…
Email is still the most cost effective and affordable means for a small business to get there products and services ‘marketed’.
Email Marketing is about the 1. The List; 2. The Relationship and 3. The Offer.
Let’s look at this more specifically.
If a Cafe collected email addresses they could let their patrons quickly and economically know that ANY coffee purchased today comes with a slice of delicious home made apple pie but today only.
If a video store had the email addresses of their clients they could let them know that all ‘NEW’ releases are $1 hire but tonight only.
If you need to fill a restaurant on a quiet night then a fabulous offer could be sent to email clients.
Email definitely has a place.
I have filled restaurants for clients, sold PVC Piping ($39,000 in 3 days) for a client who hasn’t sold any more than $500 ever in his previous marketing efforts using most marketing channels.
We just had over a 200% increase in bookings for a business breakfast for a client and they are ‘pumped’ by the result.
Email needs to be used wisely.
The stats I always read seem to refer to large corporations and massive businesses.Â They don’t relate to the most common of businesses, the small business.
Email used effectively is about contacting your mates, your friends and writing to them on a one-to-one basis.
So for me it is THE BEST media for small business.Â And in Australia around 67% of people are employed by a small business.
Email done correctly makes sense but make it personal.
The email should be written as if it is going to oneÂ person, written in the first person, including the person’s first name and this way it will be welcomed as a message from a friend in their in-boxes.
Simple rule in sales.Â Â People BUY from friends.
Whilst some people may deplore email it could be because the message has not been written directly to them and the message probably contains nothing more than a message about the company sending it.
This is NOT the way to use email.
When you learn the steps from my book located in the top right hand side of this page you will discover the process which is making my clients and myselfÂ ‘friends and buyers’ in this wonderful world of email marketing.
If you are a large corporation you should be asking your marketing team what are we doing to become close to our customers.Â Why would someone buy from an email which is not sent personally to them but part of a massive mail out.
If you are in small business refuse to accept the notion email marketing is dead.Â It is alive and vibrant and the most cost effective way to get you message to your clients.
When you send out emails be their friend.
Email Master Coach