Over the past couple of weeks I have been busy putting together
Christmas email marketing campaigns for clients and today realised Christmas is approaching faster than a speeding bullet.
And did you know…
The majority of your customers need help to buy presents.
Sure; some may have already done their Christmas shopping
but…many would not have…
there is always ‘that relative’ who is proving to be a ‘headache’ – or ‘NIGHTMARE’ to buy for.
So what can you do about this?
The major thing to do is to start looking at your lists and deciding what products and services you can offer them.
Try to think, “What would make it easier for the customer to buy?”
i.e. You could offer products and services by price.
These products priced at:
- Less than $20;
- Between $20 and $50;
- Over $50;
- Over $100.
This way your customers can decide quickly where to focus their attention.
You could offer your products and services by number.
- Grab one of these and get another one free.
- Buy 4 get the fifth one free.
You could offer your products and services with complimentary gift wrapping.
You could offer your products and services with free delivery.
(This is a major decider for those people who research and buy on-line.)
And one of the best I have seen was this one.
They are offering a set of three coupons which they sent to all their customers via email — in one mail-out:
- Coupon 1 — 10% Off (with an expiry date) and if it is used;
- Coupon 2 — 12% Off (with an expiry date) and if it is used;
- Coupon 3 — 15% Off (with an expiry date).
The best though was the company telling everyone these offers are only for their email subscribers and the offer IS NOT available unless people were already on their list.
How’s that for exclusivity and what we call ‘the take-away offer’.
I have no doubt they made additional sales as people took advantage
of the coupon email offer.
I also have no doubt they received additional sign-ups to their email lists as people would not wish to miss out on the next wave of offers.
So, now it’s your turn.
What are you going to put together for you customers?
To help I have put together a 14 page report which when followed will attract extra dollars into your Christmas Bank account this year.
If you need a hand I have various coaching levels too but you could do it all yourself.
Just follow my plans and strategies inside this Christmas Email Report and make this Christmas a treat for your customers, for you and your family.
Click here: Kurt’s Christmas Tips.
Believe In Yourself