I’m just writing this post to see if you are grappling with making money from your email campaigns?
Are you grappling with getting people to respond to the emails you send?
Is this you ?
A recent survey by Marketing Sherpa discovered most businesses send only:
- Thank you; and
- Transactional emails.
And only around one quarter of businesses engage in any meaningful, relationship building campaigns.
Around 75% of businesses are missing out on further sales because they are not proactively contacting their customer base.
In last week’s post I spoke about the Ladder Of Loyalty. (You can view the post here on my website. http://www.kurtjohansen.com/email-marketing/email-post/)
I can understand why businesses do not send follow up emails. It is often because they are too busy opening the doors, placing stock on shelves, answering the phone etc. to worry about nurturing existing clients.
To ignore your Customers, Clients and Advocates is just dumb business.
So what should you do?
The answer is simply to engage an autoresponder system where you can send emails over a period of time automatically.
To understand this tactic let’s look at Amazon, arguably the world’s greatest on-line retailer. After you have bought from Amazon they will continue to send you emails based on your buying patterns. These are spaced in time yet you are guaranteed to get them.
This is called ‘segmentation marketing’. They know what you have bought in the past and they have a pretty good hunch you will buy a similar product in the future.
It is more than a hunch though. You see when a person enters a market they tend to seek out further products and services within that market.
So what does this mean to you?
It means once you have won a customer (remember the Ladder Of Loyalty) then create a series of emails which you can automate and send out via an autoresponder program.
This series of emails should be related to their purchase or to their inquiry.
Here’s an example…
Last week I wrote about the Neomi Allen store in Melbourne.
What they could further do in their marketing campaigns is to send emails about:
- How to care for the gown;
- How to ensure it keeps its shape; and
- How easily it could be transformed for another occasion if needed.
Can you apply any of these tactics to your business? Of course you can.
I know it is not easy to come up with what to do.
That is why I offering a small limited number of coaching spots in June where I will work for a business for 12 months.
These spots are generally snapped up quickly and because it almost the end of the financial year you will get the opportunity to prepay before the 30th June to claim a full tax deduction if you wish.
In the past I have worked for businesses for a minimum of 5 figures.
But I understand many businesses are struggling so if you would like a hand with your email and other marketing and have me work with you for 12 months than send me a message at firstname.lastname@example.org and I will get in contact with you.
This 12 month program will have me working directly with you for an astonishingly-low-monthly fee and also comes with access to all my marketing materials and courses I have written and you get me personally.
Yes you get me, one-on-one. No offsider, no substitutes.
It also comes with my work-for-you-for-free until you make your investment back guarantee.
If you believe you are ready to take on this next financial year and turn your fortunes around then this could be the catalyst and rocket booster you need.
Remember there are no substitutes here. You get me to help create, write, program and deliver your email marketing campaigns for a fraction of what you will see in bank deposits.
Contact me now and we will discuss what type of business you have, what type of help you need and then I will let you know what the astonishingly-low-monthly fee is.
Do it now before these spots are taken.
You owe it to yourself and your family.
Believe In Yourself