I have found companies and organisationsÂ segment their lists, dare I say it, TOO much.
They heavily dissect their databases into categories and try to target very finely who their messages are sent to.
Email Marketing IS NOT a media which requires infinite segments.
It is a media which is “Interruptive” in the life of the recipient
your RELATIONSHIP with your list
the way you interrupt them…
with your subject line,Â email header and copywriting will dictate your success.
Email Marketing serves only one of TWO purposes:
1. To build a relationship
2. To make a sale.
Too many email marketers concentrate on always trying to make a sale.
This is DUMB.
The art of selling never changes, regardless of the media used or the sales person.
In sales – PEOPLE BUY FROM FRIENDS.
If are continually sending out SALES emails to your list you will damage your relationship with the recipient and maybe loose their friendship.
Think before you send your marketing email –
and answer this question…
‘Am I being DUMB?”
Cheers and Great Selling