“Do You Use Video In Your Email Marketing ?”
It is an area of marketing which is uncommon but oh
To show your customers exactly what they can obtain from you
in a visual format is just so compelling.
Should you do it or not?
The simple answer is YES.
What I mean if you wish to provide clients with something
extra that your competitors are not doing then you must.
I received many emails back from this post asking, “Kurt –
great idea – but I do not know how to do it.”
And that’s Ok, it’s not their fault. They haven’t been taught.
The simplistic way is to get yourself a digital camera.
Most people have one these days.
You will need one which has the ability to take video. You could
use your phone even, depending on what type you have.
Once you have taken the video you then upload it to your computer.
Get to this stage and let me know. I’ll then help you do something very
special with this video.
Take a look at this video. It’s my good friend Sam Raslan of
Caffe Buorgiorno saying something nice.
This took me around 15 minutes to film, upload, edit, place graphics
You can get to this stage to after training or get me to do it for you.
If you owned a caryard – how powerful would it be to send
out a marketing email which contains a 2 minute video on:
- a recent addition to your stock;
- a car just being traded in before it is detailed
(“get this one before the public sees it”);
- weekly spec*ials; or
- a satisfied customer testimonial.
If you owned any business, how could you use the video
A restaurant could video their latest meals, monthly spec*ials.
how about capturing on camera when new stock arrives
and send it out to your clients with a message which says,
“The delivery of the new work boots has just arrived.
Order your pair NOW before we put them on shelf and receive a 20% reduction.
Tomorrow the price goes up because we to pay for the storeman’s labour.
ORDER NOW by phoning ………..”
Email marketing, with video, is YOUR message to market
with moving pictures and sound – QUICKLY.
and guess what…?
Your competitors are not doing it !
Bottom line, if you are not using email marketing with video in your
email marketing campaigns you are leaving money on the table.
Cheers and Great Selling
PS: If you would like to know more about exploring email marketing
or indeed video marketing - contact me. I can help.