Email Marketing By Using E-newsletters

May 8, 2009

Hi Everyone

When you send out your email marketing messages don’t dismiss the format of E-Newsletters.

E-newsletters are an  informative style of communication which allows you to develop a solid relationship with your list.

Contents of the E-newsletter should be directed towards helping, assisting and informing your clients of your products and services.

E-newsletters are more cost effective than traditional paper-based newsletters and are readily accepted by your list if it contains worthwhile information.  So don’t get lazy with them, make sure you’re  providing information or solutions to help your clients.

Depending on the content of E-newsletter you may discover it is a worthwhile avenue to offer some great deal not normally offered by traditional advertising means.

For instance we are using it with one client to generate ‘testimonials’ with the best ones receiving a meaningful prize.

So get to it.  Master the E-newsletter format of email marketing and be consistent.

Make sure you continue to create one.

Cheers and Great Selling
Kurt
Kurt Johansen
“Australia’s Email Marketing Guru”
kurt@johanseninternational.com.au
Direct: 0412 94 77 33
Grab my book “7 Killer Tips To Get Your Emails Read”

Posted in Marketing Ideas, email marketing