“Email Marketing Response Rates”

February 22, 2009

Hi Everyone

I am often asked about Email Marketing Response Rates and what are the numbers I should strive for.

“Is it 2%, 5%, 10%, 20% ?”  “What are acceptable, email marketing response
rates?”

Well the simple answer is these numbers mean nothing.

Yes, nothing !

The only numbers which mean anything are the ones which put dollars
in your bank account.

It is conversion which is most important as this transcribes  to money in the bank.

I am a fan though of two statistics in email marketing.

1. Open Rates and
2. Read Rates

These email marketing response rates give me two vital pieces of information.

Firstly, whether the recipient likes me enough to open the email in the first place and secondly, the number of times the email is read.

You see email marketing is about the List, the Relationship you have with the list and then the Offer.

If the Open and Read Rates are high and the conversion is not there then it
is normally about the Offer (it just isn’t good enough for people to take action).

So,  with email marketing response rates make sure you are measuring
your open and read rates – it will let you know if the some vital ingredient is wrong i.e. headlines, sub headings etc.

but more importantly…

keep track of your conversion rate – because that is where the money is.

Cheers and Great Selling

Kurt

PS: If you are not sure about your email marketing response rates contact me and I’ll be glad to help.

PPS: If it’s time you need to get email marketing working in your business contact me – I can help.

Posted in Marketing Ideas, email marketing