The last couple of weeks have been somewhat hectic.
I have been putting together email campaigns for businessess and then all of a sudden the family’s 12 day beach holiday was upon me.
I was planning, organising and scheduling events so I could relax in style – that’s me doing nothing except lying around and watching the cricket.
It’s now Day 6 (Monday 18th) and I received a timely reminder this morning that life should be about contentment.
You see…
The kids disappeared somewhere…
It’s OK (somebody else can feed them today), and I was left to my own devices.
Well the T.V. went on but the cricket finished. Damn those Australians – too good again !
So, I have found the next most interesting thing for me to do and that is:
write another post.
and for those who follow me it’s been a little while since I did this.
So, as I enjoy my life in contentment, let me leave you with a few words which I discovered last year during hundreds of email campaigns for businesses.
1. All businesses need to collect names and addresses of clients;
2.. All businesses need to inform customers about what’s happening inside the business;
3. All businesses have a story to tell their clients;
and there is no excuse NOT to do this.
Whether you use email, direct mail, telephone, flyers, newspaper ads, T.V., radio or a combination – if you wish to be in business then market.
It is not a person’s repsonsibility to find out what you do IT’S YOUR RESPONSIBLITY to let them know.
Bob Proctor says, “Success is a combination of Motivation and Education”
I can’t motivate you, you have to do that yourself.
but…
I can educate you if you wish to learn.
And as I said in my last post and in an email to my LISTS…
“Don’t make NewYear Resolutions MAKE New Year DECISIONS.”
So, as I contemplate what the next two hours will bring here at our Beach Holiday, I ask you what the next two hours will bring your business.
Are you ready to be educated about email marketing???
If so, send me an email and let’s get started.
Cheers and Great Selling Kurt
Email Mastery
PS: I now know what I am doing – the kids are back – and we are going Jetty Jumping !
Over the past few months I have been working with new clients on their email marketing campaigns.
I invariably get asked about open rates and read rates and “How much is good?”
i.e. What percentages do other people get?
Well it all depends really.
What I find is over a period of say five email campaigns we can get a fairly strong indicative response rate from a list. It’s still in the testing stage but roughly we can get to see what ‘numbers’ they are pulling.
By using this information the strategy begins to improve THEIR numbers and not worry about anyone elses.
We can also see if they should continue using email marketing as a strategy.
I am finding by looking at individual client statistics I am able to determine a more exact marketing campaign which could include the use of direct mail, sms or the telephone.
All very useful marketing mediums.
but…
email marketing is still the most cost effective and immediate results known marketing you can do.
So the point of today’s post is don’t hooked on what other people are doing.
Worry about what you are doing and make it better.
Cheers and Great Selling Kurt
PS: Although many businesses close down over Christmas don’t ignore the hugely popular retail-driven January sales.
Don’t stop marketing, people are in the mood to spend during this period.
January 18, 2010 
Posted in email marketing 
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