I’ve discovered the necessity to change emails to satisfy mobile phone users is best left only to a include a worthwhile subject line or meaningful first sentence.
People who read emails via mobile phones are wanting quick, fast, accurate information.
Those people who are now reading emails via tablets generally are less time poor and can spend a little more time as their tablet is often on a table or a desk (as opposed to mobile phone users who have their devise in their hands whilst walking).
So for me email marketing is really moving only from PC to tablet – and what this means is the same rules always applied. 1. The List 2. The Relationship and 3. The Offer. You don’t have to make your email marketing messages look like catalogue/brochures – engage your customers.
I have been following the trends of emails for four years.
Three years ago everyone was saying, “Change your emails to satisfy
mobile phone users.”
Whilst it made initial sense, I always thought the psychology was wrong.
People who read emails on their phones are generally looking for a quick communication fix. Read, Delete, Read, Delete etc.
We wish to engage people so I am suggesting you don’t need to specifically craft emails for the mobile user. Except to have a quick 2-3 second capture and this can be done by using a brilliant subject line or email heading.
Believe In Yourself
Kurt
